What is the trend of abstract packaging design?

The shift to a more abstract sachet design presents an opportunity to capture the attention of trendy consumers.

What is the trend of bold and colorful graphics?

Using bold and colorful graphics on packaging can create a visually compelling product presentation that stands out on store shelves.

What is the trend of geometric patterns?

Incorporating geometric patterns into packaging design can create a modern and visually appealing aesthetic that appeals to consumers.

What are the implications for the food packaging industry?

The food packaging industry can benefit from adopting abstract, bold, and geometric design elements to attract consumers.

What are the implications for the consumer goods industry?

Consumer goods companies can explore the use of abstract, bold, and colorful packaging to differentiate their products in the market.

What are the implications for the graphic design industry?

The graphic design industry has an opportunity to provide innovative and eye-catching packaging solutions for brands looking to modernize their visuals.

Pyramidal Chip Merchandizing : Kellogg-s Lites Packaging

Pyramidal Chip Merchandizing

Vibrant Better-For-You Snack Packaging Image 1

Better-For-You Snack Packaging Redesigns Image 1

Vibrant Organic Product Branding Image 1

Kellogg's Lites Packaging Targets New Consumers

Amelia Roblin — July 29, 2011 — Lifestyle

References: behance.net & thedieline

Share on Facebook Share on Twitter Share on LinkedIn Share on Pinterest

Like many of its competing brands, this one has dressed its granola bar and cereal boxes with large logos accompanied by a photo of the food prepared, but Kellogg's Lites packaging takes a step in a different direction with a new graphic design aesthetic. Nowhere on these bags can one find a picture of the product, and rather a bold, colorful and geometric pattern has been featured, perhaps to suggest the shape of the chips within.

The Sea Salt flavor has been given a cool blue scheme, while the Thai Chilli is a hot red and pink. This shift to a more abstract sachet is the work of Shierly Dewi, who has given Kellogg's Lites packaging a contemporary makeover fit to feed the trendy consumer.

Trend Themes

Abstract Packaging Design — The shift to a more abstract sachet design presents an opportunity to capture the attention of trendy consumers.
Bold and Colorful Graphics — Using bold and colorful graphics on packaging can create a visually compelling product presentation that stands out on store shelves.
Geometric Patterns — Incorporating geometric patterns into packaging design can create a modern and visually appealing aesthetic that appeals to consumers.

Industry Implications

Food Packaging — The food packaging industry can benefit from adopting abstract, bold, and geometric design elements to attract consumers.
Consumer Goods — Consumer goods companies can explore the use of abstract, bold, and colorful packaging to differentiate their products in the market.
Graphic Design — The graphic design industry has an opportunity to provide innovative and eye-catching packaging solutions for brands looking to modernize their visuals.

3.1

Score

Popularity

Activity

Freshness