While wall paint is the sort of product you purchase at the hardware store, it should not necessarily have a bland brand identity that reflects its plainly labeled companions on the shelf. Dutch Boy Paint packaging asserts itself as a line of items that fosters creativity, treated to an appealing pictorial image that absolutely pops.
Neha Hattangdi wished to infuse an animated narrative back into a product that has been much loved since the beginning of the 20th century. The iconic little Dutch boy mascot is kept to maintain the character of the company but he is translated into a silhouette to delineate the inside of the letter D logo. Each paint can is coated in the vibrant color of the pigment inside and Dutch Boy Paint packaging playfully incorporates whimsical vignettes that furnish bright kitchens, bedrooms and other domestic spaces.