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Branded Challenge

Brands use the mobile interface as a platform to challenge consumers

Implications - In an attempt to improve consumer-brand relationships and heighten overall engagement, brands have developed apps that pose specific challenges to users. This type of branded activity reveals that consumers not only enjoy engaging and completing tasks, they also like being rewarded for their efforts.
Workshop Question - In what ways could your brand incorporate competitive elements into your consumer experience?
Trend Themes
1. Gamification - Apps that use gamification to incentivize exercise or completion of tasks could be used in various industries to encourage user engagement and loyalty.
2. Trivia and Quiz Marketing - Trivial mobile apps can be used as a marketing hook to promote brand awareness and incentivize consumers.
3. Urban Digital Scavenger Hunt - Digital scavenger hunts could be used to create buzz around a brand or event in a fun and interactive way.
Industry Implications
1. Fitness and Wellness - By gamifying fitness, brand loyalty can be increased as mobile games encourage users to exercise and track progress.
2. Marketing and Advertising - Trivia apps can be used by companies to increase brand awareness and incentivize user interaction.
3. Events and Entertainment - Digital scavenger hunts could be used at events or for promoting tourism around a city, increasing engagement and visibility for brands.
3.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 54 Examples:
147,362 Total Clicks
Date Range:
Oct 14 — Nov 15
Trending:
Average
Consumer Insight Topics:

Featured Examples

Branded Workout Challenges
Branded Workout Challenges
Nike's Better For It Challenge Gets People Fit in 90 Days
With marathon season here and summer just around the corner, Nike’s Better For It Challenge couldn’t have come at a better time. It’s a 90-day program aiming “to increase... MORE
Branded Trivia Apps
Branded Trivia Apps
gameit's Multiple Choice Quizzes Offer Discounts for Winners
App stores are overloaded with quiz-style apps, but gameit is a new kind of trivia application that brands itself as a “competitive shopping experience.” Although in-app advertisements... MORE
Workout-Converting Game Rewards
Workout-Converting Game Rewards
This Gamified Fitness App Offers In-Game Bonuses for Exercise
In an effort to capitalize on our obsession with mobile games like Candy Crush Saga, this gamified fitness app makes you exercise to unlock rewards. Developed by Tencent, Timi Run Everyday is a... MORE
Chip Showdown Apps
Chip Showdown Apps
This Doritos' Ketchup Chips Challenge Tests a Phone User's Patience
Last year, Doritos’ Ketchup Chips were reintroduced in limited numbers after being absent from the shelves of stores for 10 years—then they sold out in a matter of five weeks. Now, to... MORE
play_circle_filled Urban Survival Competitions
Urban Survival Competitions
Mercedes-Benz Challenged 3,000 People to an Urban Hunt in Zurich
With an app in hand, it’s easy to transform a city into the grounds for an urban hunt. This is exactly what Mercedes-Benz did for its ‘Urban. Hunt.’ (Gross. Stadt. Jagd.), inviting... MORE
play_circle_filled Active Murder Mystery Apps
Active Murder Mystery Apps
This Audio Game Makes Players Walk and Do Puzzles to Solve the Mystery
Wonderland in an ambulatory audio game that makes players go for walks and solve puzzles in order to reach the end of a murder mystery story. The audio game revolves around a 1914 murder in Toronto.... MORE

Related Examples

play_circle_filled Incentive-Based Fitness Apps
Incentive-Based Fitness Apps
This Gatorade Program Gives Users Motivation to Work Out
Workout Partner-Seeking Apps
Workout Partner-Seeking Apps
The Sprinter App Helps Björn Borg Consumers Find Fitness Partners
Customizable Coaching Apps
Customizable Coaching Apps
This App Creates a Custom Workout Experience for Each Individual User
Rewarding Fitness Apps
Rewarding Fitness Apps
This App Turns Diet and Exercise into Tangible Rewards
Selfie-Taking Fitness Apps
Selfie-Taking Fitness Apps
The Misfit Link Blends Activity Tracking With Selfie Snapping
play_circle_filled Spirited Scavenger Hunts
Spirited Scavenger Hunts
Goose Island Beer Co.'s Wild Goose Chase is a City-Wide Search for Prizes
Dancing Fitness Apps
Dancing Fitness Apps
China's Public Dance Classics Apps Helps Moms Learn a Dance
Disney Trivia Apps
Disney Trivia Apps
The Pictopia App Spans Decades of the International Company's Magic
Gamified Social Apps
Gamified Social Apps
PicSlam Turns Instagram Posts from Friends into a Photo Quiz Game
Generational Quiz Shows
Generational Quiz Shows
Televisa & Mark Burnett's Generation Gap is a Family-Friendly Quiz Show
Amusement Park Beacons
Amusement Park Beacons
Canvas' Crowd Management Beacons Aim to Reduce Theme Park Lines
Urban Social Runs
Urban Social Runs
Nike Toronto's City-Celebrating Local Run is Led by a Resident Runner
Debt-Diminishing Games
Debt-Diminishing Games
Givling Helps Pay Off Student Loans with Rounds of Trivia
Evolved Running Shoes
Evolved Running Shoes
The Nike Free Collection Harnesses a Runner's Natural Motion
Branded Fitness Communities
Branded Fitness Communities
The Nike Training Club Connects Like-Minded People in a Healthy Way
Injury-Preventing Gait Breakdowns
Injury-Preventing Gait Breakdowns
The Nike Run Analysis is an In-Store Experience for Runners
Charitable Fitness Apps
Charitable Fitness Apps
Charity Miles Reverses Traditional Cause Marketing to Donate More Money
Global Run Clubs
Global Run Clubs
Nike Elevates Its Running Program to Offer a Variety of Training Options
Female-Empowering Sport Events
Female-Empowering Sport Events
The Nike Women's Race Series Takes Over 20 Cities Around the World
App-Integrated Board Games
App-Integrated Board Games
Cheatwell's App-Player Board Game is Enhanced with Mobile Devices
Footwear App Pop-Ups
Footwear App Pop-Ups
The SNKRS Station Promotes the Brand's SNKRS App
Footwear Release Apps
Footwear Release Apps
Nike's SNKRS App Brings News and On-the-Go Shopping to Mobile Devices
Cheese-Stuffed Taco Shells
Cheese-Stuffed Taco Shells
The Taco Bell Quesalupa is a Quesadilla and Chalupa Hybrid
Availability-Guaranteeing Services
Availability-Guaranteeing Services
Nike.com Assist Bridges In-Store and Web Shopping Experiences
Nacho Chip-Covered Seafood
Nacho Chip-Covered Seafood
The Vulgar Chef's Doritos Crusted Shrimp Makes an Interesting Appetizer
Aussie Spread-Stuffed Crusts
Aussie Spread-Stuffed Crusts
Pizza Hut Australia Will Be Offering a Vegemite Stuffed Pizza Crust
play_circle_filled Sneaky Beer Ads
Sneaky Beer Ads
This Newcastle Beer Commercial Spoofs Doritos' Super Bowl Contest
Quizzing Gaming Apps
Quizzing Gaming Apps
Latin America's Trivia Crack Takes Over the US Mobile Market
Chip Covered Pizza Crusts
Chip Covered Pizza Crusts
Pizza Hut's Doritos Crust Offers Extra Crunch to Their Cheesy Crusts
Cereal-Encrusted Eggs
Cereal-Encrusted Eggs
Dude Foods Created Deep Fried Fruit Loops-Breaded Sous Vide Egg Yolks
Chip-Soda Crossovers
Chip-Soda Crossovers
Doritos-Flavored Mountain Dew is in Its Testing Phase Confirms Pepsi
Festive Evergreen Chips
Festive Evergreen Chips
This Limited Doritos' Potato Chip Shape Celebrates the Snowy Season
Cheesy Corn Dog Sandwiches
Cheesy Corn Dog Sandwiches
This Corn Dog Grilled Cheese is Covered in Crushed Nacho Chips Too
Dating Personality Infographics
Dating Personality Infographics
This Infographic Covers the 16 Personality Types of Dating
play_circle_filled Rethinking Growth
Rethinking Growth
Shane Snow's Accelerated Success Talk Practically Discusses 'Smart Cuts'
play_circle_filled Cheesy Trivia Eateries
Cheesy Trivia Eateries
Trend Hunter Staff Tested Their Food and Trivia Knowledge at Cheesewerks
City Scavenger Hunt Apps
City Scavenger Hunt Apps
The Knit App Lets You Leave Secret Location-Based Messages for Friends
Online Soccer Scavenger Hunts
Online Soccer Scavenger Hunts
This World Cup 2014 Campaign by Adidas and Google is Interactive
Gamified Lung Exercise Apps
Gamified Lung Exercise Apps
Alvio is a Respiratory App That Helps Kids with Asthma Breathe
Wizarding Parental Pop Quizzes
Wizarding Parental Pop Quizzes
This Tonight Show Segment Shows One Harry Potter Fail After Another
Social Media Money Hunts
Social Media Money Hunts
The Hidden Cash Toronto Twitter Scavenger Hunt Captivates Canadians
Social Media Cash Hunts
Social Media Cash Hunts
Twitter User Hidden Cash is Anonymously Hiding Cash for Players to Find
Prosperous Scavenger Hunts
Prosperous Scavenger Hunts
Twitter's HiddenCash is Holding a SF Scavenger Hunt Leading to Money
Gamified Children's Fitness Wearables
Gamified Children's Fitness Wearables
The First Kids Fitness Tracker Encourages Active Playtime
Interactive Exploration Apps
Interactive Exploration Apps
The Phigital App is the Perfect Companion for Adventuring
play_circle_filled Interactive Running Apps
Interactive Running Apps
Compete to Capture Territory with 'Run An Empire'
Incentive-Driven Fitness Apps
Incentive-Driven Fitness Apps
The Fitmob App Makes Workouts More Financially Appealing
play_circle_filled Smartphone Activity-Tracking Wristbands
Smartphone Activity-Tracking Wristbands
The Razer Nabu Smartband Was Revealed at CES 2014
play_circle_filled Exercise-Oriented Gaming Systems
Exercise-Oriented Gaming Systems
Goji Play Aims to Make Cardio More Engaging
Motivational Running Apps
Motivational Running Apps
The Nike+ Running App Sets Runners up for Success
Gamified Donation Platforms
Gamified Donation Platforms
The 'Repair the Rockaways' Site Uses a Game to Encourage Donations
play_circle_filled Gamified Travel Workout Apps
Gamified Travel Workout Apps
The Burn The Miles App Combines Work Travelling and Exercise
Six Pack-Inducing Websites
Six Pack-Inducing Websites
The Powerful Yogurt Scroll with Abs Page Makes You Do Crunches to Visit
play_circle_filled Workout-Powered Homes
Workout-Powered Homes
The JF-Kit House is Powered by Exercise Energy