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Graphic Dessert Merchandizing

Bardot Ice Cream Branding Delivers Deliciously Designed Decadence

— June 21, 2012 — Marketing
Desserts do a pretty fine job of selling themselves, but of course, the power of packaging can make them truly irresistible. Bardot Ice Cream branding demonstrates a compelling case.

What's particularly appealing about the visual identity work by Landor Associates is that they have managed to apply the packaging directly to the products. Once unwrapped, these ice cream bars continue to show off their iconic character with bold lip-shaped patterns printed straight onto the hard shells of the scrumptious sweets.

Several striking motifs in white, red and black bring vibrant life to the look of the Advanced Ice Cream Technologies treats. A line of stationery, print advertisements, graphic T-shirts and the delicious design of the storefronts keeps with the consistent use of this luscious sideways symbol that creates a visual and flavorful seduction.
Trend Themes
1. Bold Packaging - Exploring the use of packaging as a visual expression to enhance product appeal and create a unique brand experience.
2. Printed Patterns - Incorporating printed patterns directly onto product surfaces to create distinctive and eye-catching visuals.
3. Consistent Branding - Maintaining a cohesive visual identity across various touchpoints to strengthen brand recognition and create a seamless customer experience.
Industry Implications
1. Food Packaging - Opportunity to innovate in the food packaging industry by using bold and visually striking designs to differentiate products.
2. Branding and Design - Disruptive innovation potential in the branding and design industry by exploring unconventional ways to incorporate patterns and visuals into product packaging and marketing materials.
3. Retail and Hospitality - Opportunities for disruption in the retail and hospitality industry by creating immersive and visually appealing brand experiences through consistent and impactful branding across all touchpoints.
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