Branded Cognition

Multisensory experiences create emotional connections with consumers

Implications - Branded multisensory experiences covertly engage consumers on an emotional level, strengthening pre-existing ties to the brand and boosting subconscious accessibility. In playing up subtle yet recognizable stimuli, brands can reach consumers in an intimate, emotional way that is sure to resonate as a more positive and memorable relationship.
SCORE: 5.5
Warm Top 6 Examples: 34,672 Total Clicks Sep 14 - May 15
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Activity
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DEMOGRAPHICS
Multisensory Automotive Lounges - The Sound of Porsche Pop-Up is Like a Modern Record Store
SCORE: 7.3
V. Hot 16,847 Clicks Pub: Sep 30, 14
Multisensory Automotive Lounges
The Sound of Porsche Pop-Up is Like a Modern Record Store
‘The Sound of Porsche’ is a pop-up shop that opened in New York’s Meatpacking District, serving as a place where anyone could come in and experience the brand like never before.... [More]
Fragrant Experiential Pop-Ups - Glade's Pop-Up Boutique is Branded as One That 'Sells Feelings'
SCORE: 5.7
Warm 5,605 Clicks Pub: Jan 7, 15
Fragrant Experiential Pop-Ups
Glade's Pop-Up Boutique is Branded as One That 'Sells Feelings'
Since our sense of smell is deeply tied to our emotions and memory, Glade developed a unique pop-up boutique and introduced it as “the first store to sell feelings.” The experiential... [More]
Music-Pairing Bubbly Apps - The Krug Champagne App Uses Science to Appeal to the Senses
SCORE: 5.6
Warm 3,890 Clicks Pub: Apr 7, 15
Music-Pairing Bubbly Apps
The Krug Champagne App Uses Science to Appeal to the Senses
The Krug Champagne App is a sensory-driven experience that blends sound and music. Developed by Oxford University neuroscientists, the app elaborates on their research exploring the interactions... [More]
Scent-Driven Mall Activations - This Air Wick Life Scents Pop-Up is a Full-On Sensory Experience
SCORE: 5
Mild 4,048 Clicks Pub: Mar 26, 15
Scent-Driven Mall Activations
This Air Wick Life Scents Pop-Up is a Full-On Sensory Experience
The Air Wick Life Scents Pop-Up is an upcoming experiential marketing campaign to be held by the brand at the Mall of America in Bloomington, Minnesota. The event, to be held at the largest mall in... [More]
Fragrant Travel Globes - Heathrow Airport Sends You on a Trip of Smells Around the World
SCORE: 5
Mild 2,913 Clicks Pub: Nov 10, 14
Fragrant Travel Globes
Heathrow Airport Sends You on a Trip of Smells Around the World
When it comes to marketing, our senses of sight, touch and taste are commonly included, but out sense of smell is often left out—but with this interactive globe, Heathrow Airport is giving... [More]
Rapper-Curated Event Soundtracks - The Drake for Sotheby's Soundtrack is Sure to Be a Hit
SCORE: 3.4
Mild 1,369 Clicks Pub: Mar 24, 15
Rapper-Curated Event Soundtracks
The Drake for Sotheby's Soundtrack is Sure to Be a Hit
In an interesting marketing attempt by Sotheby’s, the famed auction house has tapped Drake to curate a soundtrack for an upcoming auction showcasing the works of contemporary American black... [More]