Digitized Wardrobe

Consumers turn to smartphone apps for curated closet displays

Implications - Online fashion platforms are releasing curated digital closet concepts. Replacing racks and hangers are smartphone applications that enhance wardrobes with virtual tools such as geo-tagging and customized style suggestions. These features benefit retailers with a tech-savvy consumer base drawn towards digitally-enabled features that are unavailable in-store.
SCORE: 6.1
This Year and Mild Top 4 Examples: 4,253 Total Clicks May 15 - Mar 16
Popularity
Activity
Freshness
DEMOGRAPHICS
Consumer Insight Topics: TechFashionMobile
Wardrobe Mapping Apps - The Stylebook App is an Efficient Way to Plan Your Outfits
SCORE: 6.1
Warm 2,385 Clicks Pub: May 13, 15
Wardrobe Mapping Apps
The Stylebook App is an Efficient Way to Plan Your Outfits
In what is the perfect modern day answer to Clueless heroine Cher Horowitz’s closet consolidating computer program, the Stylebook app is a stunning way to visualize your wardrobe. Designed to... [More]
Remixing Style Apps - The New Polyvore Remix App Helps Fashionistas Find New Outfit Inspiration
SCORE: 4.9
Mild 950 Clicks Pub: May 13, 15
Remixing Style Apps
The New Polyvore Remix App Helps Fashionistas Find New Outfit Inspiration
If you struggle to put outfits together, the Polyvore Remix app draws on its global style community to help you figure out what to wear. The iOS app will help you fit together other pieces around... [More]
Wardrobe-Identifying Apps - The Ever App Identifies the Clothing Worn by Characters on Television
SCORE: 5.8
This Year and Mild 363 Clicks Pub: Mar 16, 16
Wardrobe-Identifying Apps
The Ever App Identifies the Clothing Worn by Characters on Television
The Ever app is a new tool that allows users to identify the clothes, objects, people and places from popular TV shows. This means that users can now shop the wardrobe of their favorite characters... [More]
Portable Outfit-Building Apps - The Apparel Paris App Puts Your Wardrobe in the Palm of Your Hand
SCORE: 4.9
Mild 555 Clicks Pub: May 3, 15
Portable Outfit-Building Apps
The Apparel Paris App Puts Your Wardrobe in the Palm of Your Hand
The Apparel Paris app is the latest fashion innovation created by the France based start-up The Innovation Company. Inspired by the wardrobe building computer program, seen in the iconic 90’s... [More]