Aiming to provide relief to consumers who are already inundated with advertisements, many of the top March 2015 interactive ideas put an emphasis on creating an exciting, educational or memorable experience instead of blatantly hawking a product. Some great examples of this include a romantic stunt that had a drone drop flowers down to loving couples on Valentine's Day, hammocks put out in public and apps that allow fans of Ray-Ban to create awesome photography inspired by a glasses lens.
These public advertisements tend to be grand and eye-catching, drawing audiences because something out of the ordinary is happening. Leaving people with photographs, fond memories, sweet souvenirs or knowledge about something that they didn't know before, these interactive marketing campaigns show how to create a valuable experience that supports a service or product.
Top 75 Interactive Ideas in March
75
Shoppable Construction Barriers
Kate Spade's 'Coming Soon' Wall is an Interactive Retail Platform
74
Storytelling Social Campaigns
Gap's Instagram Video Marketing Campaign is Short, Sweet & Strange
73
Augmented Reality Blocks
LEGO Connect Gives Kids 3D Virtual Visuals of Unbuilt Toy Brick Sets
72
Nose Photography Apps
NosePost Saves Your Fingers from Freezing When You Want to Take an Image
71
Giant Shoebox Installations
Nike Dropped a Gigantic Shoebox on a New York City Street Corner
70
Interactive Museum Devices
The High-Tech Pen Enables Visitors to Engage with the Collection
69
Reflective Photo Apps
Ray-Ban's Unique Photography App Lets You Create Double Exposure Shots
68
Movie Collage Campaigns
Scotiabank's Movie Marketing Stunt Shows off Item Collages on Instagram
67
Adventure-Capturing Campaigns
Marriott Lends Out GoPro Travel Cameras for Guests to Try
66
360-Degree City Tours
Dubai 360 Offers an Interactive, Immersive City Tour
65
Comfy Furnished Chairlifts
This Living Room Gondola Gives Skiers a Warm Ride Up the Mountain
64
Shoppable Movie Trailers
People Can Buy Looks from 'Kingsman: The Secret Service' with a Click
63
Bubble-Popping Promotions
This Dragon Quest Video Game Marketing Stunt Features a Slime Wall
62
Fortune-Telling Fries
Fast Food Marketing Campaign Involves Divination by French Fries
61
Rewarding Travel Campaigns
Schick's Travel Contest Offers Flights, Drives and Shopping to Winners
60
Restful Public Hammocks
Zeze Biscuit's Free Net Treats People to Rest and Relaxation
59
Personalized Ride Campaigns
This SKODA Car Marketing Stunt Harnesses the Power of AR Technology
58
Nature-Swapping Vending Machines
Old Spice's Vending Machine Accepts Tokens from the Earth
57
Cheap Fun Campaigns
This KFC Marketing Campaign Shows Amusement at No Cost
56
URL-Sending Beacons
The Blesh Physical Web Beacon Makes Smart Object Interaction Seamless
55
Bank Branch Pop-Ups
Tangerine's Convenient Bank Branch Pop-Up Wins Over New Customers
54
Auctioned Airline Upgrades
AirBerlin's Exquisite Program Lets Travelers Bid for Flight Upgrades
53
Automatic Jukebox Apps
The Anthem Feature on the Rockbot App Lets You Play Your Music in Public
52
Viral News Services
Snapchat and Vice Team Up in a New Business Experiment
51
Beacon Treasure Hunts
Australia's Bendigo Marketplace Hosts Hi-Tech Family Scavenger Hunts
50
Local Shopping Kiosks
American Express' Shop Small Helps You Experience Local Treasures
49
Car Shopping Quizzes
TMatch Narrows Down Choices When Purchasing a Vehicle
48
Coffee Date Events
Match.com and Starbucks Couple Up for a Romantic Matchmaking Event
47
Ad Clean-Up Campaigns
Free the Article Wipes Away Digital Advertisements That Clutter Screens
46
Sporty Street Parties
The Pepsi Hyped for Halftime Show Pumped Up a Small City
45
Lottery Beer Taps
Carlsberg Turned Bar Taps into Controllers for an Interactive In-Pub Game
44
Beacon Food Marketing
American Craft Sausages Successfully Grew in Popularity with Message Tech
43
Eco-Friendly Hashtag Campaigns
Scott Brand's Toss the Tube Initiative Promotes Tube-Free Tissues
42
Livestreaming Fashion Apps
Japan's LINE App Features Exclusive Burberry Fashion Content
41
Extended Social Media Videos
Instagram Offers Infinitely Looping Videos to Accommodate Advertisers
40
Toy-Creating Kiosks
PieceMaker's 3D Printing Booth Dispenses Tiny Customized Toys
39
Social Travel Shops
Conrad Hotels Lets Its Guests Make a Travel Booking Through Instagram
38
Warming Fitness Stations
The Russian Olympic Committee's Heat Lamp Design Encourages Activity
37
Flower Delivery Drones
This Flower Marketing Stunt Involves a Romantic UAV
36
Interactive Mental Health Videos
Replace the Face is an Evocative Music Video and Message Board
35
Cozy Cuddling Cafes
McVitie's Pop-Up Romantic Cafe Accepts Hugs as Payment
34
Mobile Brewery Tours
The Budweiser Brewmaster Tour Brings the Commercial Facility to Customers
33
Romantic Chocolate Experiments
This Valentines Chocolate Ad Demonstrates the Science Behind Love
32
Super Bowl Lullabies
Squarespace Shows Capabilities with a Site for Jeff Bridges Sleeping Tapes
31
Hunger Translator Apps
This Domino's Pizza App Tells You Exactly What You're Craving
30
Customizable Festival Apps
Golive is a DIY App for the Music Festival Market
29
Uplifting Beauty Campaigns
Dove's #SpeakBeautiful Encourages Kind Words on Social Media
28
Rewarded Romance
Editor Laura McQuarrie Shares Romantic Marketing Incentives for Valentine's Day
27
Social Travel Bookings
Stayful's #Tweetstay Helps to Arrange an Easy Travel Booking
26
Rooftop LGBT Collages
Pantone Will Create a Massive LGBT Flag in Russia During the 2018 World Cup
25
Creepy Networking Campaigns
This TV Marketing Stunt for 'Stalker' Scoped Out Profiles on LinkedIn
24
Tanning Funeral Pranks
This Campaign Reveals the Dangers of Indoor Tanning and Health
23
Augmented Reality Calendars
We Are Royale's Interactive Calendar is Animated With a Mobile App
22
Social Fantasy Leagues
Huawei's Twitter Fantasy League Lets Users Manage Teams of Celebs
21
Privatized Wine Store Campaigns
Pairs Perfectly by Ontario Wine Council Fights for Changes
20
Travel Upgrade Games
Air France's Airline Marketing Stunt Had Travelers Compete for Better Seats
19
Beauty Vlogger Contests
The Brush Contest from L'Oreal Appeals to Makeup Lovers Worldwide
18
Friendly Seating Campaigns
This Interactive Marketing Initiative Encourages Socializing on the Bus
17
Lonely Cancer Campaigns
Macmillan's Cancer Campaign Simulates the Disease with an Isolation Box
16
Playful Childrenswear Ads
Bonpoint's Luxury Clothing Ad for Kids is an Interactive Peekaboo game
15
Educational Candy ATMs
The Sberbank Candy ATM Entertains Children While Parents Bank
14
Romantic Senior Selfies
Milka's Selfie Campaign Introduces the Photography Phenomenon to Elders
13
Underprivileged Networking Stunts
This Charity Marketing Stunt Involves a Mock Profile on LinkedIn
12
Brand Advocate Stunts
Viva Vantage Wins Over Fans of a Competitor's Products
11
Automotive Web Shops
Rockar Hyundai Makes Buying a Car as Easy as Online Shopping
10
Gamified Festival Apps
The Primavera Sound App Announces Its Music Festival Lineup Through Play
9
Passionate Sports Campaigns
Reebok's Be More Human Campaign Celebrates Those Who Push the Limits
8
Loving Video Campaign Giveaways
With Kleenex Kiss You Can Upload a Video to Show How Much You Care
7
Familial Safety Videos
TAM Airlines' Safety Videos Star Travelers' Loved Ones
6
Blogger Cancer Campaigns
The Swedish Childhood Cancer Foundation's Blog Battle Helps Everyone Win
5
Beachside Storage Lockers
Simond's Beach Lockers Protect Personal Belongings and Skin
4
Shadowplay Pop-Up Shops
Magic Was Brought to a Mall with a Surprise Disney Pop-Up Shop
3
Healthy Tailgating Demos
Bounty Towels Teams Up with New York Giants for Fun Food Prep
2
Hilarious Toilet Discussions
Cherry Healey Promotes Cottonelle Flushable Wipes by Talking Bums
1
Party Planning Contests
Dixie Tracked Down the Best Host for Its Ultra Moments Party Contest
Related Ideas
Tarot-Inspired Streaming Campaigns
Netflix Discover Your Future Reveals New Streaming Potentials
Experiential Multisensory Pop-Ups
Pleasing's Immersive PleasingLand Includes a “Scent Arcade”
Creative Retail Competitions
Bricks & Minifigs Launches LEGO Clock Design Contest
Grocery-Inspired Beauty Pop-Ups
The Markup Marché by The Ordinary Challenges Industry Buzzwords
Interactive AI Storytelling Platforms
Character.AI Introduced Books Mode
Experiential Convenience Stores
FamilyMart Announced IP-Centered Store Experiences in Japan
Shoppable TV Ads
Samsung and Amazon Enable Remote-Based Shopping Directly on TV
Luxury Eyewear Pop-Ups
Prada Opens an Immersive Eyewear Boutique at The Grove
Community-Driven Shopping Experiences
A TikTok Shop Pop-Up is Coming to Westfield Stratford
Experiential fragrance
CPL Aromas Creates Interactive Scent Worlds for Emotional Engagement
Conversational Shopping Experiences
Ask Pinterest Debuts on the Ask Pinterest App
Next-Gen Jelly Bean Campaigns
Jelly Belly Bean Appétit Entices a New Generation of Fans
Fashion-Inspired Food Marketing
Magnum Blends Beauty, Music and Luxury Culture into Its Brand
Themed Snack Collectibles
Kinder Joy Evolves its Treat-And-Toy Format with Themed Collections
Faux Food Pop-Ups
MoMA Design Store Unveils an Immersive 'MoMA Mart' Pop-Up for NYC
Wishlist-Spotlighting Billboards
Sephora Canada Features Customer Wishlists on Holiday Billboards
Immersive K-Beauty Pop-Ups
TIRTIR Brings Jeju Matcha Skincare to NYC with a Sensory Experience
Interactive Advertising Installations
Intimissimi's 'Feel the Billboard' Uses Tactile Advertising
Fashion-Branded Café Experiences
Vogue Blends Retail with Immersive Hospitality Spaces
Interactive Toy Experiences
Spin Master Highlights Opportunities in the Toy Sector in 2026
Gamified Condiment Experiences
HEINZ’s Ketchup Blast Turns Meals Interactive
Romantic Retailer Basket Campaigns
The Asda Red Baskets are Arriving for Valentine's Day
College-Focused Accessibility Campaigns
Apple Launched its 'I'm Not Remarkable' Video Ad
In-Store Audience Analytics Platforms
Walmart Connect Mexico Deploys Advertima For Real-Time Store
Retail Advertising Campaigns
IKEA Hides Price Tags to Highlight Material Quality in a New Campaign
Sensory Retail Experiences
Claire’s Launches ASMR-Inspired Stores for Gen Alpha Shoppers
Data-Driven Digital Experiences
Samsung Unveiled a Color-Changing Installation in London
AI Travel Planning
Mindtrip Turns Tourism Website Content into Personalized Travel Itineraries
Experiential Brand Cafés
Nutella Reimagines Its Chicago Café with Digital Ordering and a New Menu
Festival Beauty Activations
Medicube Brings Skincare Tech and Experiences to Coachella
Experiential Brand Stores
New Era Creates Interactive Retail Space With Custom Cap Design
Immersive Character Experiences
Sanrio Brings Kuromi to Life with an Interactive KCON Activation
AI Shopping Integrations
Sephora’s ChatGPT App Enables AI-Powered Product Discovery
Playable Brand Universes
adidas and Brawl Stars Connect Gaming, Apparel and Live Fan Experiences
Hotline Beauty Campaigns
Florence by Mills Rewards Ulta Shoppers Through a Branded Hotline
Pop-Up Streaming Service Experiences
EE and Netflix Partnered for an Immersive Experience
Gaming Lifestyle Collections
Toca Boca and MINISO Blend Retail with Digital Rewards
Self-Expression Festival Activations
Barbie Brings Customizable Persona-Building to Coachella
Mobile Luxury Boutiques
Mytheresa Tours the Hamptons with a Curated Mobile Boutique
Mobile Beauty Pop-Ups
Henkel’s göt2b Debuts a Citywide Mobile Beauty Experience
Personalized AI Billboards
Mercado Libre's Custom Billboards Analyze Their Surroundings and Adapt
Feel-Good Hotlines
Harry's Interactive Mural Provides an Opportunity to Check In
Pick-Your-Own Bouquet Billboards
5,000 Tesco Mother’s Day Tulips Formed an Interactive Display
Shoppable Discovery Commerce
SmartCommerce and Ahold Delhaize USA Connect Content to Carts
Gamified Snack Packaging
Hershey’s Released Pokémon Chocolates with 151 Collectible Foil Designs
RGB-Themed Pop-Up Activations
Hisense Debuted a Pop-Up FIFA Activation at Hudson Yard
AI-Powered Pizza Ordering Experiences
This DoorDash Pi Day Experience is Arriving This Month
Pop-Up Sports Hospitality
Toronto’s FIFA Fan Festival Turns Urban Spaces into Immersive Fan Hubs
Anti-Algorithm Social Platforms
Buzzfeed’s Branch Office Creates Interactive AI-Powered Apps
Production-Led Live Commerce Events
P.Louise Launches Get Unteddy With Me on TikTok Shop
Closed-Loop Retail Media Networks
Sam’s Club connects ads directly to measurable sales outcomes
Experiential Grocery Campaigns
No Name launches a multi-city grocery goss campaign
Play-Based Family Campaigns
Pirate's Booty Encourages Screen-Free Family Adventures
Feedless Social Platforms
Bond Eliminates Feeds to Focus on Real-Life Experiences
Predictive Artificial Intelligence Tools
Creatable AI Analyzes Social Commerce Data
Dynamic Art Displays
Mirage Transforms Personal Photos Into AI-Generated Artistic Scenes
Mobile Retail Experiences
Duluth Trading Brings Apparel Shopping to Events with a Mobile Showroom
Instant Micro-Entertainment Tools
Boring Button Delivers Quick, Random Online Fun With One Tap
Immersive Queue Displays
Samsung Transforms Everland Wait Lines with Interactive 3D Safari Visuals
Photocopied Fast Food Campaigns
McDonald's Office Delivery Ads Scanned Popular Menu Items
Immersive Soccer Tournament Pop-Ups
Lay's Unveils an Immersive Pop-Up Experience
Bubble Wrap Billboards
Tombola's Interactive Billboards Engage Passersby with a Sensory Activity
Sports Lifestyle Retail
Nordstrom Blends World Cup Fashion with Immersive Pop-Ups
Agentic Video Platforms
D-ID Agentic Videos Enable Real-Time Interaction Within Content
Experience-Enhancing POS Retail Apps
MomentScience Reveals MomentApps
Interactive Embrace Billboards
giffgaff's Huggable Poster Conveys the Feeling of Being Valued
Interactive Artisan Coffee Campaigns
The Illy Summer Campaign Will Immerse Consumers
Interactive Convention Activations
LEGO SMART Play Transforms Comic-Con into Immersive Experiences
AI Notetaking Activations
Goodnotes x YMC Launched a Campus Tour Across the U.S.
Digital Age Retailer Catalogues
Argos Your Catalogue Offers a Digital-First Experience
Athletic Event-Timed Tech Campaigns
TCL Ran a Comprehensive Ad Campaign During the Olympics
Illusory Ice Cream Pop-Ups
Häagen-Dazs Celebrated St. Patrick's Day with an O'Häagen's
Mobile Brand Experiences
M&M's Brings an Interactive Caravan to the Tour De France
Snack Bar-Promoting Experiential Campaigns
Einstein Energy Super Snack Bars Ran a Campaign at SXSW
AI Ad Creative Platforms
Bestever Turns Advertising Data Into High-Performing Marketing Creatives
Interactive Traveling Marketing Initiatives
Heinz Pllayfully Spotlights the Heinz Ketchup Zero
Tasty Easter Activation Campaigns
The Mars Wrigley The Big Easter Bunny Off is Ready for Spring
Customized Restaurant Campaign Platforms
OpenTable Has Launched OpenTable Media
AI-Personalized Streaming Ads
Amazon Customized Prime Video Ads Using Shopping Behavior Data
Sports Advertising Moments
Genius Sports Found Emotional Sports Moments Can Double Ad Recall
Branded App Takeovers
TikTok Introduces Logo Takeover Ads That Dominate the App’s Opening Screen
Soccer-Themed Entertainment Events
Sky Zone Turns Global Soccer Excitement into Active Play
AI-Native Advertising Platforms
Criteo Expands ChatGPT Ads with Prompt Smart Ads Globally
Fandom Retail Experiences
TOUS les JOURS Transforms Bakery Cafés into BTS Fan Destinations
AI-Driven Demand Gen Platforms
Google Has Unveiled Demand Gen That Absorbs Display Ads
Interactive Content Sharing
STIK App Lets Users Publish Content Directly On Physical Products
Gamified Destination Tourism
Connecticut Launches Rewards Platform for Local Exploration
Interactive Savings Hoodies
Mcdonald’s Cut-Up Hoodie Reveals Hidden Discounts Through Embeddings
Interactive Robotic Demonstrations
GoLabs and GOTRAX Partner to Spotlight a New Golf Cart
Contextual Map Advertising Features
Apple Introduced Ads In Maps Through Apple Business
AI Sports Viewing Companions
Pizza Hut Debuted 'Hutty,' an AI Companion for March Madness
Interactive Game Advertisements
Samsung Ads GameBreaks Encourage Deeper Engagement
Gamified Discount Events
Build-A-Bear Uses Mystery Offers to Drive Engagement
Franchise Commerce Marketing
poppi Connects Retail Products with Love Island Experiences
Ritual-Based Mobile Design
ECAL and Google Explored Hardware Inspired by Everyday Habits
Verified Engagement Advertising
EarnOS Rewards Verified Human Actions Instead of Ad Clicks
Arena Beauty Activations
L'Oréal Brings Immersive Beauty Experiences to Europe's Largest Arena
Interactive Live Shows
Cirque du Soleil's Interactive Experience Offers Multi-Device Exploration
Shopping-Friendly Ad Formats
Equativ Shoppable Ads Allow Consumers to Seamlessly Make Purchases
Clinical Retail Media
PatientPoint Bridges Healthcare and Commerce
Attention Economy Agencies
VaynerX Launches Tamara Group to Drive Social-First Brand Relevance
Experiential Tabletop Launches
MindWare Brings Immersive Game Demos to Gen Con 2026
Experiential Sock Pop-Ups
O2's Not a Sock Shop Shared Designs Reflecting Priority Experiences
Predictive Mobile Advertising Features
T-Mobile Advertising Solutions Unveiled Contextual AI Ads
Spatial Commerce Platforms
Curie Shop Brings Interactive Product Exploration To Sneaker Shopping
Interactive Real Estate Showrooms
DUNE Uses Eyefactive Touchscreens for Virtual Property Tours
Embedded Safety Networks
‘Ask for Angela’ Builds Retail-Based Support Systems Across Toronto
Ad-Friendly Vertical Video Feeds
Instacart Debuts the Immersive Feed Feature on Its Platform
City-Focused Influencer Platforms
Storytime Launches Storytime Marketplace in Cities
Social-to-Outdoor Campaigns
Tribesigns Extends TikTok's Super Wish Campaign to Times Square
Interactive Travel Publications
Destination Niagara Combines Storytelling with Trip Planning
Interactive Streaming Ads
Spotify Turns Listening into Engagement with Carousel Ads
Mobile Creator Experiences
Nikon Connects Creators Through Interactive Multi-City Events
Social Learning Experiences
Lectures on Tap Hosts Expert-Led Discussions in Local Bars
IP-Based Kids Games
Netflix Turns Shows into Play Experiences
Cost-Effective Confectionery Items
World of Sweets Highlights Key Easter Trends Amid Rising Costs
Retail Beverage Experiences
The Paper Store Uses Custom Drink Stations to Boost Engagement
Omnichannel Retail Media Networks
Target's Roundel Expands Advertising Across Streaming and Stores
Phygital Loyalty Experiences
Lush Links App Rewards to In-Store Events and Services
Omnichannel Seasonal Support Campaigns
Bestway Wholesale Launches 'Buzz About the Sweetest Deals'
In-Store Retail Media Networks
Raley's Expands Shopper Advertising Through Grocery TV
Conversational AI Advertising
Snapchat Introduces AI-Powered Chat-Based Brand Interactions
Customization-Forward Valentine's Day Gifts
Sugarwish Highlights Customizable Gift Preferences
Local Restaurant Activations
Pepsi Hosts Community Events to Drive Restaurant Discovery
In-Store Ad Networks
ISM Powers Programmatic Advertising Across Retail Locations
Interactive Knowledge Plays
TriviaBlaze Offers Engaging Quizzes To Test Knowledge in Categories
Personalization-Focused Gift Services
Edible Arrangements Boasts a New App and Edible Rewards
Entertainment-Driven Direct Mail
Valpak and Hallmark Turn Mailers into Movie Experiences
Interactive Web Experiences
The HTML Maze Challenges Users To Explore, Create, And Escape
Interactive Traveler-Focused Campaigns
Tessan Will Spotlight the 100 Travelers Campaign
Strategic Reward-Focused Retail Campaigns
WeShop Launches 'Shopping Starts Here' Campaign
Interactive Demo Platforms
Arcade Enables Fast Creation And Embedding Of Interactive Product Demos
Interactive Holiday Games
Easter Quest 2025 Creates Digital Scavenger Hunts For Families
Festive Product Launch Events
Love Magenta announces a 10-day Christmas launch event
Time Reclamation-Focused Cleaning Campaigns
Maid Brigade Launches a Cheeky Summer Ad Campaign
Interactive Project Platforms
Community Aquarium Turns Projects Into Digital Fish For Discovery
Adaptive Notification Systems
YouTube Filters Push Alerts Based on Recent User Engagement
Immersive Narrative Tourism
EF Ultimate Break Turns Ashridge House Into a Live Murder Mystery Game
Interactive Cinematic Attractions
Disney Expanded Star Wars Storytelling Across Theme Parks
Retail Conversation Marketing Campaigns
Tesco Launches 'Need Anything From Tesco' Platform