The Hatecopy Get Me Out print is an inspired collection created by artist Maria Qamar that, like much of her work, speaks to the complex experience of growing up in two distinct cultures.
With an ever-expanding Instagram following and collectors including the likes of Mindy Kaling, Hatecopy's Maria Qamar has quickly become known for her vibrant, pop art-influenced style that articulates the experience of life as a first generation South Asian woman living in North America. With the first handful of images having essentially gone viral in mere days of premiering them on her Instagram page, the well-articulated experience and unique sense of humor resonated with customers and fans worldwide, having been profiled by a number of international publications including BBC, Dazed, the New York Times and Vogue India. Overall, the fast-growing body of work by Qamar does well in subverting pop art, something so decidedly American, in a way that calls out the rampant cultural appropriation visible in mainstream media.
The Hatecopy Get Me Out print is available for order in a number of formats, including apparel, a tote bag, iPad cases and laptop skins, in addition to posters.
The Hatecopy Get Me Print and collection was produced in collaboration with Toronto-based fashion apparel company Nuvango, who hosted a joint exhibition between Qamar and frequent collaborator Babneet Lakhesar (aka @babbuthepainter) entitled BAD BETI.
What's Driving This Trend
- South Asian Pop Art
- Disruptive innovation opportunity: Exploring the growing demand for South Asian pop art in the art and fashion industries.
- Cultural Appropriation in Mainstream Media
- Disruptive innovation opportunity: Addressing the issue of cultural appropriation in mainstream media through art and pop culture.
- Collaboration Between Artists and Fashion Companies
- Disruptive innovation opportunity: Encouraging more collaborations between artists and fashion companies to create unique and culturally diverse products.
Who This Affects Most
- Art
- Disruptive innovation opportunity: Incorporating South Asian pop art into the mainstream art world to diversify artistic representations.
- Fashion
- Disruptive innovation opportunity: Introducing South Asian pop art-inspired apparel and accessories to cater to a growing market of culturally diverse consumers.
- Media and Entertainment
- Disruptive innovation opportunity: Promoting authentic representation and diversity in mainstream media and entertainment to combat cultural appropriation.
