Category
Tech
Delegated Interfaces
Trend cluster
Category
Enabling
Voyeurism
How the web is cybersnooping into the private lives of ordinary people.
4.0
Trend score
Trend
What is the Enabling Voyeurism trend?
Enabling Voyeurism: The internet has changed voyeurism from a taboo act, to one that's socially acceptable, and then even sought after. Accepted voyeurism has matured from viewing photos on social networks and status updates on Twitter, to stalking people in real life through geotagging and photography.
Trend themes
Themes within the Enabling Voyeurism trend
Three behaviours holding the trend together01
Location Tracking
The trend of location tracking has enabled companies to capture their customers' location and activities.
02
Voyeuristic Culture
The easy access to social media and location services has enabled a culture of voyeurism to thrive.
03
Personalized Branding
Incorporating personal branding with products, such as style cards, have become increasingly popular to promote self-expression.
Industry implications
What the Enabling Voyeurism trend means for industry
Where the trend changes the playbookFor
Marketing and Advertising
Marketing and advertising professionals can leverage location data and personal branding trends to promote their products and services.
For
Social Media
Social media platforms can utilize the culture of voyeurism trend to increase user engagement and interaction.
For
Technology
Technology companies can innovate new ways to enable location tracking and personal branding trends in their products and services.
Trend signals
Trend signals for Enabling Voyeurism
Trend score 4.0 out of 10, from popularity 55%, activity 58%, freshness 8%.
Popularity55%
Activity58%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Enabling Voyeurism trend
7 featured examples from Nov 21, 2007 to Jul 23, 2008CategoryLifestyle
The Pizza Stalker
Domino's Online Pizza Tracking Service
Implementing online tracking services in the fast food industry can improve customer satisfaction and create a competitive advantage.
CategoryLife-Stages
Watches for Stalkers
Keruve GPS Watch Pinpoints The Wearer
Disruptive innovation potential in the field of healthcare technology for tracking patients with dementia or Alzheimer's.
CategoryLifestyle
Personal Paparazzi
Hire Your Own Stalker with MethodIzaz
Disruptive innovation opportunity for photographers to offer personal paparazzi services and differentiate themselves in the market.
CategoryTech
Apple Stalks iPhone Users
Weather & Stocks Apps As Spy Tools
Companies that prioritize ethical data collection and provide greater transparency in their data usage stand to gain market share in the competitive mobile device manufacturing in…
CategoryPop Culture
Hire Your Own Paparazzi II
Celeb 4 A Day
The photography industry can capitalize on the demand for personal paparazzi services by offering specialized packages and experiences for individuals seeking a celebrity-like exp…
CategoryTech
Heineken Uses Geoblogging
Virtually Stalk Beer Delivery Men
The beverage industry can benefit from the use of geoblogging to offer customers real-time updates on deliveries and provide personalized interactions.
CategoryLifestyle
Social Network Profile Cards
Style Card
Disruptive innovation opportunity: Introduce high-quality printing services for personalized style cards and alternative business cards.
