Ideas
Explore the world's #1 largest database of ideas and innovations, with 471,127 inspiring examples.
Trend Reports
Discover why 1,267 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 312,955 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,267 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 312,955 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,212 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 471,127 cutting edge ideas.

Crimson Bottle Facelifts

Lot 96 Rebrands with Sultry Red Labeling and a Sexy Shape

— August 26, 2011 — Lifestyle
If a woman throws on a new sexy red dress, males and females are sure to take notice, and that's exactly the concept Lot 96 has adopted in the rebranding of their wine bottles. Featuring crimson labels and a new sleek bottle shape, the new Lot 96 bottles are sure to make all the other wine bottles surround this stunner super jealous.

The classy rebranding of Lot 96 products was done by Voicebox Creative. They wanted to reflect the bold history of the company with equally vibrant visual aesthetics for the bottles' physical design.

Implications - Consumers frequently buy products based on its packaging because they feel an item's branding is representative of how much care and effort is put into the product's overall quality. Corporations looking to gain a competitive edge over their peers may consider focusing their efforts on creating attractive product packaging.
Trend Themes
1. Sultry Design - Opportunity for designers to create visually appealing packaging that reflects the bold history and vibrant aesthetics of a product.
2. Packaging Influence - Corporations can leverage attractive product packaging as a strategy to gain a competitive edge and enhance perceived quality.
3. Branding Impact - Consumers' preference for well-designed packaging presents opportunities for companies to rebrand and refresh their product image.
Industry Implications
1. Graphic Design - Graphic designers have the chance to create visually stunning packaging that captures consumers' attention and enhances brand perception.
2. Consumer Goods - Companies in the consumer goods industry can differentiate themselves by investing in attractive packaging designs that resonate with customers.
3. Marketing and Advertising - Marketing and advertising professionals can assist companies in leveraging packaging design as a strategic tool for brand positioning and market differentiation.
0.6
Score
Popularity
Activity
Freshness