China's LMBang Social Network is an Online 'Hot Moms Group'

By: Laura McQuarrie - May 6, 2015
References: lmbang & techinasia
LMBang is a Chinese social network that's short for La Ma Bang, revealing its purpose as an online community for "hot moms." Although motherhood plays a big part in what drives women to the network, it's not just a place to talk about the joys of being a new parent or troubleshooting as a new mom. The dedicated space for women is a place meant for women to connect on everything from healthcare to fashion, home and lifestyle tips.

In terms of its organization and layout, the network is described as a cross between Facebook and Pinterest, which can be accessed through the web and mobile apps. Countering popular social media sites where everyone is welcome, exclusive social networks like this are being favored by niche audiences looking to make more authentic connections.