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Boldly Lettered Branding

GOOOD Sport Packaging Suggests Increasing Strength with Typography

— January 21, 2013 — Lifestyle
The highly contrasting crisp white and jet black of GOOOD Sport packaging give the product a distinctively bold look. The word "bold" is quite appropriate since the characters that spell out its name actually increase in thickness and visual weight.

Beginning on one side of the round-edged cubic containers is a fairly thin G. With a height that stretches from nearly the top to the bottom of the tub, the letter becomes a prominent feature. Following it is a series of five O's and then a D, each keeping consistent with respect to the vertical dimension but getting stouter and seemingly darker as the text wraps completely around GOOOD Sport packaging. Part of Marat Kharisov's concept is to signify the strength of the athletes' supplements inside based on the density of the characters.
Trend Themes
1. Typography-driven Packaging - Using lettering and typography in packaging design to create bold and visually striking branding.
2. Increasing Visual Weight - Creating visual impact by gradually increasing the thickness and boldness of characters in branding and design.
3. Symbolizing Strength - Using typography to represent the strength and effectiveness of products in various industries.
Industry Implications
1. Sports Supplements - Opportunity to use typography-driven packaging design to differentiate and enhance branding for sports supplements.
2. Cosmetics - Disruptive innovation in packaging design for cosmetics, using increasing visual weight to convey product efficacy.
3. Health and Wellness - Using typography to symbolize the strength and potency of health and wellness products, enhancing consumer perception and trust.
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