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Curious Confectionery Packaging

The Taste of Yellow Chocolate Bar is Consumer-Inspired & Vibrant

— December 2, 2011 — Lifestyle
The design team at the studio 'Strategy' had the unique opportunity to create the packaging design for The Taste of Yellow Chocolate. The name does not deceive you; the bar of chocolate is actually canary yellow. This edible oddity was created by Josh Winger who rose to the challenge posed by Yellow (New Zealand's Yellow Pages). The company challenged its users to create the world's first yellow-tasting chocolate bar using only companies listed in Yellow.

The packaging for this unique bar plays on the whimsy of the candy it houses. Drawing inspiration from the wild stylings of the Yellow Submarine, the vibrantly illustrated packaging highlights items that are naturally yellow, such as lemons and bananas. With psychedelic aesthetics adorning the wrapper, the Taste of Yellow Chocolate Bar is very hard to miss.

Looking like it belongs in a world where cellophane flowers thrive and grow under marmalade skies, the Taste of Yellow Chocolate bar is one fantastical creation.
Trend Themes
1. Vibrant Packaging Design - Opportunity for brands to create eye-catching and playful packaging designs that stand out on the shelf.
2. Consumer-inspired Products - Potential for brands to involve consumers in product creation, offering unique and unconventional options based on user-generated ideas.
3. Unconventional Flavor Experiences - Emerging trend of creating unexpected and unusual flavor combinations to intrigue and surprise consumers.
Industry Implications
1. Food and Beverage - Brands can explore innovative packaging designs and consumer-inspired product concepts to enhance the overall consumer experience.
2. Confectionery - Opportunity for confectionery brands to experiment with unconventional flavors and vibrant packaging designs to attract new customers.
3. Design and Creative Agencies - Rise in demand for creative agencies to develop visually striking packaging designs that reflect the unique qualities of products.
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