Charitable Enrollment

Consumers enroll in services for the sake of social good

Implications - As consumers become more socially aware, they are more likely to search for ways to contribute to making the world a better place. Rather than seeking personal rewards, many consumers are being motivated by charitable intentions when it comes to enrolling for memberships and services, revealing a desire to achieve personal fulfillment through social good.
SCORE: 5.9
This Year and Mild Top 6 Examples: 8,067 Total Clicks Oct 14 - Aug 16
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Consumer Insight Topics: BusinessRetail
Social Betterment Groups - Ivy Club Members Take Pride in Being Leaders in Thought & Innovation
SCORE: 6.2
Warm 2,364 Clicks Pub: Mar 18, 15
Social Betterment Groups
Ivy Club Members Take Pride in Being Leaders in Thought & Innovation
Founded on collaboration, camaraderie and inspiration, the Ivy Clubs is a social organization aimed at building a better world. The membership-only club puts a focus on social, intellectual and... [More]
Volunteer-Rewarding Packages - The Ritz-Carlton Do Good, Feel Good Package Offered a Luxury Upgrade
SCORE: 5.5
Warm 2,109 Clicks Pub: Oct 10, 14
Volunteer-Rewarding Packages
The Ritz-Carlton Do Good, Feel Good Package Offered a Luxury Upgrade
In an effort to reward those who volunteered and gave back to the community, the Ritz-Carlton offered a luxury upgrade to do-gooders. The Washington hotel honored guests who were involved with... [More]
Philanthropic Startup Movements - The Corporate Social Responsibility Initiative Lets Companies Help
SCORE: 5.4
Mild 1,298 Clicks Pub: Apr 6, 15
Philanthropic Startup Movements
The Corporate Social Responsibility Initiative Lets Companies Help
This Bay area-based philanthropy movement and corporate social responsibility initiative helps new ventures give back to local non-profit organizations and nearby causes. Startups Give Back works... [More]
Hunger-Fighting Apps - Hunger Crunch's Charity Game Staves Off Fictive & Real World Hunger
SCORE: 4.8
Mild 1,229 Clicks Pub: Jan 7, 15
Hunger-Fighting Apps
Hunger Crunch's Charity Game Staves Off Fictive & Real World Hunger
Hunger Crunch is a charity game that takes the form of a game that can be played either online or through an app. As well as providing you with a source of entertainment, the game also serves a much... [More]
Coffee Shop Adoption Initiatives - The Kitsap Humane Society is Taking Adoptable Dogs to Starbucks
SCORE: 4.2
This Year and Mild 349 Clicks Pub: Aug 19, 16
Coffee Shop Adoption Initiatives
The Kitsap Humane Society is Taking Adoptable Dogs to Starbucks
The Kitsap Humane Society in Silverdale, Washington, recently launched a unique initiative to increase adoption rates. Instead of waiting for prospective owners to come and visit the shelter, the... [More]
Local Membership Cards - Goloco Connects People to Local Businesses and the Community
SCORE: 3
Mild 718 Clicks Pub: May 11, 15
Local Membership Cards
Goloco Connects People to Local Businesses and the Community
Goloco is a membership card of a different kind—one that means every purchase is used to support small businesses and charities in the Saskatoon area. The membership card was developed by... [More]
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