Enabling Voyeurism

How the web is cybersnooping into the private lives of ordinary people

Implications - The internet has changed voyeurism from a taboo act, to one that's socially acceptable, and then even sought after. Accepted voyeurism has matured from viewing photos on social networks and status updates on Twitter, to stalking people in real life through geotagging and photography.

Trend Themes

  1. Location Tracking — The trend of location tracking has enabled companies to capture their customers' location and activities.
  2. Voyeuristic Culture — The easy access to social media and location services has enabled a culture of voyeurism to thrive.
  3. Personalized Branding — Incorporating personal branding with products, such as style cards, have become increasingly popular to promote self-expression.

Industry Implications

  1. Marketing and Advertising — Marketing and advertising professionals can leverage location data and personal branding trends to promote their products and services.
  2. Social Media — Social media platforms can utilize the culture of voyeurism trend to increase user engagement and interaction.
  3. Technology — Technology companies can innovate new ways to enable location tracking and personal branding trends in their products and services.
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Megatrends
7 Featured
49,553 Total Clicks
Date Range:
Nov 07 — Aug 08
Trending:
Warm
Consumer Insight Topics:

Featured Examples

The Pizza Stalker
The Pizza Stalker
Domino's Online Pizza Tracking Service
The competition between Domino's and Pizza Hut has taken another twist, as Domino's has recently introduced an on-line pizza tracking service. Now you will be able to track your fast-food from the moment… MORE
Watches for Stalkers
Watches for Stalkers
Keruve GPS Watch Pinpoints The Wearer
Keruve launched a new tracking device that looks like a watch and lets you pinpoint the location of the wearer should they go 'missing.' Marketed originally for Alzheimer's patients, many people are talking… MORE
Personal Paparazzi
Personal Paparazzi
Hire Your Own Stalker with MethodIzaz
Want to know what you look like in public? At all times, in every situation? Hire your own personal paparazzi. They'll stalk you wherever you go, so you won't have to annoy your friends with, "Can you… MORE
Apple Stalks iPhone Users
Apple Stalks iPhone Users
Weather & Stocks Apps As Spy Tools
Were you already paranoid someone was listening in your cell phone calls? Well, if you own an iPhone, your paranoia of being watched is about to get magnified. The SlashGear crew says Apple has been spying… MORE
Hire Your Own Paparazzi II
Hire Your Own Paparazzi II
Celeb 4 A Day
Are you a star in your own mind? Think you should be getting your pics in magazines like US and Star? Well now you can. Celeb 4 A Day promises paparazzi will be around next time you stop for gas or shop… MORE
play_circle_filledHeineken Uses Geoblogging
Heineken Uses Geoblogging
Virtually Stalk Beer Delivery Men
Dutch beer brewer, Heineken, has stepped onto the GPS locative platform, Bliin.com, for their remarkable new campaign called 'Delivery Men'. Heineken truckers who deliver beer to bars can be followed… MORE
Social Network Profile Cards
Social Network Profile Cards
Style Card
What's your personal style? If you want to share it, then you've got to get a Style Card. These are like business cards only better as they aren't about work, they're about YOU or who you want to be. Now… MORE