Scientific Self-Care

An expanding men's cosmetics market uses unintimidating branding

Implications - In an effort to remain accessible to male consumers unfamiliar with the concept of a beauty regimen, cosmetics companies are using discreet, ultra-modern branding as a means to appearing more approachable. By using imagery that lends itself to scientific or clinical precision, male beauty products are being positioned as natural extensions of hygiene rather than being excessive or effeminate. This is one small step in the widening of skincare as a necessity; a movement forwarded by the blogosphere.
SCORE: 5
Warm Top 5 Examples: 44,130 Total Clicks Feb 14 - May 15
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Consumer Insight Topics: FashionMarketingCosmeticsBranding
Androgynous Molecular Branding - This Unisex Branding Identity is Fresh and Eccentric
SCORE: 5.8
V. Hot 18,260 Clicks Pub: May 4, 14
Androgynous Molecular Branding
This Unisex Branding Identity is Fresh and Eccentric
Playing on the idea of androgyny, this unisex branding identity for cosmetic brand Yümi breaks from tradition and experiments with stereotypical colors and packaging ideas to prove masculine and... [More]
Unisex Bath Products - Purearth Boasts Minimalist Branding that Will Appeal to All Genders
SCORE: 5.7
Warm 8,196 Clicks Pub: Apr 24, 15
Unisex Bath Products
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Dapper Organic Grooming Products - Brooklyn Soap Company's Grooming Products for Men are Suave
SCORE: 3.5
Warm 7,188 Clicks Pub: Feb 3, 14
Dapper Organic Grooming Products
Brooklyn Soap Company's Grooming Products for Men are Suave
Get your man on with these new grooming products for men by the Brooklyn Soap Company. This new manly cosmetic products line will remind men that they’re made of ‘power.’ Using... [More]
Minimalist Skincare Kits - This Useful Father’s Day Gift is Hip and Sleek
SCORE: 4.3
Warm 7,588 Clicks Pub: May 30, 14
Minimalist Skincare Kits
This Useful Father’s Day Gift is Hip and Sleek
Help your dad start taking care of his skin—never late than never—and treat him to this beautifully branded new skincare collection for a useful Father’s Day gift.  Hopefully your dad... [More]
Masculine Cosmetics Branding - This Men's Skincare Line Boasts a Refined Brand Image
SCORE: 3.9
Mild 2,898 Clicks Pub: May 8, 15
Masculine Cosmetics Branding
This Men's Skincare Line Boasts a Refined Brand Image
A01 Homme Clear is a recently launched, Taiwan-based men’s skincare brand that boasts a sleek range of one-piece packaging. The goal of the packaging design, created by agency Goodeed Design,... [More]