Tailgating is a time-honored sports tradition in the United States that can often be as messy as it is unhealthy; Bounty Towels made it its mission to clean up both areas as only the quick picker upper could do. Teaming up with the New York Giants, Bounty Towels created a few healthy meals perfect for the sporting event that were then tested out at Mom's Clinic in East Rutherford, New Jersey.
Since the meals are still messy, Bounty Towels also supplied the necessary materials to keep the stations clean. Yet at the heart of the interactive cooking demonstration was getting participating moms to experiment with nutritious and celebratory meals perfect for tail- and homegating. It also promoted the customized Bounty NFL Prints.