STIGA Table Tennis Packaging Aims to Hit a Younger Generation

 - Mar 1, 2013
References: stigatabletennis & lovelypackage
A great way to infuse the image of a product with freshness is to introduce vivid color. STIGA Table Tennis packaging exercises this strategy through the accenting and displaying of the equipment's own bright shades as a means to attract a younger crowd of potential ping-pong players.

The table tennis bats feature rubber padding in a stimulating spectrum that includes canary yellow, deep teal, lime green and fuchsia. The in-house design team at STIGA Sports opted to show off the vibrant qualities of the paddles, leading them to choose plastic casings with transparent portions.

Sections of the colorful surfaces can be seen beneath the translucent upper halves of the box. This part of STIGA Table Tennis packaging was frosted in order to emphasize the black text spelling out the name of the Pure Color Advance product.