Aiming to provide relief to consumers who are already inundated with advertisements, many of the top March 2015 interactive ideas put an emphasis on creating an exciting, educational or memorable experience instead of blatantly hawking a product. Some great examples of this include a romantic stunt that had a drone drop flowers down to loving couples on Valentine's Day, hammocks put out in public and apps that allow fans of Ray-Ban to create awesome photography inspired by a glasses lens.
These public advertisements tend to be grand and eye-catching, drawing audiences because something out of the ordinary is happening. Leaving people with photographs, fond memories, sweet souvenirs or knowledge about something that they didn't know before, these interactive marketing campaigns show how to create a valuable experience that supports a service or product.
Top 75 Interactive Ideas in March
75
Shoppable Construction Barriers
Kate Spade's 'Coming Soon' Wall is an Interactive Retail Platform
74
Storytelling Social Campaigns
Gap's Instagram Video Marketing Campaign is Short, Sweet & Strange
73
Augmented Reality Blocks
LEGO Connect Gives Kids 3D Virtual Visuals of Unbuilt Toy Brick Sets
72
Nose Photography Apps
NosePost Saves Your Fingers from Freezing When You Want to Take an Image
71
Giant Shoebox Installations
Nike Dropped a Gigantic Shoebox on a New York City Street Corner
70
Interactive Museum Devices
The High-Tech Pen Enables Visitors to Engage with the Collection
69
Reflective Photo Apps
Ray-Ban's Unique Photography App Lets You Create Double Exposure Shots
68
Movie Collage Campaigns
Scotiabank's Movie Marketing Stunt Shows off Item Collages on Instagram
67
Adventure-Capturing Campaigns
Marriott Lends Out GoPro Travel Cameras for Guests to Try
66
360-Degree City Tours
Dubai 360 Offers an Interactive, Immersive City Tour
65
Comfy Furnished Chairlifts
This Living Room Gondola Gives Skiers a Warm Ride Up the Mountain
64
Shoppable Movie Trailers
People Can Buy Looks from 'Kingsman: The Secret Service' with a Click
63
Bubble-Popping Promotions
This Dragon Quest Video Game Marketing Stunt Features a Slime Wall
62
Fortune-Telling Fries
Fast Food Marketing Campaign Involves Divination by French Fries
61
Rewarding Travel Campaigns
Schick's Travel Contest Offers Flights, Drives and Shopping to Winners
60
Restful Public Hammocks
Zeze Biscuit's Free Net Treats People to Rest and Relaxation
59
Personalized Ride Campaigns
This SKODA Car Marketing Stunt Harnesses the Power of AR Technology
58
Nature-Swapping Vending Machines
Old Spice's Vending Machine Accepts Tokens from the Earth
57
Cheap Fun Campaigns
This KFC Marketing Campaign Shows Amusement at No Cost
56
URL-Sending Beacons
The Blesh Physical Web Beacon Makes Smart Object Interaction Seamless
55
Bank Branch Pop-Ups
Tangerine's Convenient Bank Branch Pop-Up Wins Over New Customers
54
Auctioned Airline Upgrades
AirBerlin's Exquisite Program Lets Travelers Bid for Flight Upgrades
53
Automatic Jukebox Apps
The Anthem Feature on the Rockbot App Lets You Play Your Music in Public
52
Viral News Services
Snapchat and Vice Team Up in a New Business Experiment
51
Beacon Treasure Hunts
Australia's Bendigo Marketplace Hosts Hi-Tech Family Scavenger Hunts
50
Local Shopping Kiosks
American Express' Shop Small Helps You Experience Local Treasures
49
Car Shopping Quizzes
TMatch Narrows Down Choices When Purchasing a Vehicle
48
Coffee Date Events
Match.com and Starbucks Couple Up for a Romantic Matchmaking Event
47
Ad Clean-Up Campaigns
Free the Article Wipes Away Digital Advertisements That Clutter Screens
46
Sporty Street Parties
The Pepsi Hyped for Halftime Show Pumped Up a Small City
45
Lottery Beer Taps
Carlsberg Turned Bar Taps into Controllers for an Interactive In-Pub Game
44
Beacon Food Marketing
American Craft Sausages Successfully Grew in Popularity with Message Tech
43
Eco-Friendly Hashtag Campaigns
Scott Brand's Toss the Tube Initiative Promotes Tube-Free Tissues
42
Livestreaming Fashion Apps
Japan's LINE App Features Exclusive Burberry Fashion Content
41
Extended Social Media Videos
Instagram Offers Infinitely Looping Videos to Accommodate Advertisers
40
Toy-Creating Kiosks
PieceMaker's 3D Printing Booth Dispenses Tiny Customized Toys
39
Social Travel Shops
Conrad Hotels Lets Its Guests Make a Travel Booking Through Instagram
38
Warming Fitness Stations
The Russian Olympic Committee's Heat Lamp Design Encourages Activity
37
Flower Delivery Drones
This Flower Marketing Stunt Involves a Romantic UAV
36
Interactive Mental Health Videos
Replace the Face is an Evocative Music Video and Message Board
35
Cozy Cuddling Cafes
McVitie's Pop-Up Romantic Cafe Accepts Hugs as Payment
34
Mobile Brewery Tours
The Budweiser Brewmaster Tour Brings the Commercial Facility to Customers
33
Super Bowl Lullabies
Squarespace Shows Capabilities with a Site for Jeff Bridges Sleeping Tapes
32
Romantic Chocolate Experiments
This Valentines Chocolate Ad Demonstrates the Science Behind Love
31
Hunger Translator Apps
This Domino's Pizza App Tells You Exactly What You're Craving
30
Customizable Festival Apps
Golive is a DIY App for the Music Festival Market
29
Uplifting Beauty Campaigns
Dove's #SpeakBeautiful Encourages Kind Words on Social Media
28
Rewarded Romance
Editor Laura McQuarrie Shares Romantic Marketing Incentives for Valentine's Day
27
Social Travel Bookings
Stayful's #Tweetstay Helps to Arrange an Easy Travel Booking
26
Rooftop LGBT Collages
Pantone Will Create a Massive LGBT Flag in Russia During the 2018 World Cup
25
Creepy Networking Campaigns
This TV Marketing Stunt for 'Stalker' Scoped Out Profiles on LinkedIn
24
Tanning Funeral Pranks
This Campaign Reveals the Dangers of Indoor Tanning and Health
23
Augmented Reality Calendars
We Are Royale's Interactive Calendar is Animated With a Mobile App
22
Social Fantasy Leagues
Huawei's Twitter Fantasy League Lets Users Manage Teams of Celebs
21
Privatized Wine Store Campaigns
Pairs Perfectly by Ontario Wine Council Fights for Changes
20
Travel Upgrade Games
Air France's Airline Marketing Stunt Had Travelers Compete for Better Seats
19
Beauty Vlogger Contests
The Brush Contest from L'Oreal Appeals to Makeup Lovers Worldwide
18
Friendly Seating Campaigns
This Interactive Marketing Initiative Encourages Socializing on the Bus
17
Lonely Cancer Campaigns
Macmillan's Cancer Campaign Simulates the Disease with an Isolation Box
16
Educational Candy ATMs
The Sberbank Candy ATM Entertains Children While Parents Bank
15
Playful Childrenswear Ads
Bonpoint's Luxury Clothing Ad for Kids is an Interactive Peekaboo game
14
Romantic Senior Selfies
Milka's Selfie Campaign Introduces the Photography Phenomenon to Elders
13
Underprivileged Networking Stunts
This Charity Marketing Stunt Involves a Mock Profile on LinkedIn
12
Brand Advocate Stunts
Viva Vantage Wins Over Fans of a Competitor's Products
11
Automotive Web Shops
Rockar Hyundai Makes Buying a Car as Easy as Online Shopping
10
Gamified Festival Apps
The Primavera Sound App Announces Its Music Festival Lineup Through Play
9
Passionate Sports Campaigns
Reebok's Be More Human Campaign Celebrates Those Who Push the Limits
8
Loving Video Campaign Giveaways
With Kleenex Kiss You Can Upload a Video to Show How Much You Care
7
Blogger Cancer Campaigns
The Swedish Childhood Cancer Foundation's Blog Battle Helps Everyone Win
6
Familial Safety Videos
TAM Airlines' Safety Videos Star Travelers' Loved Ones
5
Beachside Storage Lockers
Simond's Beach Lockers Protect Personal Belongings and Skin
4
Shadowplay Pop-Up Shops
Magic Was Brought to a Mall with a Surprise Disney Pop-Up Shop
3
Healthy Tailgating Demos
Bounty Towels Teams Up with New York Giants for Fun Food Prep
2
Hilarious Toilet Discussions
Cherry Healey Promotes Cottonelle Flushable Wipes by Talking Bums
1
Party Planning Contests
Dixie Tracked Down the Best Host for Its Ultra Moments Party Contest
Related Ideas
AI-Generative Chocolate Campaigns
KitKat Takes a Break and Taps Marketing Advice from AI
Idyllic Pet Pop-Ups
Uber Eats and PetSmart Created "The Best Pet House Ever"
AI-Driven Dreamy Fashion Campaigns
ETRO's Spring 2024 Ad Campaign Uses Artificial Intelligence
AI-Generated Real-World Transformations
AI-Artist Who Gives a Unique Design to Real Objects
Amorous Immersive Pop-Ups
Museum of Ice Cream & Kendra Scott Partnered for Valentine's
Gen Z IRL Campaigns
Hinge's Phonebook Encourages Gen Z to Connect IRL for Global Day of Unplugging
Kid-Powered Imagination Campaigns
Lunchables' A.I. vs K.I. Proves Kids' Limitless Creativity
Ice Cream Summer Activations
Halo Top Canada Kicks Off Summer with a Feel Good Summer Campaign
Expressive Smart Home Displays
The 'Smart Pad' Concept by Kai Xia Has a Comical Personality
Engaging Shelf Displays
Netvisual is Elevating In-Store Advertising with its Shelf Edge Displays
Hug-Activated Marketing Machines
UNIQLO France and The Pull Launch the Hug to Unlock Ad
Break-Focused AI Campaigns
Kit Kat is Encouraging AI Tool Breaks to Boost Their Optimization
Personalized Digital Playgrounds
Pringles Poptopia is an Immersive, Engaging Experience for Fans
AI Holiday Card Generators
Coca-Cola's Create Real Magic Shares Greetings with Iconic Assets
AI-Powered Shopping Tools
Google AI Now Allows Shoppers to Browse AI Product Recommendations
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
AI-Generated QR Codes
Coca-Cola Created Enhanced QR Codes with Musical & Visual Elements
Immersive Banking Experiences
The CIBC Experience Centre Helps You Visualize Your Financial Future
Interactive Kiosk Content
Red Dot Digital Media Debuts Outdoor Kiosks to Enhance Guest Experience
Provocative AR Campaigns
NotCo's 'Not So Happy Animals' Presents Food Logos in a New Light
Dynamic CGI Mascara Campaigns
Maybelline New York Unveils an Activation with a Giant Mascara
Mood-Boosting Cafe Pop-Ups
Skittles' House of Joy Brightens the Dark Days of February
Experiential Mental Well-Being Events
Batiste's Refresh & Reflect Events Connect & Uplift Students
GenAI Virtual Shoppers
Cindy by Imaginuity Boots Online and In-Store Foot Traffic
AI-Created Burger Ads
Burger King Had ChatGPT Generate a Poster to Clap Back at a Competitor
AI Travel Campaigns
Away's Extraordinary Is Out There Uses AI to Show Real-World Destinations
Content-Inspired Physical Retail Experience
Netflix House Creates a Space for Fans to Buy Merch
AR Bracelet Billboards
This Tiffany Lock Bracelet Billboard Virtually Unboxes Itself
Architecture-Inspired QSR Ads
This New McDonald’s Campaign Encourages Eating at Home
Playful Restaurant Pop-Ups
The Play-Doh Restaurant of Imagination Turns Kids' Creations Edible
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Multi-Sensory Education Devices
The Conceptual 'Squashy' VR Education Device Has a Tactile Form
Magazine-Integrated QR Features
ARCADE Launches the ELLE x Clarks Shoe Visualiser and Experience
Interactive Beauty Metaverses
Fenty Beauty's First Campaign on Roblox Has Mazes & Scavenger Hunts
Digital Grocery Screens
Kroger Launches the New Digital Smart Screens Across 500 Store Locations
Inspiring Multi-Shop Pop-Ups
Pinterest's Possibility Place Immerses Guests in Inspiration
Mixed-Reality Cola Billboards
This 3D Coca-Cola Billboard Dispenses Real, Cold Drinks
Historic Fashion Try-Ons
The Design Museum's London Fashion Exhibition Integrates AR Mirrors
Smart Shopping Cart Ads
Instacart Unveiled Ads for Its AI-Powered Caper Carts
AR Beauty Pop-Ups
Pat McGrath Labs x Google Teamed Up to Share 'The Art of Beauty'
AI-Powered QSR Campaigns
allplants Leverages AI To Transforms Fast-Food Ads
AI Mother's Day Campaigns
Showcase is Simplifying Mother's Day Shopping with ChatGPT
AI-Powered Billboard Campaigns
Revolve Showcases an AI-Generated Billboard Campaign and Collection
Advanced Adaptive Retail Experiences
Walmart Unveiled New Retail Technologies at CES 2024
AI-Powered Marketing Tools
This E-Commerce Tool Uses Customer Data to Project Reward Impacts
AI-Powered Video Chats
Fireworks Enhances Shoppable Live Video Commerce with Generative AI
Interactive Recruitment Billboards
easyJet's Campaign Encourages Women to Consider a Pilot Career
Creativity Time Capsules
Crayola's Campaign for Creativity Reunites Adults with Childhood Art
E-Commerce Advertising Solutions
Reddit is Enhancing its Reach with the New Dynamic Product Ads
Food Truck Billboards
McDonald's Transformed Billboards into Digital Food Truck Displays
Community Commerce Pop-Ups
TikTok Shop UK Opened a Pop-Up on London's Oxford Street
Viral Video Databases
Viral Ideas Offers Inspiration for a Content Creator's Next Big Video
Immersive Hybrid Billboards
Meta's Halloween Thrillboards Tease Immersive Meta Quest 3 Experiences
AR Yogurt Packaging
Chobani's Interactive Yogurt Packaging Engages Snackers for Halloween
Idol Singer Breakfast Promotions
Mos Burger Offers Dining Experience with Idols via AR
Gamified Eyecare Campaigns
LensCrafters Debuts Blinky's Eye Odyssey with Adventure & Eye Care
Competitive Live Games
April-8 Live Game Let's Players Challenge Friends Across The Globe
Extraterrestrial Influencer Campaigns
MoonPie's Alien Acquisition Shares Ads for Extraterrestrials
Phygital Fashion Retail Experiences
Macy's mstylelab Digital Shopping Platform is Immersive
Communication-Based Immersive Exhibitions
Intuit Mailchimp and Design Museum Present Email is Dead
AR-Powered Cereal Games
General Mills Releases a New Digital Monster Game for Consumers
Co-Branded Daylight Savings Giveaways
Klondike & Instacart Unveil a Surprise This Daylight Savings
AI Image Generation Games
Google Arts & Culture's Say What You See Helps with AI Image Prompts
Syringe-Based Billboards
Dove's Injectable Billboard Addresses Toxic Beauty Standards
Gen X Candy Campaigns
Klondike's Bar-cade Campaign Engages Gen X Consumers
Integrated Influencer Marketing Platforms
SocialTalk Helps Users Discover, Track, and Connect
Storybook Recipe Experiences
The Magical Pantry Brings Recipes to Life Through Fables
Shoppable Virtual Beach Houses
The J.Crew Virtual Beach House Shares Interactive Content & Games
Wasteful Shopping Billboards
Not On The High Street's Billboards Highlight a "Don't Gift Guide"
Product Exploration Retailer Tools
These New Instacart Discovery Tools Connect Brands to Retailers
Immersive Virtual Television Experiences
Television for Apple Vision Shapes the Future of TV
Playful Interactive Galleries
PLAY by American Express Platinum Reimagines Toys as Art Pieces
Musical Monsoon Billboards
Brooke Bond Taj Mahal Tea Made a Record-Breaking Interactive Billboard
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
Immersive Mint Pop-Ups
The Tic Tac Experience Shares a New Strawberry & Cream Flavor
Swipable Curated Ad Inspiration
Swipify Lets Users Swipe Through the Latest Ad Campaigns
Interactive AR Experiences
The Sendit App Engaged Gen Alpha on Valentine's Day
Avocado-Centric Pop-Ups
Avocados From Mexico's House of Goodness is Coming to the Real World
Immersive Digital Experiences
Kraft and Nexus Studios Join on the Immersive Mayoverse
Omnichannel Grocery Technologies
Instacart Launches the New Omnichannel Solutions for Grocers
AI-Generated Shopping Campaigns
Sandton City's Latest Campaign Integrates Smart Technology
On-Demand Mobile Ice Cream Stores
Mars Teamed Up with Store-Hailing Service Conjure
Interactive Digital Menus
Tabmeal Empowers Restaurants to Revolutionize the Way Guests Order
Life-Size In-Store Countdowns
Toys R Us Asia and Craig & Karl Created an Advent Calendar for All
Conversational Campaign Creators
Creating Google Ads Campaigns is Simpler with AI Chat Features
Rewarding App-Based Games
Pick n Pay Introduces the New 'Smart Hopper' Game for Shoppers
Shoppable Luxury Fashion Films
Louis Vuitton Delivers Resort 2024 with an Interactive Experience
Purposeful Gifting Pop-Ups
The Body Shop's Advent of Change Pop-Up Shares Gifts That Give Back
Playful Valentine's Day Gifts
The Clever Candy 2024 Valentine’s Day Collection Has Been Unveiled
Immersive Trivia Experiences
The Samsung SmartThings Connected Home Experience is Now Open
Ad-Enhancing Feedback Tools
Google Ads Launches the 'Creative Guidance' Campaign Tool for YouTube
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Spring Holiday Candy Gifts
These M&M's Spring Gifts Come in New and Returning Options
QSR Food-Inspired Door Designs
McDonald's France Launches a New Digital Campaign of Door Visuals
Virtual Shopping Assistants
Firework's AVA is a Digital Human That Enhances E-Commerce with AI
Efficiency-Driven Digital Ad Solutions
ShopLiftr is Revolutionizing Digital Advertising
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
AR Pizza Menus
Hungry Howie's Uses AR to Promote a Secret Pizza Menu
Kindness-Promoting Marketing Campaigns
Once Upon a Coconut Launches 1 Million Acts of Kindness
AR-Enabled Cereal Packaging
Honey-Comb Cereal Teamed Up with Terry Crews for a Digital Experience
AI-Powered Pain Visualization Experiences
Panadol Hosted the Art of Release Experience
Australian Yogurt Campaigns
Yoplait Launches a New Platform and Marketing Campaign with AJF
Expansive Valentine's Treat Ranges
The Mars Valentine's Day Products are Here for 2024
AI Email Marketing Campaigns
Emotsy Creates Personalized Campaigns for Stronger Digital Connection
Flame-Grilled Billboards
This Fiery Billboard Promotes the Flame Grilled Whopper-Flavored Doritos
Problem-Based Website Ideas
Painkiller Ideas Offers a Database of Real Consumer Problems
Vacation Rental Campaigns
Airbnb Debuts an Animated Ad That Celebrates Booking a Place to Yourself
Digital Experience Gifting
Memory Crate Lets Users Gift Coupons, Experiences, or Acts of Service
Personalized Grocery Billboard Campaigns
Tesco Ireland Gets a New Live-Prompt Campaign
Accessible Interactive Memory Storybooks
Remento's Interactive Storybooks Can Be the Perfect Gift
Automotive Parking Lot Pop-Ups
Mercedes-Benz Turned Parking Lot Spaces into a Mini Showroom
Offline Shopping Campaigns
'Shop Offline' Helps People Rediscover the Joy of Real-World Shopping
Financial Conversation Hearts
CIBC's Valentine's Day Campaign Addressed a Relationship Stressor
Interactive AR Galleries
Chips Ahoy's Happy By Design Campaign Spotlights Multicultural Artists
Promotional Influencer Videos
Activision Recruits Multiple Creators to Appeal to Gen Z Consumers
AR Voter Campaigns
Snapchat & the Dutch Ministry Engaged and Inspired Gen Z Voters
Empowering Visual Content Campaigns
Getty Images and Hiki Launches #AutisticOutLoud
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Deserted Island Billboards
Silk & Spice Set Up a Billboard for Fans to Go and Find
Sensory Explorative Art Exhibitions
Chromasonic Presents the Making Sense of Color Exhibition
Playful Dating Experiment Campaigns
Kraft's Swipe Right for Mayo Campaign Social Experiment
Amusement Park QR Readers
Intercard Launches the New Digital Kiosks with QR Code Readers
Hobby-Funding Sweepstakes
Starburst's Pink Passion Protection Program Fuels Creativity with Cash
Halloween-Inspired Retail Capsules
Target Debuts a New Private-Label Halloween Capsule for October
Mixed-Reality Treasure Hunts
EE is Kicking Off Its Inaugural Game Day with a Special Treasure Hunt
Immersive Spring-Themed Exhibits
Colors in Bloom Features 12 Immersive Rooms
Reimagined Impressionist Paintings
AT&T Partners with Smartify to Highlight 5G Technology and AR
Retailer-Backed Holiday Experiences
J. Crew Launches a New AI-Powered Holiday Experience
Happiness-Prioritizing QSR Campaigns
Dave & Buster's Launches the 'Adult Unlearn' Summer Campaign
Interactive Illustrative Refreshment Pop-Ups
The Volvic A Touch of Colour Pop-Up is in London
Interactive Mapping Solutions
Mapplic Turns Static Images Into Engaging Maps
Subtle Marketing Pop-Ups
FOMO Nudge Encourages Users to Buy with Subtle Pop-Ups
Year-Long Professional Content Calendars
Content Squeezy Provides Social media Ideas
Versatile Marketing Toolkits
Looper Insights Releases a Digital Marketing Insights Tool
Interactive Presentation Polls
MeetMoji Uses AI to Create Engaging and Interactive Meetings
New Year Sandwich Promotions
This Urban Eat On-Pack Promo Offers Hundreds of Prizes Up for Grabs
March Break Family Activities
illumi – A Dazzling World of Lights is Perfect for March Break
Festive Chip Campaigns
KETTLE Chips' Christmas Campaign Features 24 Days of Prizes
Generative AI Beverage Ads
The Coca‑Cola® Masterpiece Campaign Leverages AI to Create Visual Magic