Meme Confectionery

Brands look to Internet culture in creating memorable Halloween campaigns

Implications - Halloween is undoubtedly a candy-centric holiday, which means brands are tasked with creating memorable, captivating packaging ideas that help differentiate from the year round varieties in the mind of the consumer. Borrowing from Internet humor, clever, age-appropriate scares are laced with puns and dressed up in self-referential packaging that replicates the universality of meme culture.
SCORE: 5
Mild Top 6 Examples: 37,707 Total Clicks Oct 14 - Oct 15
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Consumer Insight Topics: LifestyleDrinking
Monstrous Candy Packaging - This Candy Packaging Design is Filled with Tricks and Treats
SCORE: 7.6
Viral 31,693 Clicks Pub: Nov 5, 14
Monstrous Candy Packaging
This Candy Packaging Design is Filled with Tricks and Treats
These creative candy packaging designs from Charlotte Olsen of BrandHouse Design were filled up with sweets and sent out as promotional treats to friends and potential clients around Halloween.... [More]
Creepy Crawly Candy Packaging - The Cadbury Candy Brand Unveiled Its Halloween Packaging Designs
SCORE: 5.9
Warm 1,018 Clicks Pub: Oct 16, 15
Creepy Crawly Candy Packaging
The Cadbury Candy Brand Unveiled Its Halloween Packaging Designs
In honor of the upcoming Halloween festivities, Cadbury candy decided to add creepy packaging to enhance the consumer’s experience. The designers at Robot Food used a great amount of... [More]
Creepy Ice Pop Packaging - Zombis Are Fun Freezer Pops Where You Eat the 'Brain' Inside
SCORE: 4.2
Mild 3,696 Clicks Pub: Oct 27, 14
Creepy Ice Pop Packaging
Zombis Are Fun Freezer Pops Where You Eat the 'Brain' Inside
Designed for Icelandic ice cream maker Kjörís by Brandenburg, Zombís is a line of fun freezer pops for kids that encourages them to cut open the tops and feast on the brain of the creature on the... [More]
Spooky Fast Food Branding - These Burger King Halloween Packaging Designs Feature Ghosts & Ghouls
SCORE: 4.2
Mild 792 Clicks Pub: Oct 31, 15
Spooky Fast Food Branding
These Burger King Halloween Packaging Designs Feature Ghosts & Ghouls
These Burger King Halloween designs are an honorable tribute to October’s spooky festivities. In the spirit of the season, this fast food eatery incorporated ghosts and ghouls onto its take-... [More]
Spooky Holiday Chocolate Bars - These Limited Edition Nestle Halloween Candies Boast Punny Names
SCORE: 2.9
Untested 334 Clicks Pub: May 4, 15
Spooky Holiday Chocolate Bars
These Limited Edition Nestle Halloween Candies Boast Punny Names
In a playful reference to everyone’s favorite candy-centric holiday, the limited edition Nestle Halloween treats collection features a series of fun, spooky packaging. The repackaged treats... [More]
Mystery Flavored Sodas - This Halloween-Themed Pepsi Contains an Intriguing Mystery Flavor
SCORE: 3.3
Untested 174 Clicks Pub: Oct 7, 15
Mystery Flavored Sodas
This Halloween-Themed Pepsi Contains an Intriguing Mystery Flavor
Fans of the Halloween and experimental beverages will be curious to try Pepsi’s latest Japanese offering—a soda that features a mystery flavor. Pepsi ‘Ghost’ was recently... [More]