There's nothing more refreshing when walking down a food aisle than encountering vibrantly colored packaging like these Hemkop products. Whether you're looking to buy popcorn, trail mix or t-shirts, the peppy pastel boxes of Hemkop's goods, coupled with their affordable prices, will no doubt entice you to choose their wares over the commodities of their competitors.
Having energetic and eye-catching packaging is of course no accident. The Hemkop branding initiative is the work of design company Kostym, who implemented this inventive way to attract customers across a variety of goods. What this inherently does is make consumers identify a product's brand before they can even discern what the product itself actually is. Knowing there are many Hemkop loyalists, this will no doubt inspire people in grocery stores to spend more.