Pantone, the global authority on color and the company behind the Pantone Matching System color space, wants to stick it to Vladimir Putin and his anti-gay regime by organizing the world's largest LGBT flag during the 2018 World Cup, which will be held in Russia. The campaign is the work of the Miami Ad School.
Russia's strict anti-gay laws were condemned by much of the international community leading up to the 2014 Winter Olympics in Sochi, with many saying that international sporting events of the stature of the Olympics shouldn't be held in countries with such open anti-homosexual agendas.
Russia's laws impose fines and criminal charges on gay words and references, but Pantone says it will find a creative way around this to express its support for the global LGBT community. It will do this by painting the seven colors of the rainbow on the roofs of buildings in Sochi, to create a massive rainbow flag that will be visible from planes flying overhead.
After all, while words referencing or supporting homosexuality can be punished in Russia, colors cannot.
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