Consumers keep portion control top-of-mind when it comes to red meat
Implications - Consumers are searching for reduced or alternative forms of red meat to relieve the guilt brought on by the health food movement. Besides easier delivery and consumption, these reformatted meals suggest that steak is an indulgence that can be portioned for both healthier consumption and on-the-go enjoyment.
Workshop Question - What is the biggest barrier most consumers face when it comes to your industry?
Trend Themes
1. Alternative Proteins - Consumers desire reduced or alternative forms of red meat in search of healthier consumption, suggesting a market opportunity for alternative protein sources such as plant-based foods, algae, fungi, and cellular agriculture.
2. Healthy Fast Food Options - Fast food companies are showcasing healthier options to cater to the increasingly health-conscious consumers, providing a market opportunity for fast food restaurants to invest in nutritious options to encourage more health-centric trends.
3. Ethnic Fusion Foods - Innovative combinations of different world cuisines are becoming increasingly popular among consumers, presenting an opportunity for chefs and restaurants to create exciting new flavor combinations that blend various cultures and ingredients.
Industry Implications
1. Food Industry - With the increasing demand for alternative protein sources and the popularity of ethnic fusion foods, food companies need to adapt to the changing consumer preference and develop healthier, more diverse, and unique products.
2. Fast Food Industry - To cater to the health-centric trend, fast-food restaurants have to provide healthier options for the growing demand, as seen with Taco Bell's new Flatbread Sandwiches and McDonald's spicy McWraps.
3. Food Tech Industry - The alternative protein industry is booming, and the production of plant-based foods, algae-based foods, and cellular agriculture presents an opportunity for food tech companies to innovate and offer sustainable solutions for the food industry.
