These July 2017 marketing trends feature a range of innovative branding ideas, interactive engagement strategies, and unconventional publicity stunts that make for experiences that consumers aren't likely to forget anytime soon.
To bring awareness to its new chip flavor, Pringles set up an enormous condiment-covered slide on National Ketchup Day, which was hosted by Toronto Blue Jay Brett Lawrie. Those who had access to the slip-and-slide were invited to go crashing through the red sauce at their own discretion, after being suited up in some bright yellow protective gear. To really motivate people to participate in the messy experience, Pringles entered the name of each person who went down the slip-and-slide into a draw that gave them the chance to walk out with $1,000.
Another innovative idea that's included in these July 2017 marketing trends are Fanta's new drink bottles, which promote its fresh fruit ingredients. The first non-symmetrical drink bottle to hit store shelves in mass, the design process took a lot of trial in error, but enabled Fanta's offerings to stand out amongst its competitors.
Top 70 Marketing Trends in July
From Vegan-Friendly Retail Fridges to Artful Branding Facades:
Riley von Niessen — Jul 30, 2017 — Marketing
70
Holographic Mall Advertisements
'Hypervsn' by Kino-Mo Projects Floating 3D Advertisements
69
Ice Cream-Inspired Concealer Packaging
Eyes Cream is Featured in Tub-Like Packaging
68
Accessory-Inspired Beer Cans
Offbeat Brewing Co.'s Beer Can Packages Encourage Photo-Taking
67
Conceptual Moon Water Drinks
The Fruit Moon Beverages Highlight the Lore Behind the Product
66
Donut Slot Machines
Krispy Kreme Set Up a Food Slot Machine to Celebrate a New Partnership
65
Luxurious Ice Cream Pop-Ups
This Magnum Pop-Up Featured Edible Flowers and Pearls
64
Asymmetric Soft Drink Bottles
These New Fanta Bottles Were Inspired by Freshly Squeezed Fruit
63
Abstract Art Chocolate Branding
The Temper Brand Offers Premium Chocolates and Pastries
62
Luxury Fashion Pop-Up Collaborations
Balenciaga and colette Joined to Create a Pop-Up Shop
61
Heritage Vodka Parisian Picnics
The Grey Goose Sunset Soiree 2017 Series Kicked Off in Toronto
60
Personalized Pizza Branding
The Make & Take Brand Identity Highlights the Brand's Signature Menu
59
Interactive Fishing Restaurants
NYC's Zauo Encourages Diners to Fish for Their Own Meals
58
Color-Changing Food Packaging
This Fresh Food Packaging Changes Color to Indicate Food Spoilage
57
Warehouse-Inspired Luxury Stores
Balenciaga's Madison Avenue Store Has an Industrial Aesthetic
56
Permanent Pop-Up Shops
Bulletin Provides Brick-and-Mortar Space for the Sales of Online Goods
55
Vegan-Friendly Retail Fridges
Pret A Manger's Fridges are Filled with Plant-Based Foods for All
54
Socially Connected Soda Bottles
These Pepsi Bottles Give Access to Exclusive Filters on Snapchat
53
Pop-Up Toy Cafes
The Shopkins Macaron Café Brings the Collectible Playsets to Life
52
Immersive Chocolate Factory Tours
Maestrani’s Chocolarium is a Vibrant, Family-Friendly Experience
51
Pre-Made Lunch Kits
Ready Pac Foods' Fresh Prep'd Brand Offers Easy-to-Make Wraps and Soups
50
Alcoholic Craft Sodas
The Crooked Beverage Co's Drinks Blend a Malt Base with Real Fruit Juice
49
Shark-Racing Publicity Stunts
The Newest Michael Phelps Race Will Be Against a Great White
48
Female Superhero Children's Pop-Ups
The Powerpuff Girls Emporium Offers an Immersive Experience
47
Pride-Celebrating Sports Brand Bikes
The New Nike Bike Will Be Offered for a Limited Time
46
Cereal Brand Sunglasses
The Kellogg's 'Whatever Froots Your Loops' Campaign is Hip
45
Glittering Ketchup Condiments
German Mustard Producer Bautz'ner is Releasing a Unicorn Ketchup
44
Naked Packaging Publicity Stunts
This Lush Cosmetics Packaging Campaign Involves Nude Workers
43
Organic Coffee-Based Scrubs
Scrub Co. Offers Exfoliation Products with a Range of Ingredients
42
Interactive TV Series
Netflix Interactive Storytelling Lets Viewers Choose Their Tale
41
High-End Sparkling Water Branding
The VIVE Sparkling Water Line is Modern and Premium
40
Instagram Beauty Announcements
The KKW Beauty Launch Is a Welcome Surprise to Kim K Fans
39
Smartphone-Shot Magazine Covers
This Elle Australia Magazine Cover Was Shot Using Only an iPhone
38
Reflective Sneaker Exhibits
Nike's 'Objects of Desire' Exhibit Looks Back on 20 Years of Campaigns
37
Interconnecting Juice Packaging
The Vitamin Juices Branding Creates a Statement with Ingredients
36
Analog Photography Magazines
Kodak's 'Kodachrome' is a New Journal on Art, Film and Culture
35
Art-Infused Building Facades
Kery Logistics' HQ Has Been Transformed into a Realm of Color and Art
34
Meme Adoption Campaigns
Singapore's 'Adopt a Meme' Turns Adoptable Animals into Memes
33
Shrimp-Flavored Chicken Fries
The Newest Burger King Chicken Fries Boast the Taste of Shrimp
32
Livestreamed Sportscar Launches
This Porsche Livestream Lets Fans View the New Model Virtually
31
Immersive Olfactory Experiences
The Jack Daniel’s Barrel House Opened at the Lynchburg Facility
30
Experiential Sports Bra Pop-Ups
The NikeWomen BraHaus Pop-Up Sought to Offer Custom Sports Bras
29
Edible Art Galleries
Maynards Bassetts' 'Sweet Art Gallery' Features Art Made from Candies
28
Meme-Friendly Automotive Pitchmen
Chuck Norris and Fiat Professional are Joining Forces on New Ads
27
Rosy Special-Edition Gins
The Wolffer Estate Gin Comes in a Distinct Ethereal Color
26
Collaborative Energy Drink Cans
Red Bull Created Limited-Edition Cans with the Gorillaz
25
Unicorn-Themed Toast
This Cafe is Serving Toast Shaped Like a Unicorn
24
Smiling Mineralized Soda Branding
The Jeju Cider Has a Cheery Aesthetic to Draw in Consumers
23
Chemical-Free Cooking Oils
The Nutiva Organic Liquid Coconut Oil is Ideal for Healthy Cooking
22
Textured Skincare Packaging
mySkin's is Packaged with 'Skin Paper' That Mimics Dry or Oily Skin
21
Athlete-Endorsed Snack Ads
Hockey Player Drew Doughty Introduces the Lay's Smile Bag
20
Ketchup Slip-and-Slides
Pringles Set Up a 50-Foot Condiment Slide to Launch a New Flavor
19
Gamified Marketing Tools
'Listagram' Enables List Building by Offering Visitors a Game to Play
18
Female Artist-Celebrating Branding
This LIFEWTR Bottled Water Packaging Celebrates Creativity
17
Retro Cooler Re-Releases
The Zima Citrus Malt Beverage is Being Brought Back by MillerCoors
16
Personalized Whisky Labels
The Glenlivet Scotch is Offering Personalized Labels for Father's Day
15
Dog-Friendly Amusement Parks
Japan's Fuji-Q Highland is Letting Visitors Bring Pets to the Park
14
Remixed Artwork Wine Branding
The PROVOCATEUR Wine Series Plays with Famous Works of Art
13
Sustainable Fair Trade Coffees
The Real Coffee Bean Co. Creates Packaged Coffee with Premium Beans
12
Beauty Service Drive-Thrus
Benefit is Launching 'GlastonBrow' for Brow and Beauty Services
11
Friendly Produce Snack Packaging
The Googly Fruit Organic Snacks Have a Charming Branding Design
10
Feline Life Stage Ads
The IAMS Good for Life Campaign Shows Cats Undergoing Human Milestones
9
Savory Premium Nut Snacks
The Truly Good Foods Southern Sweets Snacks are Satisfyingly Crunchy
8
Sparkling Coconut Water
Buddha Brands' Sparkling Coconut Water Comes in Three Flavors
7
Marriage Equality Ring Campaigns
The Acceptance Ring Sold By Airbnb Promotes Marriage Equality
6
Rebranded Retro Coffee Cups
Krispy Kreme's New Coffee Cup Design Illustrates the Brand's History
5
Boldly Balanced Cheese Crisps
The Cheetos Flamin’ Hot Chipotle Ranch Flavor is Spicy and Creamy
4
Franchised eSports Bars
The New Meltdown City Clash Tournament Brings eSports to Montreal
3
Mountainous Soda Branding
Blue Sky Sodas Are Made From All-Natural Ingredients
2
Mobile Fast Food Drive-Thrus
McDonald's Dia Drive is a Roving "Drive-Thruck" on Wheels
1
Subway-Style Pride Posters
New York's MTA Posters Served as Inspiration for a Pride Month Campaign
Related Ideas
Customizable Fidget Toys
The 'B-Calm' Fidget Spinner Toy Allows Arms to be Added and Removed
Fast Beauty Maker Labs
The Essence Maker Shop Invited Fans to Co-Create Products In-Store
Sock-Like Sneakers
The Balenciaga Speed Trainer Features a Full Sock
Outdoor Multi-Age Playgrounds
BAM's Indigo Playgrounds are Designed for Children of Varying Ages
Conceptual Supercar Successors
The Ferrari Larossa 2020 is Designed to Succeed the LaFerrari
Yacht-Style Hotels Rooms
New York's Public Hotel Boasts Simple Rooms "Like Cabins on a Yacht"
Assorted Snack Packs
Ready Pac Foods' 'Ready Snax' Provide Sweet and Savory Options
Cosmetic Phone Cases
The Pout Case Has a Built-In Slide-Out Drawer for Makeup
Portable Fermentation Tools
The Picklestone is a Handheld Pickling Kit That Offers Speedy Results
Armored Track ATVs
The Tinger Track C500 is Prepared for Rugged Use in Different Seasons
Millennial-Focused Furniture
The IKEA Virgil Abloh Collab Includes a Take on the Frakta Bag
Conceptual Moon Water Drinks
The Fruit Moon Beverages Highlight the Lore Behind the Product
Meat-Free Supermarkets
The Karma Supermarket Sells Only Vegetarian and Vegan Goods
Bubbled Performance Spaces
'Loud Shadows' is a Joint Artistic Space with a Unique Layout
Pride-Supporting Fashion Campaigns
Everlane Spotlighted Hari Nef in Its Celebratory Editorial
Co-Created Rapper Merchandise
2 Chainz and Gucci Ghost Team Up for an Exclusive Merchandise Range
Warehouse-Inspired Luxury Stores
Balenciaga's Madison Avenue Store Has an Industrial Aesthetic
Repurposed Chopstick Decor
ChopValue is Upcycling Chopsticks into Unique Home Accessories
Pop-Up Toy Cafes
The Shopkins Macaron Café Brings the Collectible Playsets to Life
Buried Beer Coolers
The 'Biersafe' Underground Beer Cooler Uses Dirt as Insulation
Co-Working Wellness Apps
Office Rental Space Provider WeWork Launched a Fitness-Focused App
Nutritious Superfood Fruit Chews
BaoBest's BaoBites are Made from Ethically Harvested Baobab Fruit
Alcoholic Craft Sodas
The Crooked Beverage Co's Drinks Blend a Malt Base with Real Fruit Juice
Public Medicinal Greenhouses
'Breathing Bubble' is a Transparent Greenhouse for Medicinal Plants
Female Superhero Children's Pop-Ups
The Powerpuff Girls Emporium Offers an Immersive Experience
Pop-Up Sitcom Diners
A Saved by the Bell-Themed Diner is Coming to Los Angeles
Retro-Styled Boutique Hotels
London's Henrietta Hotel Epitomizes 1970's Glamor
Pride-Celebrating Sports Brand Bikes
The New Nike Bike Will Be Offered for a Limited Time
Portable Beer Pong Tables
'Oche Pong' Allows You to Play Beer Pong Virtually Anywhere
Designer Supermarket Totes
Opening Ceremony's Plaid Tote Bag is Available in Three Sizes
Polymer Plastic Apparel
Andrea Crews' Garments Resemble the Look of the Iconic IKEA FRAKTA Bag
Soda-Infused Dessert Cakes
The Café Valley Bakery Dr Pepper Cake is Made with 23 Flavors
Same-Day Runway Purchases
Rebecca Minkoff Brought Direct-to-Consumer Fashion to 'The Grove' in La
Transparent Room Partitions
Camp Design Renovated a Japanese Home to Emphasize Transparency
VR Father's Day Cards
Hallmark's Father's Day Greeting Cards Include 360-Degree Videos
High-End Sparkling Water Branding
The VIVE Sparkling Water Line is Modern and Premium
Watermelon Coconut Pops
These Thirsty Buddha Popsicles Use the Brand's Watermelon Coconut Water
Geometric Rooftop Editorials
Lisbon's MAAT Museum is Highlighted in Joel Filipe's Photo Series
Interconnecting Juice Packaging
The Vitamin Juices Branding Creates a Statement with Ingredients
Spiralling Treetop Walkways
This Spiraling Observation Tower Offers 360-Degree Views
Celebrity-Backed Edible Face Masks
Salma Hayek's Juice Generation is Now Offering DIY Recipes
Face-Contouring Rolling Tools
The Liftra Contour Shaper Aims to Enhance Facial Features
Facial Recognition Playlists
The PeekaBeat App Analyzes Selfies and Suggests Mood-boosting Music
Edible Art Galleries
Maynards Bassetts' 'Sweet Art Gallery' Features Art Made from Candies
Elegant Wine-Preserving Decanters
The eto Preserver Has a Distinct, Patented Design
Tea-Infused Candies
The Mentos Matcha Candies are Made with Real Green Tea Ingredients
Unicorn-Themed Face Masks
BioBelle's #UnicornGlow Masks Brighten Skin and Reduce Fine Lines
Tokyo Fashion-Inspired Figurines
These New Medicom Toy Bearbricks Takes Ques from Mihara Yasuhiro
Brightly Adapted Co-Branded Hoodies
These Anti Social Social Club Hoodies Feature Rainbow Graphics
Smiling Mineralized Soda Branding
The Jeju Cider Has a Cheery Aesthetic to Draw in Consumers
Camera Brand Coolers
This Kodak Cooler is a Nostalgic Piece of Merchandise Inspired by the Company
Luxurious Calfskin Sneakers
These Balenciaga Sneakers Have a Chunky but Breathable Build
Makeup Artist Competition Shows
The Reality Show Glam Masters Will Be Produced by Kim Kardashian
Gray Lipstick Trios
Kat Von D's Released an Everlasting Liquid Lipstick Gray Trio
Distraction-Free Work Spaces
'Cave Day' is a Distraction-Free Pop-Up Space for Procrastinators
Zero-Waste Tonic Juices
The Juice Served Here Tonic Mucho Fuego Balances Busy Lifestyles
Oil-Enriched Stick Sunscreens
Coola Mineral Sport Sunscreen Moisturizes and Protects the Skin
Marble Makeup Palettes
The Soiree Diaries Eyeshadow Set Boasts an Aesthetically Pleasing Design
Female Artist-Celebrating Branding
This LIFEWTR Bottled Water Packaging Celebrates Creativity
Celestial Baby Care Kits
Between You and the Moon’s Baby Moon Range is Organically Sourced
Cosmic Skincare Branding
Cosmos' Toners, Face Oils and Face Wash Bottles Depict the Moon and Sun
Floating Ferry Terminals
Vincent Callebaut's Ferry Terminal Design Was Inspired by a Manta Ray
Remixed Artwork Wine Branding
The PROVOCATEUR Wine Series Plays with Famous Works of Art
Patriotic American Energy Drinks
The Liquid Ice America Energy Drink Celebrates the US
Multi-Functional Public Plazas
'Cofufun' Near Kyoto is a Piece of Community-Serving Architecture
Ergonomic Drawing Boards
'My Drawing Board' Keeps Artists' Work Areas Organized
Socially Conscious Pop-Up Restaurants
'Order Mistakes' Employs Dementia and Alzheimer’s Patients
App-Based Original Shows
The 'musical.ly' App is Now Launching Its Own Original Shows
Deceptively Toxic Popsicles
These Student-Created Popsicles are Made Out of Sewage
Unbranded Cosmetic E-Retailers
Beauty Pie Connects Shoppers to Label-Free Products at Factory Cost
Friendly Produce Snack Packaging
The Googly Fruit Organic Snacks Have a Charming Branding Design
Celebrity Vacation-Inspired Makeup
Kylie Jenner's New Vacation Edition is Full of Shimmery Shades
Restaurant Dining Etiquette
Chef Brendan Edwards' Dining Talk Discussing Hosting and Patronizing
Custom Portion Burger Presses
The Kitchen Art Adjustable Burger Presses Craft the Perfect Patties
Pore-Erasing Cosmetic Sticks
Lottie London is Offering a Cosmetic Stick for Quick Touch-Ups
Interactive Fireworks Shows
Microsoft Set Up a Fireworks Display to Challenge One-Way Streaming
Ultrasonic Beer-Serving Coolers
The Foamy Beer Server Drink Cooler Pours Perfect Pints
Sneaker Plant Pots
Artist Michael Blazy Re-Purposed Sneakers into Clever Planters
Customizable Sundae Kits
For Father's Day, Jeni's is Launching a Build Your Own Sundae Collection
Logo-Free Botanical Juices
The New Firefly Juice Feature Botanical Illustrations on Its Bottle
Galactic Eyeshadow Palettes
BH Cosmetics' Supernova Cosmic Makeup Takes Cues from Outer Space
Agroforestry Produced Jams
Casa Dita's Jams are Offered Alongside Simple, Contemporary Branding
Photo-Based Restaurant Locators
The Munchee App Lets Users Search and Review Individual Dishes
Playlist-Connected Greeting Cards
These Hallmark Father's Day Greeting Cards Link to Spotify
Pharmaceutical Cocktail Mixer Branding
Easy Mixers Come in a Variety of Unique Flavors
Savory Bottled Coffee Drinks
The Starbucks Iced Latte Salted Caramel Mocha is Ready-to-Drink
Magic Mushroom Skincare Treatments
The Kypris 'Glow Philtre' Features Silver Ear Ingredients
Light Up Cotton Candy
Disney Parks Are Now Offering Cotton Candy That Lights Up
Wooden Skyscraper Concepts
The Wooden 'Native Skyscraper' Was Inspired by Africa’s Baobab Trees
Robot-Fearing Art Installations
'The Punishment' Pushes People's Fear and Fascination with Robots
Alcohol Flask Coffee Packaging
The Grounds Cold Brew Coffee Packaging is Classically Premium
Refillable Luxury Cosmetics Packaging
The Snowcrystal Makeup Brand Offers Eco-Friendly Packaging
Donut Cocktail Tastings
The Clough Club Pop-Up Pairs Cartems Donuts with Mixed Drinks
Wine-Themed Motels
The June Motel Promotes Wine and Wellness
Fermented Tea Salad Kits
The Lost Tea Company is Introducing Asian Tea Leaf Salads to the UK
Hip Finance Lounges
Toronto's MogoLounge Offers Adult Education Sessions and Events
Crystal Essence Lotions
This Gemstone Organics Lotion Includes Crystal and Sunstone Essences
Botanical Peel-Off Masks
Leaders Cosmetics USA's Labotica Mask Brightens and Tightens the Skin
Gradient Cold Tea Packaging
The Thái Vegan Milk Tea Branding is Modern and Clean
Astro-Skincare Ranges
Plantfolk Apothecary Pulls Inspiration from the Sun, Moon and Stars
Pride-Celebrating Fast Food Packaging
McDonald's Celebrates Pride Month With Rainbow Fry Boxes
Breakfast-Focused Hot Sauces
The Taco Bell Breakfast Salsa Offers Mild Heat for Morning Diners
Looping Alcohol Ads
Bacardi's 'Break Free' Ad Reminds of Instagram's Boomerang Feature
Holiday-Encouraging Pop-Ups
CharlieHR's Instant Holiday Pop-Up Reminds Brits to Take Vacations
Astronomical Chicken Sandwiches
The 'Zinger 1 Space Mission' Will Send the KFC Sandwich Into Space
Content Suggestion Apps
The 'Little Movies' App Gives Users Daily Suggestions for What to Watch
Flavor-Changing Chips
The Flavor of Doritos HeatWave Changes from BBQ to Spicy
Social Identity Verification Apps
The Legitifi App Helps Users Avoid Online Scams and Danger
Pop-Up Photo Printers
The 'Printoss' Smartphone Photo Printer Scans Directly from a Phone's Screen
Pizza-Specific Wines
'Slice of Wine' is Designed for Pairing Pizza and Wine
VR Anti-Smoking Programs
These Guided Meditations in VR Teach Smokers How to Quit
Inclusive Fitness Center Campaigns
'The LGBTQAlphabet' Ad by Equinox Celebrates Pride Month
Social Media Pride Filters
Facebook is Supporting the LGBTQ+ Community With Artistic Filters
Growth-Enhancing Hair Elixirs
The Susanne Kaufmann Hair Elixir Aims to Enhance Hair's Appearance
Unlimited Nightlife Access Apps
The 'NEON' App Offers Unlimited Access to Clubs in Tokyo
Oil Pulling Sets
This Skinny & Co. Kit Provides the Essentials for Oil Pulling for Health
Product Promotion Platforms
The 'Sellr' Promotion Platform Starts Campaigns by Scanning Barcodes
Program Preview Remotes
This Touchscreen Remote Control Offers Advanced Control Over the TV
Sushi-Themed Strategy Games
'Sushi Go Party!' is an Award-Winning Family Pick and Pass Card Game
Celebratory Furniture Bag Campaigns
IKEA's New Video is an Ode to Its Iconic Blue Frakta Tote
Revealing Socialite Reality Shows
The New Life of Kylie Show Delves into the Life of Kylie Jenner
Accommodating Foodservice Menus
US Foods' 'It's a Matter of Choice' Appeals to "Discerning Diners"
Sporty Pride Month Campaigns
AEG's #BetterAsOne Campaign Celebrates Inclusivity in Sports