DIY Self-Serve

Consumers search for discrete ways to consume alcohol on-the-go

Implications - Single-serve portions are perfect for consuming alcohol on-the-go, but alcoholic beverages aren't always permitted in public venues. As a result, consumers are turning to DIY methods to discretely travel and transport wine, spirits and beer, revealing that consumers are going to great lengths to ensure affordable entertainment.
SCORE: 5.2
Warm Top 5 Examples: 17,181 Total Clicks Feb 14 - May 15
Popularity
Activity
Freshness
DEMOGRAPHICS
Consumer Insight Topics: LifestyleDrinking
Clever Can Concealers - These Hide-a-Beer Sleeves Keep Your Outdoor Booze a Secret
SCORE: 7
V. Hot 6,259 Clicks Pub: May 4, 15
Clever Can Concealers
These Hide-a-Beer Sleeves Keep Your Outdoor Booze a Secret
Tolerance for open alcohol in public differs from place to place, so to be safe, these Hide-a-Beer covers let you sip you booze in secret. Available for purchase on Amazon, this quirky ale-... [More]
Baked Booze Covers - You Can Conceal Your Alcohol in Bread Where It's Considered a Contraband Drink
SCORE: 6.3
Hot 3,256 Clicks Pub: May 4, 15
Baked Booze Covers
You Can Conceal Your Alcohol in Bread Where It's Considered a Contraband Drink
When security and law enforcement are tight, some young adults go to lengths as great as hiding alcohol in bread in order to smuggle it into events. Guards working at the admission to music... [More]
Dual-Chamber Energy Bottles - Amerigo Labs' New Shaker Separates Powder and Liquid Until Opening
SCORE: 5.3
Warm 2,060 Clicks Pub: May 5, 15
Dual-Chamber Energy Bottles
Amerigo Labs' New Shaker Separates Powder and Liquid Until Opening
Appealing to the single-serve 2-ounce energy shot market, New Shaker by Amerigo Labs offers a solution to keep liquid separated from powder until it is ready to be consumed. As well as being able to... [More]
Topsy-Turvy Drink Containers - This Concept Drink Packaging Design Features Single RTD Portions
SCORE: 4
Mild 3,535 Clicks Pub: Aug 15, 14
Topsy-Turvy Drink Containers
This Concept Drink Packaging Design Features Single RTD Portions
Bottlass is a concept for a drink packaging design that would make it easy to serve on the go. The containers are designed so that they could be displayed on a shelf right side up and then turned on... [More]
Discreet Beer Coolers - This Paper Bag Cooler Keeps Public Drinking Subtle
SCORE: 2.4
Untested 2,071 Clicks Pub: Feb 6, 14
Discreet Beer Coolers
This Paper Bag Cooler Keeps Public Drinking Subtle
Avoid prying eyes and unnecessary tickets for illegal drinking by covering up your beverages in this brown paper bag cooler. This look alike paper bag is made from water-resistant and tear-proof... [More]