You're angry with society. You're furious with commercialism. You feel misunderstood. Oh yes, your emo side screams darkness and rebellion but.. alas you still have that inclination to make yourself up and look pretty. You still want to accessorise. But that Gucci clutch your stupid Dad bought you clashes with your black on black ensemble. What's a hip emo to do?
Answer? Carry around a coffin, of course!
Implications - In recent years, there has been an increased focus on stylistic originality and individuality. One way a brand can benefit from this newfound fad is by creating products that are both fashionable and novel. By investing in a product that is inventive and chic, the brand stands a good chance of attracting interest from fashion-forward consumers.