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Branded Cognition

Multisensory experiences create emotional connections with consumers

Implications - Branded multisensory experiences covertly engage consumers on an emotional level, strengthening pre-existing ties to the brand and boosting subconscious accessibility. In playing up subtle yet recognizable stimuli, brands can reach consumers in an intimate, emotional way that is sure to resonate as a more positive and memorable relationship.
Workshop Question - How can you leverage fully immersive, multisensory experiences in the customer-brand relationship?
Trend Themes
1. Multisensory Branding - Brands create strong emotional connections with consumers by featuring multisensory experiences.
2. Scent-based Marketing - Brands enhance their customer's experiences by incorporating scents into their products and services.
3. Curated Soundtracks - Businesses create immersive experiences by curating soundtracks that complement their products.
Industry Implications
1. Hospitality - The hospitality industry can create unique experiences by incorporating multisensory elements in their offerings.
2. Retail - Retailers can create more memorable shopping experiences by incorporating scent-based marketing tactics.
3. Art and Auctions - Auctions and art galleries can attract a younger, hipper audience by curating soundtracks that appeal to a new generation of art enthusiasts.
4.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 62 Examples:
428,709 Total Clicks
Date Range:
Sep 14 — May 15

Featured Examples

Multisensory Automotive Lounges
Multisensory Automotive Lounges
The Sound of Porsche Pop-Up is Like a Modern Record Store
‘The Sound of Porsche’ is a pop-up shop that opened in New York’s Meatpacking District, serving as a place where anyone could come in and experience the brand like never before.... MORE
Fragrant Experiential Pop-Ups
Fragrant Experiential Pop-Ups
Glade's Pop-Up Boutique is Branded as One That 'Sells Feelings'
Since our sense of smell is deeply tied to our emotions and memory, Glade developed a unique pop-up boutique and introduced it as “the first store to sell feelings.” The experiential... MORE
Music-Pairing Bubbly Apps
Music-Pairing Bubbly Apps
The Krug Champagne App Uses Science to Appeal to the Senses
The Krug Champagne App is a sensory-driven experience that blends sound and music. Developed by Oxford University neuroscientists, the app elaborates on their research exploring the interactions... MORE
Scent-Driven Mall Activations
Scent-Driven Mall Activations
This Air Wick Life Scents Pop-Up is a Full-On Sensory Experience
The Air Wick Life Scents Pop-Up is an upcoming experiential marketing campaign to be held by the brand at the Mall of America in Bloomington, Minnesota. The event, to be held at the largest mall in... MORE
Fragrant Travel Globes
Fragrant Travel Globes
Heathrow Airport Sends You on a Trip of Smells Around the World
When it comes to marketing, our senses of sight, touch and taste are commonly included, but out sense of smell is often left out—but with this interactive globe, Heathrow Airport is giving... MORE
Rapper-Curated Event Soundtracks
Rapper-Curated Event Soundtracks
The Drake for Sotheby's Soundtrack is Sure to Be a Hit
In an interesting marketing attempt by Sotheby’s, the famed auction house has tapped Drake to curate a soundtrack for an upcoming auction showcasing the works of contemporary American black... MORE
play_circle_filled Multi-Sensory Dining Experiences
Multi-Sensory Dining Experiences
Dining at the Hi-Tech Sublimotion Restaurant Costs a Hefty $2,000
Sublimotion is a hi-tech, multi-sensory and luxury dining experience that’s coming to Ibiza’s Hard Rock Hotel in May. The experience is a unique one that will definitely pique the... MORE

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