With so many different brands and products available on shelves to choose from, retailers are constantly competing to draw in new buyers, and these bold branding examples are showcasing some of the vibrant and eye-catching designs and methods businesses are using.
Showcasing a brand's name and logo is simply not enough to capture a consumer's attention in this modern day and age. That's why marketers are thinking outside-the-box to create whimsical themes and humorous references that people will be able to easily associate with that particular product. From graffiti fragrance bottles to graphic dessert merchandizing, these bold branding examples are showcasing that retailers have to provide more than just a simple graphic in order to attract potential buyers.
Sure to stand out amongst the sea of other similar products, these boldly branded items will certainly have consumers stopping to take a closer look.
71 Bold Branding Examples
71
City-Shaped Produce Packaging
Made in BKLYN Herb Wrappers Assert the Contents' Local Origins
70
Supernatural Soft Drinks
The New 'Mystic' Coca-Cola Bottle is Out of this World
69
Vibrant Slice Branding
Strange Fruit Packaging Serves a Taste of Exotic with a Stimulating Look
68
Delightfully Patterned Detergents
Method Orla Kiely Packaging Charms One's Sense of Sight
67
Graphic Dessert Merchandizing
Bardot Ice Cream Branding Delivers Deliciously Designed Decadence
66
Vibrant Whiskey Bottles
The J & B Eccentric Colors Line Brings Crazy Fun to a Stuffy Drink
65
Sleekly Tapered Bottle Packaging
The New CYMK Hand-Blown Bottles from EQUA are Bright and Bold
64
Hue-Infused Branding
Josa Lightbulb Packaging Emits More Color Than Most
63
Upscale Corner Store Packaging
This 7-Eleven Fast Food Packaging Gets a Typographic Treatment
62
Heart-Covered Cans
Coca-Cola x PLAY Comme Des Garcons Present a Bold Redesign
61
Celeb-Branded Vegetables
Made in Brooklyn Produce Packaging Celebrates the Fertility of New York
60
Fresh Fruity Branding
Be O' Juice Packaging Presents a Pure Image of its Organic Ingredients
59
Pantone Chip Branding
The Toscatti Packaging is Categorized by Color for Customer Convenience
58
Psychedelic Dairy Branding
GOA Healthy Yogurt Packaging Has a Colorful Nutrient Content
57
Underrated Booze Branding
Bloody Good Wine is Marketed to Anti-Connoisseur Consumers
56
Stop-Sign-Inspired Boxes
Nowhere To Go Packaging Brings a Sweeping Glance to a Standstill
55
Vibrant Patterned Packaging
Helios and Uniform Creative Vivacious Packaging for Organic Food
54
Street Art Sauvignons
The Piece Wine Packaging Dresses Premium Drinks for a Youthful Demographic
53
Gilded Artisan Chocolate Packaging
Marou Creates Bean-to-Bar Products Wrapped in Handmade Paper
52
Cartoon Bottle Branding
The Shamil Ramazanov Coca-Cola Bottle Makes You Feel Like a Child Again
51
Punchy Paint Packaging
The Waldo Trommler Paint Branding Employs Bold Typography and Colors
50
Fruit Inspired Office Essentials
The Fruits Block by Ko. Machiyama is Refreshingly Clever
49
Technicolor Soda Branding
The Fizzy Lizzy Packaging is Carefree and Playful
48
Robust Brew Branding
Rhino Coffee Packaging Makes a Bold Appearance in the Morning Beverage Market
47
Crystallized Soda Bottles
Johnny Rocket Diet Coke Sparkles with Swarovski Jewels
46
Bold Design Brew Bottles
Porsteinn Beer Uses 10 Different Graphics for New Brand
45
Delectable Text-Wrapped Branding
Helado i Ice Cream Packaging Appeals to a Variety of Tastes
44
Kaleidoscopic Pop Cans
The Neumeister Glow Cans are Psychedelic Alcohol Holders
43
Personified Biscuit Boxes
BISC8ITO Cookie Packaging Features Adorable Cartoon Characters
42
Bold Eye-Catching Branding
B.Seen Eyecare Packaging Makes the Purpose of the Product Obvious
41
Lumber Lid Branding
Savannah Bee Honey Packaging Exudes the Beauty of Product and Production
40
Doodled Food Branding
Koel Fresh Packaging is Infused with a Playful Palate of Creativity
39
Scaly Chromatic Packaging
The 'Duo Bath Product Packaging by Nora Renaud is Vibrant
38
Day-Designated Desserts
Week Chocolate Packaging Colorfully Suggests Quotidian Flavors
37
Loud Beverage Branding
Leticia Saenz Tea Packaging Uses Text and Color to Express Powerful Flavor
36
Hybrid Bottled Beverages
Flav Water Packs Bold Flavor into Innovative Packaging
35
Pyramidal Chip Merchandizing
Kellogg's Lites Packaging Targets New Consumers
34
Vibrant Paddle Branding
STIGA Table Tennis Packaging Aims to Hit a Younger Generation
33
Self-Deprecating Booze Ads
The Hype Begins for the Budweiser Black Crown Superbowl Commercial
32
Bold Symbolic Branding
Apotek Hjartat Packaging Has Been Designed to Pop Off of the Shelf
31
Psychedelic Vino Branding
The La vinya del vuit Label Celebrates the Work of Eight Artisans
30
Romantic Water Bottles
The Bottlegreen Limited Edition Sparkling Presse Range
29
Delectably Decorated Branding
Dutch Boy Paint Packaging Provides Illustrated Interior Glimpses
28
Vibrant Kid-Centric Packaging
Little Duck Organics Use Dinky Toys as Inspiration for Branding
27
Candid Seafood Branding
The Fresh Fish Pack Concept Represents its Contents Honestly
26
Motivational Cleanser Containers
The 'Better Life' Packaging Gives Your Self-Esteem a Boost
25
Inflated Brand Identities
Pump Energy Drink Packaging is Given a Bold and Powerful Boost
24
Peppy Pastel Product Branding
Hemkop Supercharges Their Line With Vibrant Packaging
23
Fascinating Fairytale Packaging
Seryab Mineral Water for Kids Sparks Inpsiration & Imagination
22
Bold Text Vino Branding
Viet Huynh Uses Engaging Typography for His Redesign of JAQK Wine
21
Personified Pasta Packaging
Ravioli 'Uralskaya Metelitsa' by Brand-B is Deliciously Inviting
20
Palm Tree-Adorned Beverages
ABSOLUT MIAMI Honors the Hot City With This New Citrus Drink
19
Boldly Lettered Branding
GOOOD Sport Packaging Suggests Increasing Strength with Typography
18
Sports Equipment Kegs
The Moretti Ball was Designed to Appeal to Football and Beer Fans Alike
17
Vibrant Car Care Branding
Croftgate Packaging Flaunts a Bright Face Compared to Competing Products
16
Bold Floral Branding
Orla Kiely Toiletries Packaging Bears Her Beautiful Geranium Motif
15
Cheerful Candy Packaging
The American Folk Tale Collection for Dubble Bubble is Popping
14
Bacon-Branded Vino
Vi Novell Wine Packaging Commemorates the Seasonal Slaughter of the Pig
13
Trapezoidal Headset Branding
Chromatone Headphones Packaging is Sliced for a Sneak Peek Inside
12
Curious Confectionery Packaging
The Taste of Yellow Chocolate Bar is Consumer-Inspired & Vibrant
11
Loud Soup Branding
Ziggurat Brands Create Packaging for 'Big & Bold' that Does the Name Justice
10
Fresh Floral Branding
Dr. Jacobs Castile Soap Undergoes an All-Natural Pacakging Transformation
9
Blunt Automobile Fluid Branding
Dependable Engine Oil Packaging is Strictly Straight to the Point
8
Discerning Llama Packaging
Parker Williams Crafts Side-Splitting Branding for Tesco
7
Product Palette Branding
Ricenoir Sake Packaging Benefits from the Hue of the Drink for its Design
6
Red Rooster Packaging
The Adoboloco Bottle by Buzzsaw Studios Inc. is Bold and Hot
5
Buzz-Worthy Booster Branding
The Fly Energy Drink is Easily Recognizable for Thirsty Consumers
4
Graffiti Fragrance Branding
Calvin Klein One Shock Street Edition Bottles are Youthfully Artistic
3
Fruit-Infused Branding
The MOJO Yogurt Packaging is Deliciously Juicy and Inviting
2
Superhero Guzzling Glasses
The Wonder Woman Pint Glass Gives Your Beer Heroic Qualities
1
Crimson Bottle Facelifts
Lot 96 Rebrands with Sultry Red Labeling and a Sexy Shape
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Celebrity-Fronted High-Fashion Campaigns
Versace's 2024 Icons Campaign Embodies the Brand's Ethos
Brand-Honoring Staple Bold Footwear
Dr. Martens' 14XX Blends New and Retro Brand Themes
Freshly Rebranded Frozen Drinks
Slurpee's Bold New Identity and Mascot Speak to Gen Z
Water-Scarce Product Concepts
The Drop Store Envisions Products from a World with Less Water
Next-Gen Graphic Attire
Serenity Trends’ Graphic Clothing Offers a Futuristic Aesthetic
Minimalist QSR Packaging Designs
This Updated McDonald’s Japan Packaging Includes 70 Updates
Conceptual Craft Beer Bottles
Sour Glass Encourages Thoughtful Drinking Experiences
Food-Inspired Apparel Collections
Vandy The Pink Releases New Burger-Themed Apparel Collection
Luxe Fashion Flagship Stores
Hedi Slimane Design the Celine Miami Flagship Store
Healthy Breakfast Rebrands
Flourish Presents a New and Visually Bold Brand Identity
Co-Branded Beverage Boxes
Jarritos and Nike Created a "Shoe Box" with Four Vibrant Flavors
Modernized Coffee Product Branding
Nescafé Branding Has Been Overhauled for a Refreshed Profile
Employee Fragrance Campaigns
Lidl's Fragrance Campaign Features Local Talent with Celebrity Names
Playful Graphic Streetwear Collections
DIVINITIES and BoTT Return with a New Stylish Drop
Heated QSR Anniversary Campaigns
Burger King Brazil Celebrates Milestone with a New Campaign
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
Candid Furniture Campaigns
Life is Not an IKEA Catalog Shows a Different Side of Home Products
Stunningly Bold Mirror Designs
The Aesthetic of Hogai’s Mirrors is Eye-Catching
Interactive In-Store Ads
Visibubble Brings Mobile Messaging Capabilities to Store Shelves
Curious Whiskey Campaigns
Four Roses' Don't Mention It Campaign Targets Younger Whiskey Drinkers
Fake Ketchup Campaigns
This Heinz Campaign Exposes "Ketchup Fraud"
Color-Changing Beer Labels
Coors' Bottles Help to Prevent Freezer Tragedies
Modern Cannabis Branding Initiatives
Curaleaf is Re-Branding Its Select Cannabis Lifestyle Brand
Modern Coffee Packaging Designs
Copper Cow Coffee Recently Debuted a New Look for Its Coffees
Provocative AR Campaigns
NotCo's 'Not So Happy Animals' Presents Food Logos in a New Light
Cinematic Fashion Campaigns
Norse Projects Partners with Mikkel Karstad for Its New Campaign
AI-Created Burger Ads
Burger King Had ChatGPT Generate a Poster to Clap Back at a Competitor
Scent-Inspired Streetwear
The Fresh af Collection Shares Styles That Celebrate 25 Years of Febreze
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Refreshed Colorful Candy Brands
Elmwood Reinvents the New Skittles Branding Update
Whimsical Pop-Up Cognac Bars
Yinka Ilori Designed an Eye-Catching Pop-Up at Selfridges
Architecture-Inspired QSR Ads
This New McDonald’s Campaign Encourages Eating at Home
Incredibly Vibrant Homeware Collections
IKEA's Nytillverkad Captures One's Eye Immediately
Cookie Re-Branding Makeovers
BrandMe Gives Lotus Bakeries a New Visual Branding
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Salad-Dressing-Inspired Band Tees
Kraft Launches the Well Dressed Collection of Band Tees
Sporty Visual Fashion Campaigns
PUMA and NOAH Join Forces on a New Sporty Campaign Series
Luxury Department Store Takeovers
Burberry and Harrods Offer an Immersive Shopping Experience
Soda Logo Rebranding Campaigns
Pepsi's New Logo Goes Across the Globe with a Bright Light Show
Solution-Based Menswear
BRIC Boasts Elevated Essentials That are Fitted Perfectly
Mixed-Reality Cola Billboards
This 3D Coca-Cola Billboard Dispenses Real, Cold Drinks
Heiress-Created Homeware Collections
Walmart is Launching Paris Hilton's Be An Icon Collection
Food-Inspired Brand Imagery
Copyshow's work on a Brand Identity for Paella in Barcelona
Cartoon Underdog Soda Campaigns
Tractor Beverage Company Launches a Moving New Campaign
Recycled Beer Bottle Ads
Corona's Campaigns Encourage Consumers to Recycle Empty Packaging
Pastel-Hued Energy Drink Packaging
The Rockstar Energy Rebranding Has Enhanced Graphics and More
Artful Alkaline Waters
Bored & Thirsty Champions Self-Expression & Interactive Packaging
Collossal Crocodile Campaigns
The Lacoste 'Play Big' Campaign Features Artists and Athletes
Rebellious Coffee Brands
Rare Breed Coffee Experiments with Bold Flavor Combinations
Re-Imagined Furniture Identities
Herman Miller's 2024 Brand Refresh is Vibrant and Functional
Creative-Backed Footwear Campaigns
G.H. Bass Introduces Its Stepping Out Campaign
Lively Soda Rebrands
Fanta Confirms a New "Bold and Bright" Rebrand Backed by Coca-Cola Design
Elevated Private Food Ranges
Bettergoods is the First New Store Brand from Walmart in 20 Years
Bold Burger Lineups
Huddle House Has Begun Testing a Bold Burger Lineup and a New Sandwich Lineup
Rugged Legacy Beer Campaigns
Coors Banquet Reinvigorates Start Your Legacy Campaign
Food Truck Billboards
McDonald's Transformed Billboards into Digital Food Truck Displays
Grocery Store-Branded Apparel
ALDI Has Launched the 2023 ALDI Gear Collection of Clothes & Goods
Creative Constellation Water Bottles
The Evian x Coperni Bottle Invites People to "Look Closer"
Reinvigorated Cognac Campaigns
Larsen Cognac Challenges Traditional Images & Outdated Views
Minimalist Luxury Beauty Brands
Rabanne is Venturing into Beauty with Sleek, Simplified Essentials
Leisure Activity Grocery Stores
The FreshTake Concept Grocery Store Blends Experiences
Retro-Tinged Beer-Branded Apparel
Coors Joins Huckberry to Launch a Capsule of Apparel
AR Yogurt Packaging
Chobani's Interactive Yogurt Packaging Engages Snackers for Halloween
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Rebranded Spicy Chip Brands
Frito-Lay Announced it is Reviving Flamin' Hot as its Own Brand
Redesigned Organic Brand Packaging
Albertsons Unveiled a New Packaging Profile for O Organics
Refreshed Water Branding Identities
Flow Beverage Corp. Announces Its Evolved Bbrand Identity
Playful Baked Good Branding
Whaoo! Filled Crêpes Have Been Rebranded to Target Parents
Adorable Holiday Campaigns
Burberry's Holiday Campaign Spotlights Dogs and Ducklings
Meme-Inspired Sauces
Heinz's Limited-Edition Sauce Drops Revisit Fleeting Moments of Fame
Culturally Inspired Canned Cocktails
Phreshly Targets Consumers Who are Tired of Hard Seltzers
Culinary Brand Packaging Redesigns
Mousline Partnered with Marks Design on Vibrant New Packages
Next-Generation Soda Branding
The New Pepsi Logo Showcases a Bold Typeface and Elevated Aesthetics
Rebranded Offbeat Sodas
Dr Pepper's New Cans and New Campaign Embrace Weirdness
Refreshing Cannabis Brand Identities
RISE Dispensaries Taps Turner Duckworth and Brand Bureau
Stackable Bottled Cocktails
BLOC's Experimental Cocktails are Packaged in a Convenient Size
QSR Burger Chain Campaigns
Burger King Brazil Unveils the Whopper Island Rebranding
Playful Creativity-Focused Campaigns
Sharpie® Launches the World is Your Canvas Tour
Milan-Honoring Aperitif Packaging
The New Campari Bottle Draws Aesthetic Cues from the City
Ketchup Obsession Campaigns
'It Has to Be Heinz' Spotlights Fans' Intense Love of Heinz Products
Legacy Chocolate Brand Packaging
The Cadbury 200th Anniversary is Being Marked with Retro Branding
Reformulated Skincare Rebrands
Bath & Body Works Underwent a Large-scale Shift to Cleaner Products
Splashy Canned Water
Drink Weird Sets Itself Apart with Bold Branding & Convenient Cans
Innovative Plant-Based Food Brands
Black Sheep Foods Adds More Flavor to the Plant-Based Diet
Expansive Graphic-Detailed Streetwear
Drama Call Presents its New Collection for the Season
Shoppable Luxury Fashion Films
Tom Ford Allows Consumers to Seamlessly Shop Its Spring 2024 RTW
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
Minimal Affordable Sub-Labels
Target Presents its Own No-Frills Brand with Minimal Design
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Street Art-Style Gummy Packaging
These Jolly Rancher Gummies Packs Were Created with Local Artists
Squeezable Sauce Rebrandings
Kraft Sauce is Launching its Creamy Sauces Line to the Roster
Summertime Americana Chip Branding
The Pringles Fourth of July Branding is Patriotic
Rebranded Snack Packaging
Graze Debuts a New Brand Identity for Easier Identification on Shelves
Expansive Spicy Snack Rebrands
The Flamin' Hot Brand Branches Off to Perform Standalone
Beer-Branded Fashion Capsules
805 Beer Has Unveiled Its Latest Spring 2024 Fashion Capsule
Expressive Beer Packagings
'Buqui Bichi Brewery' Debuted a New Set of Packagings for its 5 Flavors
Personality-Inspired Drink Packaging
Tetra Pak's Smart Packaging Leads Fans to a Personality Test
Orange Wine Campaigns
Nomadica's Skin Contact Campaign Shows the Fun, Sexy Side of Wine
Revived Archival Logos
Burberry's New Campaign Features an Archive-Inspired Logo
Hyper-Local Gym Ads
GymBox's Made for London Life Ads Juxtapose City Living and Gym-Going
Vibrant Spanish Meat Packaging
Onmi Design Re-Imagined Purlom's Branding
Flame-Grilled Billboards
This Fiery Billboard Promotes the Flame Grilled Whopper-Flavored Doritos
Hilarious Fandom Cheese Campaigns
Beecher’s Handmade Cheese Launches First-Ever Paid Ad Campaign
Personalized Grocery Billboard Campaigns
Tesco Ireland Gets a New Live-Prompt Campaign
Confectionary Graffiti Murals
The Jolly Rancher Gummies with Vibrant Street Art Designs Debuted
Vibrantly Re-Designed Tea Packaging
Chay Tea Has Undergone a Geometric Packaging Rebrand
High-Quality Chocolatey Marshmallow Treats
Mallow & Marsh Products Boast a Permissible Profile
Collaboration Football Beer Branding
The Carling Emirates FA Cup Can is Limited-Edition
Casual Pizzeria Marketing
UK Pizza Chain PizzaExpress Undergoes Design Update
Australian Beer Revamps
New South Wales' Tooheys Unveils its First Branding Update in Eight Years
Sustainable Dairy-Branded Apparel
Organic Valley Releases a Collection of Sustainable Apparel
Revamped Cotton Swab Branding
Q-tips Packaging Has Been Updated for the Brand's 100th Anniversary
Revamped Juice Overhauls
Ocean Spray Announces a Brand Overhaul with Modern Influences
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Creature-Themed Graphic T-Shirts
Mr Jones Watches Debuts its First Line of Unisex T-Shirts
Colorful Cannabis Brand Expansions
Jetty Extracts Makes the Move East as Cannabis Market Opens Up
Eye-Catching Fruit Cups
This Dole Sunshine Company Packaging Highlights Bright Colors
Deserted Island Billboards
Silk & Spice Set Up a Billboard for Fans to Go and Find
Bacon Holiday Ads
Oscar Mayer Partners with Mint Mobile for 'A Side of Bacon' Holiday Campaign
Pink Sushi Boxes
Dept. Sushi Serves Up Sushi in Chic, Vibrant Boxes
Plant-Based QSR Campaigns
Burger King's Confusing Times Campaign is Made with DAVID Madrid
Wisdom-Focused Skincare Packaging
Wise Personal Grooming Believes Wisdom Comes with Aging
Provocative Caviar Brands
For National Caviar Day, the Caviar Category is Being Boldly Reinvented
Affordable Clean-Label Groceries
Know & Love Offers Cost-Conscious, Clean Foods and Beverages
Artfully Designed Boxed Wines
Wedge Designs a Box Packaging for Wine Brand Ami Ami
Repositioned Deli Meat Brands
The Hormel Natural Choice Brand Debuted a Refreshed Image
Cheeky Splitting-the-Bill Campaigns
Stella Artois Launches the Vamos Marcar Campaign
Energetic Filtered Water Campaigns
Brita's Taste Over Everything Campaign is Youthful & Optimistic
Mental Health Branding Initiatives
L.L.Bean Digitally Detoxed for Mental Health Awareness Month
Nautical-Themed Streetwear Campaigns
KENZO Presents its New SS23 Collection in a Bright Campaign
Slogan-Detailed Graphic Tee Capsules
Soho Yacht Club Suggests to Do Something Nice Today
Quirky Natural Wine Bottles
Thorn & Burrow Wines' Labels are as Unique as the Wine
Grocery Store Ad Spots
Morrisons, the UK Supermarket Chain, Celebrates Its Low Pricing in This Ad
Quirkily Branded Beers
Eastern Brewing's 'Brand New Lager' is a Self-Explanatory Beverage
Hot Sauce Branding Campaigns
Taco Bell is Letting Consumers Vote for Hot Sauce Sayings
Vibrant Non-Alcoholic Wine Labels
Kally Wines Boast New Labels for Its Non-alcoholic Beverages
Branding Trivia Games
Decode the Identity is a Playful Homage to Iconic Brands
Autumnal Private Label Products
These SEG Seasonal Own Brands Products are Limited-Edition
Business Slogan Generators
The Slogan Generator Will Create a Catchy Slogan for Any Business
Mediterranean Food Rebrands
Cypressa Undergoes a Vibrant Rebrand to Reflect its Heritage