Confectionery Collaboration

Chocolate and candy brands collaborate to create hybrid sweets

Implications - Choosing to embrace fellow competitors, brands, like those in the confectionery industry, are collaborating with rival brands on new flavors and formats. Seeking to capitalize on the popular fan followings of certain brands, confectionery companies are looking to not only expand awareness to new markets, but also redefine how traditional products are perceived.
SCORE: 3.8
Mild Top 6 Examples: 8,038 Total Clicks Sep 14 - May 15
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Consumer Insight Topics: MarketingLifestyleFoodBranding
Conical Hazelnut Pancakes - Dominique Ansel Creates a Special Nutella Pancake Cone
SCORE: 6.3
Hot 3,618 Clicks Pub: Feb 16, 15
Conical Hazelnut Pancakes
Dominique Ansel Creates a Special Nutella Pancake Cone
Nutella and the Cronut are two food items that have massive cult followings, so naturally, it made sense for both to come together to form the ultra delicious Nutella Pancake Cone. As the creator... [More]
Food Paste Chocolates - Cadbury's Vegemite Chocolate is a Wacky Part of the #ChocPlusWhat Collection
SCORE: 5.9
Warm 1,381 Clicks Pub: May 11, 15
Food Paste Chocolates
Cadbury's Vegemite Chocolate is a Wacky Part of the #ChocPlusWhat Collection
Golden Toffee, Salted Caramel & Pretzel and Peanut are some of the new flavors in Cadbury’s #ChocPlusWhat collection, but the most talked about has to be Vegemite Chocolate. As a paste... [More]
Jelly Halloween Confections - Rowntrees' Spooky MIx Features Gummy Halloween Candies
SCORE: 2.5
Mild 583 Clicks Pub: May 4, 15
Jelly Halloween Confections
Rowntrees' Spooky MIx Features Gummy Halloween Candies
Rowntrees’ is a UK-based snack company whose latest collection of Halloween candies draws inspiration from the holiday’s spooky imagery. Shaped to resemble skeletons, ghosts and haunted... [More]
Spooky Ice Cream Flavors - These Halloween Baskin Robins Ice Cream Desserts are Perfect for Fall
SCORE: 2.5
Untested 1,470 Clicks Pub: Sep 3, 14
Spooky Ice Cream Flavors
These Halloween Baskin Robins Ice Cream Desserts are Perfect for Fall
Baskin Robbins Japan has officially released its ice cream desserts for October with a distinct Halloween design aesthetic. These chilly treats offer consumers several ghoulish-inspired ice cream... [More]
Hybrid Chocolate Bars - This Mondelez Treat Combines Marabou and Oreo Chocolate
SCORE: 2.9
Untested 692 Clicks Pub: Mar 23, 15
Hybrid Chocolate Bars
This Mondelez Treat Combines Marabou and Oreo Chocolate
For many, opening up an Oreo cookie is always a source of delight, but this is also true with the contents of a Marabou Oreo chocolate bar. This co-branding project involves combining Marabou milk... [More]
Branded Almond Cakes - Almondy is Collaborating with Top Brands to Launch a New Frozen Treats Range
SCORE: 1.9
Untested 294 Clicks Pub: Mar 23, 15
Branded Almond Cakes
Almondy is Collaborating with Top Brands to Launch a New Frozen Treats Range
Swedish baking brand Almondy is teaming up with Cadbury and Philadelpha to release a branded frozen desserts line containing a variety of different flavored almond cakes. This includes the Cadbury... [More]