The rebellious use of the anti-colour, black
Implications - Black has been the design shade of choice for many designers this year, and much of this was enhanced by a central Gothic theme. Darker, in some cases, distubring, imagery was used everywhere from designer runways to movie and music video sets. There are now even Gothic accessories for dogs.
Trend Themes
-
Gothic Fashion — There is an increased focus on stylistic originality and individuality, and brands can benefit from this newfound fad by creating products that are both fashionable and novel.
-
Celebrity Endorsements — Celebrity influence on mainstream fashion continues to grow in popularity, with consumers looking to their favorite public figures for cutting-edge fashion. Celebrity endorsements are a direct and effective way for a new company to market themselves to a large audience.
-
Sensory Experience — Fashion shows are becoming a tremendous sensory experience, with designers using dramatic dark fashions set against colorful catwalks to create a unique and captivating experience for attendees.
Industry Implications
-
Fashion Industry — Brands can benefit from new fads and trends by creating innovative products that are both fashionable and novel in order to attract fashion-forward consumers.
-
Entertainment Industry — Celebrity endorsements continue to be a direct and effective way for new companies to market themselves to a large audience, especially in the entertainment industry where stars have a significant influence on mainstream fashion.
-
Event Planning Industry — Fashion shows are becoming larger sensory experiences, and event planners can differentiate themselves from competitors by creating unique and captivating experiences for attendees using dramatic fashion displays and colorful catwalks.
7 Featured
357,006 Total Clicks
Date Range:
Jan 07 — Aug 08
Trending:
Hot
Consumer Insight Topics:
