Ideas
Explore the world's #1 largest database of ideas and innovations, with 459,692 inspiring examples.
Trend Reports
Discover why 1,236 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,366 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,236 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,366 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,208 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 459,692 cutting edge ideas.

Rooftop LGBT Collages

Pantone Will Create a Massive LGBT Flag in Russia During the 2018 World Cup

— February 6, 2015 — Marketing
Pantone, the global authority on color and the company behind the Pantone Matching System color space, wants to stick it to Vladimir Putin and his anti-gay regime by organizing the world's largest LGBT flag during the 2018 World Cup, which will be held in Russia. The campaign is the work of the Miami Ad School.

Russia's strict anti-gay laws were condemned by much of the international community leading up to the 2014 Winter Olympics in Sochi, with many saying that international sporting events of the stature of the Olympics shouldn't be held in countries with such open anti-homosexual agendas.

Russia's laws impose fines and criminal charges on gay words and references, but Pantone says it will find a creative way around this to express its support for the global LGBT community. It will do this by painting the seven colors of the rainbow on the roofs of buildings in Sochi, to create a massive rainbow flag that will be visible from planes flying overhead.

After all, while words referencing or supporting homosexuality can be punished in Russia, colors cannot.
Trend Themes
1. Massive LGBT Flag - Creating a massive LGBT flag using rooftops presents an opportunity for disruptive innovation in visual protest and activism.
2. Anti-gay Agenda - The condemnation of anti-gay agendas in countries hosting major international events highlights a trend towards greater social awareness and activism.
3. Creative Expression - Finding alternative forms of creative expression, such as using colors as symbols, is an emerging trend in circumventing restrictions imposed by conservative governments.
Industry Implications
1. Advertising - The advertising industry can tap into the trend of using visual displays and public art installations as powerful tools for social activism.
2. Fashion - The fashion industry has the opportunity to incorporate the rainbow flag as a symbol of inclusivity and support for the LGBT community in their designs and collections.
3. Tourism - The tourism industry can promote destinations that are safe and welcoming for the LGBT community, taking a stand against discrimination and promoting inclusivity.
3.3
Score
Popularity
Activity
Freshness