The top Internet ideas in 2017 include an array of apps to identify and prevent the spread of fake news, many niche products and services inspired by all of the hilarious and bizarre aspects of web culture, as well as plenty of anti-social media services that help users reclaim their privacy and protect their personal identity online.
permeated mainstream products and marketing in unusual ways. Some of the best examples of this both play off of YouTube culture, including IKEA creating a back-to-school commercial inspired by ASMR and L.O.L. Surprise! rolling out spherical toy packages for kids that focus on the unboxing experience.
In the coming year, consumers will be able to look forward to a greater number of online-to-offline stores, as well as a growing number of physical products and services that deliver the convenience ecommerce shoppers have grown accustomed to.
Top 90 Internet Ideas in 2017
From Meme Adoption Campaigns to Fandom-Centered Dating Apps:
Laura McQuarrie — Jan 28, 2018 — Pop Culture
89
Celebrity Swimwear Collections
This 'Kendall + Kylie' Swimwear Line Features an 80s Aesthetic
88
Documented Craigslist Encounters
This Photography Series Captures Subjects Who Answered Online Ads
87
Millennial-Inspired Pop Art
Andrew Fairclough's Art is Inspired by a "Tech Dead-Gaze"
86
Sci-Fi Fitness Equipment
Onnit Has Released Star Wars-Themed Fitness Equipment
85
Emoticon Beverage Branding
Emoji Coffee Packaging Speaks to Consumers' Morning Moods
84
Emoji Brand Logos
These Emoji Logos Were Created by an Instagram User Known as @logoji_
83
Spherical Doll Sets
'L.O.L. Surprise' Collectibles Play Off of the Unboxing Phenomenon
82
Digital Fidget Spinners
Users can Play with a Digital Distraction Tool If They Google 'Spinner'
81
Sculptural Hair Designs
Laetitia Ky's Clever Hair Sculptures Depict Various Scenes Atop Her Head
80
Luxe Lace Menswear
These See-Through Lace Shorts for Men Come in a Variety of Pastel Colors
79
Designer Millennial-Inspired Lookbooks
Dolce and Gabbana Launched 'The New Renaissance'
78
Film Franchise Kitchen Accessories
Lightsaber Salt and Pepper Grinders Provide Galactic Garnishing
77
Sci-Fi Series Pop-Up Bars
A Stranger Things Pop-Up Bar Has Opened Its Doors in Chicago
76
Re-Imagined Album Covers
Mike Karolos' Uses His Illustration Style to Recreate Iconic Album Covers
75
Celebrity Online Shopping Apps
Kim Kardashian's 'Screenshop' Helps People Shop with Social Media
74
Revived Retro Smartphone Games
Sega Forever Brings Nostalgic Games to Smartphone Screens
73
Social Media Sneaker Sales
Nike and Instagram Teamed Up to Sell Sporting Goods to Younger Buyers
72
Anime-Inspired Terrariums
These Pokémon Terrariums Encourage Collectors to Catch Them All
71
Simplified Eye Shadow Applicators
The Woosh Eye Stamper Makes Eye Shadow Application Effortless
70
Internet Culture Coloring Books
The 'Holy Meme Bible' is a Web-Inspired Illustrated Coloring Book
69
Social Media Restaurant Kits
'Dirty Bones' is Providing Guests with 'Foodie Instagram Packs'
68
Anime-Themed Phone Chargers
The Pikachu Phone Charger is an Adorable and Practical Accessory
67
Social Music-Sharing Codes
'Spotify Codes' Introduces a New Way Share Music with Friends
66
Barbie Style Books
The Instagram Handle @Barbiestyle is Publishing a Book of the Doll's Best Looks
65
Social Media Vending Machines
The Instalike Vending Machine Dispenses Likes for Your Photos
64
South Asian Pop Art Apparel
The Hatecopy Get Me Out Print is Available on Apparel & Accessories
63
Fandom-Centered Dating Apps
'Cuddli' Helps Connect Nearby People with Nerdy and Niche Interests
62
Retro Tech-Branded Shoes
These Vintage Apple Sneakers are Branded with the Company's Original Logo
61
Disney-Inspired Vehicles
The 'Minnie Van' a Four-Wheeled Tribute to Minnie Mouse
60
Fashionable Gamer Clothing
Forever21 and Super Nintendo Collaborated on a Collection
59
Cartoon Character Cakes
This Marge Simpson Cake Depicts a Donut Factory Hidden Under Her Hair
58
Meme Adoption Campaigns
Singapore's 'Adopt a Meme' Turns Adoptable Animals into Memes
57
Artful Zine Clothing Lines
FKA Twigs Released the Second Edition of Her Online Zine 'Avantgarden'
56
Meme-Friendly Automotive Pitchmen
Chuck Norris and Fiat Professional are Joining Forces on New Ads
55
Sci-Fi Series Socks
Stance's Stranger Things Socks Feature a Barb and Eleven Design
54
Dancing Emoji Websites
Charlie Clark's 'Emoji Party' Generates Customizable Emoji Raves
53
Social Media-Inspired Mobile Games
Snapchat's 'Dancing Hotdog' Filter Has Become a Video Game
52
Cartoon Cat-Inspired Soft Serve
Godiva and Hello Kitty are Celebrating with a Limited-Edition Cone
51
Interactive Awareness Websites
A New UNHCR Site Answers Questions About the Syrian Refugee Crisis
50
Vegan Lifestyle Magazines
MOT MAG Aims to Inspire Conscious Living Through Veganism
49
Anonymous Social Messengers
'Sarahah' Lets Users Send Anonymous Messages Through Snapchat
48
Seasonally Spiced Ice Cream
Edy's Pumpkin Spice Latte-Flavored Ice Cream is a Delicious Treat
47
Fake News Filters
Facebook Has Launched Its Fake News Filter in France
46
Vegan Fantasy-Inspired Shoes
These Star Wars-Themed Silver Resistance High Tops are Ethically Made
45
Unicorn Pony Cosmetic Collections
The Rainbow Makeup Collection is Inspired by My Little Pony
44
Beauty Vlogger Cosmetics
Zoella Beauty's 'Sweet Inspirations' is a Dessert-Inspired Product Line
43
Responsive Emoji Billboards
These Emoji Characters Relay Traffic and Weather to Drivers
42
Celebrity Fast Food Campaigns
Rapper Ice-T and Sonic are Promoting a New Frozen Drink Menu
41
Anti-Social Media Apps
Minutiae is an App That Helps You Record Life's Ordinary Moments
40
Baby Boomer Beauty Vlogs
Melissa55 Helps Women Over 60 Experiment with Makeup
39
Airplane Streaming Services
Qantas Will Offer Netflix and Spotify as Free In-Flight Entertainment
38
Spoiler-Free TV Discussion Apps
TV Yapp Lets Users Discuss TV Shows Without the Risk of Spoilers
37
Princess Gown-Inspired Cookware
Le Creuset's Cast Iron Pot Was Inspired by 'Beauty and the Beast'
36
Crowdsourced Debate Platforms
'My Showdown' Crowdsources Answers to Any Either-Or Question
35
Socialite Classroom Collections
Kim Kardashian Released a Series of Cheeky School Supplies
34
Online GIF-Making Tools
'Giphy' Now Offers an App-Free GIF Generator
33
Reasoned Debate Platforms
Kialo Allows for Calm, Sensible, and Rational Online Debates
32
Socially Awkward Interactive Comedies
'That Moment When' Relishes in Cringe Comedy
31
Free Retro Sci-Fi Magazines
'Galaxy Magazine' is Now Available on Archive.org
30
Edible Chocolate Websites
Hershey’s Brazil Created a Viral Campaign to Promote Its Chocolate
29
Menstruation Emoticon Initiatives
Plan International is Running an Emoji-Focused Period Campaign
28
Disconnected Social Media Apps
'Binky' is an Anti-Social Network That Connects You to No One
27
Urban Emoji Celebrations
The Empire State Building Will Glow Yellow for World Emoji Day
26
Newborn Care Web Channels
The Johnson's Baby U.S. YouTube Channel Helps Parents With Newborns
25
Permanent Anime-Branded Stores
The 'Sailor Moon Store' Opened in Tokyo's Shopping District
24
Supersized Unboxing Toys
L.O.L. Surprise! Big Surprise Provides 50 Small Toys to Be Unwrapped
23
AI-Generated Music Videos
'Muse' Used AI to Create a Music Video That Changes Every 24 Hours
22
Bedtime Story Video Series
The SacconeJolys are Filming a Series of Story Videos for Young Kids
21
Headbanging Fan Sites
Crossfaith's Website Tracks Users' Headbanging
20
Vetted Kid-Friendly Videos
The Jellies App Hosts Age-Appropriate and Curated Content for Children
19
Virality-Tracking Websites
Hype URLs Tracks Popular Projects, Apps, Websites, Products and More
18
Social Media-Based TV Series
'Humans of New York' Will Be Turned into a 12-Part Docuseries
17
Meme-Tracking Websites
Me.me Trends is a Search Engine for Popular Internet Memes
16
Quilt Company Web Channels
The Missouri Star Quilt Co. Offers Online Quilting Tutorials
15
Fictional Tech Company Plug-Ins
The Pipey Browser Extension Pays Homage to Microsoft's Clippy
14
Live Streaming Culture Meetings
Sparks & Honey's Culture Newsroom Discusses Change in Culture
13
Pride Parade Mapping Services
Google Maps Implemented 'Pride Maps' as a Parade-Locating Resource
12
Relaxing Back-to-School Commercials
This 25-Minute 'Oddly IKEA' Ad is a Sponsored ASMR Video
11
Anti-Skimming Reading Platforms
Startup reallyread.it Wants to Improve Your Online Reading Habits
10
Outdated Challenge Ads
This Internet Ad Shows the Ice Bucket Challenge for ALS Years Later
9
In-App Birthday Updates
Facebook Birthday Tools Help Users Get Creative with Their Posts
8
Actor-Identifying Computer Extensions
WhatsHisFace Will Identify the Faces of Netflix Actors
7
Streaming Kids Show Anthologies
'Mister Rogers' Neighbourhood' is Streaming on Twitch
6
Youth-Targeted Car Campaigns
Social Media Influencers Promote the Hyundai Kona in This Campaign
5
Parodic Right-Wing Websites
'PatriotHole' is the Newest Website from The Onion
4
Spicy Chip Challenges
This Spicy Food Challenge Involves Doritos
3
Live Stand-Up Games
'Comedy Night' Has Players Perform a Routine in Front of an Online Audience
2
Goofy Pop Song Sites
'ibless.therains.downin.africa' is a New Domain That Plays Toto on Repeat
1
Halloween Pancake Art Challenges
This Pancake Art Challenge Comes in a Special Halloween Edition
Related Ideas
Anti-Slop AI Pop-Ups
Anthropic Took Over a NYC Newsstand to Welcome Slowing Down & Thinking
Tarot-Inspired Streaming Campaigns
Netflix Discover Your Future Reveals New Streaming Potentials
Time-Specific Marketing Campaigns
Ikea’s ‘u up?’ Campaign Targets Late-Night Scrollers
Bar-Focused Dating Apps
Heineken®'s Bar Dating App Appeals to Gen Z's Social Habits
Gen Z Advertising Initiatives
Tubi Targets Younger Viewers with Ad Innovations at IAB NewFronts
Social Media-Inspired Retail Apps
Depop Outfits Lets Users Create Moodboards and Collages
Phone-Free Crafting Experiences
Pinterest Brought a Phone-Free Experience to the Desert
High-Profile Live Performance Marketing
Rokid Delighted Folks with a High-Profile Marketing Event
Shoppable TV Ads
Samsung and Amazon Enable Remote-Based Shopping Directly on TV
AI-Driven Shoppable Catwalks
Topshop and THG Studios are Hosting a Next-Gen Fashion Experience
Browser AI Workflows
Chrome’s Skills Feature Lets Users Save and Reuse AI Prompts Across Tabs
Authentic Connection Campaigns
Heineken's Hijack Socialization Encourages Out-of-Home Gatherings
Real-Life Mood-Board Transformations
Pinterest Launches the 'Bring My Pinterest to Life' Series
Shareable Wishlist Templates
Urban Outfitters and Canva Partnered to Simplify Holiday Gifting
Viral Satisfying ASMR Toys
MGA Entertainment's Slime Life Turns Digital Trends into Physical Play
Virtual Footwear Try-Ons
Google's AI-Powered Try-On Tech Helps with Online Shoe Shopping
Interactive Toy Experiences
Spin Master Highlights Opportunities in the Toy Sector in 2026
Immersive Video Shopping Experiences
ASOS Live Blends Creator-Led Content with Real-Time Shopping
Niche Research Tools
YouTube Niche Finder Provides Data-Driven Insights for Profitable Niches
Social-First Local Shopping Schemes
Shop Local by Tiktok Shop Makes Homegrown Goods Accessible
IRL Dating App Events
Tinder Events Helps Daters Connect in Low-Pressure, In-Person Groups
Cross-Industry Insight Networks
The Think Party Explores the Future of Socialization
Future-Facing Intimacy Technologies
Lovsense Made a Splash at CES 2026 with Its Intimacy Tech
Self-Expression Festival Activations
Barbie Brings Customizable Persona-Building to Coachella
Business Idea Generators
Crazy Business Idea Generator Lets Users Vote and Share Ideas Socially
Marketer-Targeted Albums
The Spotify Tunetorials Campaign Blurs Education and Entertainment
Personalized AI Billboards
Mercado Libre's Custom Billboards Analyze Their Surroundings and Adapt
AI Retail Forecasts
Experts Outline how AI will Reshape Commerce By 2026
In-Person Connection Apps
Court is an Empowering New Social App Without Messaging or Swiping
Imaginative Fantasy-Inspired Campaigns
Canva Spotlights its Creative Tools Ahead of Halloween
AI Shopping Integrations
Sephora’s ChatGPT App Enables AI-Powered Product Discovery
Unfiltered Sleep Campaigns
The IKEA Sleep Talk Reviews Campaign Uses Real Nighttime Mutterings
AI-forward home brand visions
LG Electronics presented its AI in Action strategy at CES 2026
AI-Powered Creator Platforms
TikTok Shuts Down its Creator Marketplace for the All-New TikTok One
24/7 Live Shopping Streams
QVC is Launching an Always-On Shopping Experience with TikTok Shop
Conversational Search Ad Features
Google Unveiled AI Max for Search Campaigns
AI-Powered T-Shirt Customization Platforms
TeeDIY Debuts an AI-Powered Website for 2026
Article Product Suggestions
BuzzFeed Teams Up with Shopsense AI to Debut Product Recommendations
Comprehensive Fast Food Reports
Yum! Brands, Inc. Explores Food Trends Influencing the Industry
Intent-Based Dating Features
Hinge introduces tools that help users signal readiness to meet
Omni-Compatible Smart Home Devices
The Latest IKEA Smart Home Range Has 21 Low-Cost Products
Interactive Juice Boxes
Suntop's Mega Back to School Campaign Integrates Connected Packaging
AI-Powered Shopping Features
Target is Making Seasonal Gifting Easier, Personalized and More Fun
Feedless Social Platforms
Bond Eliminates Feeds to Focus on Real-Life Experiences
Fandom-First Search Engines
Lore Helps Fans Research & Track Interests from a Central Hub
AI Product Marketplaces
AI-enabled Hub Offers A Wide Range Of AI Products Online
Digital Well-Being Updates
Tiktok Adds Mindfulness Tools and User Controls Over Ai Content
Consumer Insight Engines
Buzzabout Delivers Real-Time Insights From Billions of Conversations
In-Store Speed Dating Events
Fnac Hosted a Cultural Speed Dating Experience on February 14th
Anti-Algorithm Social Platforms
Buzzfeed’s Branch Office Creates Interactive AI-Powered Apps
Creator Economy-Focused Marketplaces
Teespring Marketplace Relaunches Under Parent Company Amaze
Throwback Grocery Campaigns
Economic Nostalgia Inspired Instacart's Summer Like It’s ‘99
Next-Gen Consumer Goods Technologies
Unilever and Google Cloud Partner to Produce Strong Products
AI-Powered Retail Platforms
Target Introduced a Mobile App Rebuild with AI Coding Companions
Experiential Grocery Campaigns
No Name launches a multi-city grocery goss campaign
Community-Centric E-Commerce Initiatives
MyCommunity.Today Delivers Accessible Digital Tools
Personalized Home Shopping Platforms
MAiN Creates a 3D Model from a Single Image Using AI
Offline Dating Experiences
Beyond Debuts Social Club Prioritizing In Person Connections
Anniversary-Celebrating Marketplace Events
eBay Inc. is Commemorating Its Thirtieth Anniversary
AI Experiment Hubs
Google Labs Showcases Early AI Tools And Experimental Features
Streaming Moments Surge
Spotify’s Wrapped 2025 Engages Users with Personalized Year-in-Review
AI-Powered Search Features
Adobe Introduced Adobe Search and Discovery
Idea Generation Platforms
Mycutesoft Generates a Unique App Idea Just for You Through a Quiz
Peer-Powered Gifting Initiatives
indu and SoPost Encourage Customers to Share Samples with Friends
AI Productivity Inboxes
Yahoo Mail’s Planner Uses AI to Turn Emails into Actionable Tasks
Lifelong Reskilling Cultures
McKinsey And General Catalyst Highlight Continuous AI-Era Upskilling
Future Tech Blogs
Next Horizon Covers AI, Space, Biotechnology And Emerging Technologies
Idea Generation Tools
One Million Ideas Offers Endless Inspiration for Companies and Users
Pop-Up Sports Hospitality
Toronto’s FIFA Fan Festival Turns Urban Spaces into Immersive Fan Hubs
Curated Resale Storefronts
eBay's The NYC Edit Storefront Shares Tastemaker Selections
Worldwide Service Marketplaces
Airbnb Services are for Booking Everything from Catering to Makeup
Transparent AI Search Tools
Yelp Introduces a Chatbot That Shows Sources Behind Recommendations
Introvert-Friendly Social Platforms
The 'Introvrs' Social App Connects Like-Minded Users
On-Demand Content Creation Apps
Social Agent Connects Users to Certified Content Creators
Expanded Tech Marketplaces
Best Buy Unveils a Digital Marketplace with New Possibilities
Shopping Campaign Optimizers
Productsup Introduced AI-powered Google Shopping Enhancement Tools
AI-Powered Sampling Experiences
Swish is Revolutionizing How Consumers Try New Products
Interactive Content Sharing
STIK App Lets Users Publish Content Directly On Physical Products
Content Idea Generators
Spin The Wheel and Capture Content Ideas Based on Your Online Presence
AI Mood Board Apps
Google's Mixboard Turns Ideas into Polished Presentations
AI-Powered Superapps
Grab Introduces AI Features That Simplify Decisions and Automate Daily Tasks
Visual-First AI Assistants
Pinterest Assistant Provides Personalized, Proactive Recommendations
Meme Creation Tools
Text2Meme.io Turns Text Into Memes To Boost Social Engagement
All-Inclusive Pop Culture Trips
Klook Debuts a Campaign to Highlight ANZ's Top Asian Culture Fans
Social Networking Hubs
Internet Social Café Lets Users Explore Cafés and Build Online Connections
AI-Powered Try-On Shopping Features
The 'Doppl' App Now Features a Discovery Feed
Downtime Management Apps
Sofa Helps Users Organize and Plan Personal Leisure Time
Personalized AI Red Envelopes
YouCam Perfect App Users Can Now Create Custom Red Envelope Designs
AI Meme Creators
PicToMeme Turns Images and Ideas Into Viral Memes Instantly
Data-Driven Automotive Retailer Tools
Cars.com Debuts AI Video Tools, Hub Reporting & More
Predictive Mobile Advertising Features
T-Mobile Advertising Solutions Unveiled Contextual AI Ads
Embedded Safety Networks
‘Ask for Angela’ Builds Retail-Based Support Systems Across Toronto
City-Focused Influencer Platforms
Storytime Launches Storytime Marketplace in Cities
Startup Discovery Hubs
Launching.today Showcases New Projects from Entrepreneurs and Builders
Niche Club Apps
Phictly Connects Fans of Books, Movies & Shows in Small, Engaged Groups
Simplified AI Shopping Tools
Target Focuses on Holiday Shoppers with its New AI-Powered Tools
Brand Discovery Platforms
SmartCustomer by Sitejabber Helps Customers Find New Favorite Brands
Industry-Advancing AI-Powered Innovation Tools
3M is Presenting a Suite of Tech Advancements
Insightful Short-Form Talk Apps
TED Shorts Allow for Short, Snappy Snippets of Popular Talks
Social Media-Inspired Streaming Apps
The Netflix App Feed Will Introduce a TikTok-Like Style
AI Shopping Marketplaces
unmess AI Helps You Discover Products Tailored To Your Preferences
Interactive Streaming Ads
Spotify Turns Listening into Engagement with Carousel Ads
Cybersafety-Focused Resource Libraries
The Worst Children’s Library Highlights Harmful Content
Idea Discovery Tools
IdeAI Helps You Find, Validate, And Track Unique Ideas In One Place
Friend-Finding Virtual Hangouts
Strangely Matches Similar Personalities for Live Video Chats
Custom AI Social Feeds
Bluesky’s Attie Lets Users Build Feeds with AI
Visual Inspiration Searches
Braindead Search Helps Users Discover Web Design Ideas By Vibe
Conversational Streaming Apps
Tubi Launches a ChatGPT App for Easier Content Discovery
Real-Time Sharing Apps
MomentsHub Lets You Discover And Share Nearby Experiences Instantly
Expressive App Icons
The Instagram Teen Icons Deliver Vibrant Customization for Younger Users
Satirical News Platforms
AI Satire News Transforms Real-Time Updates Into Humorous Content
Retro Phone-Free Events
Before the Internet is on a Mission to Reconnect People in Real Life
Media Literacy Programs
YouTube x Institute for Strategic Dialogue Launched 'Be Internet Citizens'
Idea Collaboration Hubs
Idearify Helps Users Create, Collaborate, And Protect Their Ideas
Creative Community Platforms
Folks Creates A Space For Product Makers To Share Ideas And Connect
Customization-Forward Valentine's Day Gifts
Sugarwish Highlights Customizable Gift Preferences
Meme Discovery Platforms
The Meme Co Uses AI To Organize And Contextualize Memes
Interest Discovery Tools
Hobby Finder Uses Email to Reveal Interests and Hobbies
Market Demand Checks
Buildpad Helps Validate Business Ideas Using Real-World Reddit Data
AI Adoption Insights
The 2025 State Of AI Development Reveals Key Industry Trends
Creative Texting Tools
TextTheInternet Lets You Build Minimalist Blogs Using iMessage
Layered Online Content Reports
YouTube Defines Creative Maximalism as the Key Point After 20 Years
Interactive Traveler-Focused Campaigns
Tessan Will Spotlight the 100 Travelers Campaign
Digital Review Platforms
Digital Products Enables Simple Consumer Reviews & Brand Insights Online
Top App Showcases
Discover, Explore, and Vote for the Year’s Top Compose Applications
AI Beauty Apps
Refresh App Combines Hair, Makeup and Styling in One AI Platform
App Ideation Platforms
AppIdeaHub Helps You Discover and Validate Profitable App Ideas
Creative Ideation Tools
Maqnet AI Generates Fresh Content Ideas For Campaigns And Creators
Real-Life Connection Platforms
Offlinery Helps Users Connect And Meet People Safely In Real Life
Online Discourse Simulations
Dead Internet Simulates How Bots Can Shape Online Conversations
AI-Powered Animation Tools
Facebook Adds AI-Powered Animation And Restyle Tools
Category-Focused Ball Retailers
The Ball Depot Launches its New E-Commerce Platform
Smarter News Consumption
NewsBang Makes Staying Informed Easier And More Interactive
Online Consumer-First Identity
Dentity Platform Empowers Users to Regain Control of Their Identity
Event-Centric Camping Experiences
Huttopia Hosts World Cup Viewing and Activities at Its Campsites
Expanded Likeness Detection Tools
YouTube Rolls Out Likeness Detection To Entertainment Talent
Peer Feedback Networks
IndieVoice Helps Indie Hackers Share and Receive Product Feedback
Online Tools Directories
Online's Tool Provides Easy Access to the Best Websites and Online Tools
Adaptive Notification Systems
YouTube Filters Push Alerts Based on Recent User Engagement
Interactive Browsing Tools
Ayapo Turns Web Browsing Into a Social Upvoting Experience