A line of seven different chocolate bars is able to be marketed in such a way that encourages bulk buying. Week Chocolate packaging has been branded with a different day of the week on each flavor and brightened up with a vivid color that corresponds to each.
This strategy suggests that the consumer might like to purchase seven treats all at once, perhaps to give them as a gift or to share with the family each night after dinner. White Coffee, Spicy Watermelon, Vanilla Orange, Double Milk and Extra Mint correspond specifically to Monday, Tuesday or Wednesday and offer to sweeten up your usual routine. Giovanni Aiello's Week Chocolate packaging is simple but bold and effective, making your combined cocoa and sugar addiction feel like an everyday excuse to indulge.
More Stats +/-
Deco Diamond Branding
Doodled Dessert Branding
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.