Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Hemkop Supercharges Their Line With Vibrant Packaging

 - Nov 15, 2011
References: & lovelypackage
There's nothing more refreshing when walking down a food aisle than encountering vibrantly colored packaging like these Hemkop products. Whether you're looking to buy popcorn, trail mix or t-shirts, the peppy pastel boxes of Hemkop's goods, coupled with their affordable prices, will no doubt entice you to choose their wares over the commodities of their competitors.

Having energetic and eye-catching packaging is of course no accident. The Hemkop branding initiative is the work of design company Kostym, who implemented this inventive way to attract customers across a variety of goods. What this inherently does is make consumers identify a product's brand before they can even discern what the product itself actually is. Knowing there are many Hemkop loyalists, this will no doubt inspire people in grocery stores to spend more.