Trend cluster
Category

Eco
Excursion

Consumers turn to functional, eco-friendly travel products.

Airline Surplus SacksFire Hose Toiletry BagsRecycled Toothbrush HandlesLuxurious Industrial Waste LuggageFoldable Electric Scooters

Trend

What is the Eco Excursion trend?

Eco Excursion: Consumers are adopting a responsible approach to travel through eco-friendly products. This speaks to a rise in eco-consciousness that creates a need for convergence between everyday priorities, such as convenience, with environmental concerns. Ultimately, consumers are seeking green products, but within the parameters of conventional daily consumerism.

Trend themes

Themes within the Eco Excursion trend

Three behaviours holding the trend together
01

Eco-Friendly Products

Consumers are prioritizing eco-consciousness when it comes to travel through eco-friendly products.

02

Upcycling

Companies are transforming industrial waste and outdated materials into functional, stylish products.

03

Recycling

Businesses are incorporating recycled materials into their products, providing consumers with sustainable options.

Industry implications

What the Eco Excursion trend means for industry

Where the trend changes the playbook
For

Fashion and Accessories

The fashion industry can incorporate upcycled materials and make sustainable products.

For

Personal Care

The personal care industry can create eco-friendly toiletry bags made from fire-resistant recycled materials.

For

Travel and Tourism

The travel and tourism industries can invest in eco-friendly products to meet the demands of eco-conscious consumers and minimize their impact on the environment.

Workshop question

How could your business align with sustainable tactics in a way that connects with consumer values?

Trend signals

Trend signals for Eco Excursion

Trend score 4.9 out of 10, from popularity 73%, activity 65%, freshness 8%.

Popularity73%
Activity65%
Freshness8%
Audience
70%Men
30%Women
  • Gen Alpha (not a primary audience)
  • Gen Z
  • Millennial
  • Gen X
  • Boomer
Market
North America
Europe
South America