Korean fried chicken restaurant Bonchon has revealed a limited-edition Korean culture-inspired apparel in celebration of AAPI Heritage Month. The apparel is made in collaboration with Korean American illustrator MIn Heo from San Francisco, which has one of the largest Asian communities in North America. Furthermore, all the proceeds from the shirts will be donated to Stop AAPI Hate.
The limited-edition shirts contain a unique design graphic on the front center of a blue tiger leaping among hibiscus flowers, which is the national flower of South Korea. The inspiration for the design graphic derives from significant symbols representing South Korean history and culture. In addition, the graphic is drawn in Min Heo's signature playful artistic style. Bonchon Vice President of Marketing Christina Coy said: "Bonchon in Korean means my hometown, my roots, and we wanted to celebrate AAPI month by honoring those roots and contributing to a cause that can have a positive impact on the AAPI community. Min Heo did a beautiful job creating a design that is true to Korean heritage, and we're eager to see our guests wearing the shirts and joining the fight against bias."
Image Credit: Bonchon
What's Driving This Trend
- Culture-inspired Apparel
- Incorporating cultural designs into apparel offers opportunities to celebrate diversity and promote awareness.
- Collaborative Partnerships
- Partnering with artists and designers can bring unique perspectives and add value to merchandise.
- Cause-related Merchandise
- Creating limited-edition merchandise with proceeds going to a cause can increase sales and contribute to a greater good.
Who This Affects Most
- Food and Beverage
- Creating merchandise related to cultural cuisine can offer opportunities for additional revenue streams while celebrating heritage.
- Fashion and Apparel
- Incorporating cultural designs into clothing can promote diversity and offer unique, eye-catching merchandise.
- Charity and Non-profit
- Collaborating with businesses to create cause-related merchandise can raise awareness and provide additional funding for important causes.
