Branded Arcade

Brands engage consumers through campaign-boosting gaming apps

Implications - In creating branded gaming content that captivates consumers, brands can leverage the habits of individuals that already make up a large portion of smartphone usage. Brand-driven, arcade-style gaming apps can serve as inventive instigators of formative interactions between consumers and the company's products or services.
SCORE: 4.1
Untested Top 4 Examples: 3,189 Total Clicks Dec 14 - Jul 15
Popularity
Activity
Freshness
DEMOGRAPHICS
Chip Showdown Apps - This Doritos' Ketchup Chips Challenge Tests a Phone User's Patience
SCORE: 4.2
Mild 961 Clicks Pub: Feb 28, 15
Chip Showdown Apps
This Doritos' Ketchup Chips Challenge Tests a Phone User's Patience
Last year, Doritos’ Ketchup Chips were reintroduced in limited numbers after being absent from the shelves of stores for 10 years—then they sold out in a matter of five weeks. Now, to... [More]
Gamified Rewards Programs - Taco Bell's New Consumer Loyalty Program Will Operate as a Game
SCORE: 3.8
Mild 904 Clicks Pub: Jul 31, 15
Gamified Rewards Programs
Taco Bell's New Consumer Loyalty Program Will Operate as a Game
Popular Mexican-themed fast food chain ‘Taco Bell’ is currently testing a new gamified rewards program. Instead of providing customers with a traditional punch-card, Taco Bell intends to... [More]
Rewarding Burger Games - McDonald's Mobile Food Game Tempts Players with Free Food Rewards
SCORE: 3.9
Untested 694 Clicks Pub: Dec 4, 14
Rewarding Burger Games
McDonald's Mobile Food Game Tempts Players with Free Food Rewards
McDonald’s ‘Drop Into Macca’s’ is a mobile food game that introduces Carl, a skydiver who must make deliveries to a fast food restaurant and avoid being slowed down by... [More]
Travel Upgrade Games - Air France's Airline Marketing Stunt Had Travelers Compete for Better Seats
SCORE: 3.4
Untested 630 Clicks Pub: Jan 29, 15
Travel Upgrade Games
Air France's Airline Marketing Stunt Had Travelers Compete for Better Seats
In order to introduce its new cabins in Asia, Air France set up a unique airline marketing stunt at the boarding gates, which would pit travelers against one another for a chance to earn themselves... [More]