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Gothic Chic

The rebellious use of the anti-colour, black

Implications - Black has been the design shade of choice for many designers this year, and much of this was enhanced by a central Gothic theme. Darker, in some cases, distubring, imagery was used everywhere from designer runways to movie and music video sets. There are now even Gothic accessories for dogs.
Trend Themes
1. Gothic Fashion - There is an increased focus on stylistic originality and individuality, and brands can benefit from this newfound fad by creating products that are both fashionable and novel.
2. Celebrity Endorsements - Celebrity influence on mainstream fashion continues to grow in popularity, with consumers looking to their favorite public figures for cutting-edge fashion. Celebrity endorsements are a direct and effective way for a new company to market themselves to a large audience.
3. Sensory Experience - Fashion shows are becoming a tremendous sensory experience, with designers using dramatic dark fashions set against colorful catwalks to create a unique and captivating experience for attendees.
Industry Implications
1. Fashion Industry - Brands can benefit from new fads and trends by creating innovative products that are both fashionable and novel in order to attract fashion-forward consumers.
2. Entertainment Industry - Celebrity endorsements continue to be a direct and effective way for new companies to market themselves to a large audience, especially in the entertainment industry where stars have a significant influence on mainstream fashion.
3. Event Planning Industry - Fashion shows are becoming larger sensory experiences, and event planners can differentiate themselves from competitors by creating unique and captivating experiences for attendees using dramatic fashion displays and colorful catwalks.
5.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 1 Examples:
432,087 Total Clicks
Date Range:
Jan 07 — Aug 08
Trending:
Hot
Consumer Insight Topics:

Featured Examples

Latex Leggings
Latex Leggings
Celebs Love 'Members Only' Liquid Leggings
Rihanna’s latex leggings are so tight, they look like they’ve been poured on, which makes it fitting that Members Only sells them under the label, Liquid Leggings. Other celebs confident enough to… MORE
Getting Freaky With Mannequins & Animals
Getting Freaky With Mannequins & Animals
Rihanna's Disturbia Music Video
From simulated love scenes with a plastic mannequin to kissing wolves and having tarantula spiders on her body, Rihanna sheds her somewhat-clean image with the dark and enticing music video of her new… MORE
Gothic Beauty
Gothic Beauty
The Dark Side of London Fashion Week
Dark is back, these two last collections presented yesterday at London Fashion Week seem to claim. Gareth Pugh models looked like warrior queens. The focus was on strong, emphasized shoulders in dark… MORE
Gothic Beautiful Couture
Gothic Beautiful Couture
Christian Lacroix Fall 2008
Christian Lacroix's Fall 2008 Couture show was a tremendous sensory experience, especially with the dramatic dark fashions set against the brilliant plum-colored catwalk. The collection was dominated… MORE
Morbid Musical Movies
Morbid Musical Movies
Paris Hilton Goes Goth in Repo! The Genetic Opera
Ready to see Paris Hilton as you've never seen her before? The heiress is starring in Repo! The Genetic Opera, a morbid musical movie in which she acts, sings and dances. Snippets of her dramatic performance… MORE
Coffin Makeup Purse
Coffin Makeup Purse
Goths Wear Lipstick Too
You're angry with society. You're furious with commercialism. You feel misunderstood. Oh yes, your emo side screams darkness and rebellion but.. alas you still have that inclination to make yourself up… MORE
Goth Dog Collar
Goth Dog Collar
Give Your Anti-Social Pup Some Status
Finally, canine luxury with some bite! Forget the other cutsie collars, this one is made for the goth dog. Rage against the man! It's embellished with a few diamonds and sapphires with sterling silver… MORE