Charitable Enrollment

Consumers enroll in services for the sake of social good

Implications - As consumers become more socially aware, they are more likely to search for ways to contribute to making the world a better place. Rather than seeking personal rewards, many consumers are being motivated by charitable intentions when it comes to enrolling for memberships and services, revealing a desire to achieve personal fulfillment through social good.
SCORE: 4.3
Mild Top 6 Examples: 6,761 Total Clicks Oct 14 - May 15
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DEMOGRAPHICS
Consumer Insight Topics: BusinessSocial GoodEducationActivism
Social Betterment Groups - Ivy Club Members Take Pride in Being Leaders in Thought & Innovation
SCORE: 6.4
Warm 2,280 Clicks Pub: Mar 18, 15
Social Betterment Groups
Ivy Club Members Take Pride in Being Leaders in Thought & Innovation
Founded on collaboration, camaraderie and inspiration, the Ivy Clubs is a social organization aimed at building a better world. The membership-only club puts a focus on social, intellectual and... [More]
Volunteer-Rewarding Packages - The Ritz-Carlton Do Good, Feel Good Package Offered a Luxury Upgrade
SCORE: 5.7
Warm 2,080 Clicks Pub: Oct 10, 14
Volunteer-Rewarding Packages
The Ritz-Carlton Do Good, Feel Good Package Offered a Luxury Upgrade
In an effort to reward those who volunteered and gave back to the community, the Ritz-Carlton offered a luxury upgrade to do-gooders. The Washington hotel honored guests who were involved with... [More]
Hunger-Fighting Apps - Hunger Crunch's Charity Game Staves Off Fictive & Real World Hunger
SCORE: 5
Mild 1,199 Clicks Pub: Jan 7, 15
Hunger-Fighting Apps
Hunger Crunch's Charity Game Staves Off Fictive & Real World Hunger
Hunger Crunch is a charity game that takes the form of a game that can be played either online or through an app. As well as providing you with a source of entertainment, the game also serves a much... [More]
Local Membership Cards - Goloco Connects People to Local Businesses and the Community
SCORE: 3.3
Mild 687 Clicks Pub: May 11, 15
Local Membership Cards
Goloco Connects People to Local Businesses and the Community
Goloco is a membership card of a different kind—one that means every purchase is used to support small businesses and charities in the Saskatoon area. The membership card was developed by... [More]
Touring Voluntourism Open Houses - The Me to We Trips Tour Keeps We Day Participants Involved
SCORE: 2.3
Untested 272 Clicks Pub: May 8, 15
Touring Voluntourism Open Houses
The Me to We Trips Tour Keeps We Day Participants Involved
For engaged young people who attended a We Day and want to stay connected with the organization behind the movement, there is the Me to We Trips Tour. Free the Children’s signature youth... [More]
Discounted Outdoors Memberships - This Tread Lightly! Membership Includes Bass Pro Shops Discounts
SCORE: 2.3
Untested 243 Clicks Pub: May 11, 15
Discounted Outdoors Memberships
This Tread Lightly! Membership Includes Bass Pro Shops Discounts
Tread Lightly!, a national non-profit organization devoted towards empowering people to enjoy the outdoors responsibly, has launched a new program to boost its membership ranks. As part of a... [More]