Superstar

Lupains Bread Branding Lightheartedly Celebrates the Cereal Ingredients

By: Amelia Roblin - Published: • References: lesbonsfaiseurs and thedieline
The paper bag sleeve that's commonly used to hold a freshly bought loaf of bread has been given extra flavor with Lupains bread branding. Les Bons Faiseurs of France began with the blank slate of a white sack and decorated it with little black markings for a distinctive visual effect for the bakery.

Look closely and you'll see that there are specific patterns of irregular dots that repeat the same little shapes over and over. You'll come across a cute cluttered legend on another white page that labels each and every one as seeds and grains, from oats, wheat and rice to corn, sesame and soybeans. Lupains bread branding has these tiny icons arranged in loose lines, almost as if someone tried to organize the ingredients by hand on a tabletop.