Revamped Retiree

Positive views of aging are embraced with bold representations in media

Implications - No longer a subject matter riddled with fear and anxiety, aging is being embraced with a lighthearted approach in media to showcase a growing consumer acceptance. Incorporating references to modern fashion and pop culture, this shift helps to put a more contemporary spotlight on what can be thought of as an out-of-touch generation. This suggests a shift towards a more positive view of old age.
SCORE: 5.5
Hot Top 4 Examples: 30,721 Total Clicks Feb 14 - May 15
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DEMOGRAPHICS
Ageless Underwear Ads - This Elderly American Apparel Model is Stunning at 62
SCORE: 6.4
V. Hot 16,744 Clicks Pub: Feb 12, 14
Ageless Underwear Ads
This Elderly American Apparel Model is Stunning at 62
This isn’t the first time Jacky O’Shaughnessy has been an American Apparel Model. The 62-year-old model from New York started modeling for the clothing brand in 2011 when she was scouted at a... [More]
Real Life Old Superheroes - Photographer Romina Ressia Makes Characters Vulnerable and Relatable
SCORE: 6.5
V. Hot 9,261 Clicks Pub: Oct 8, 14
Real Life Old Superheroes
Photographer Romina Ressia Makes Characters Vulnerable and Relatable
This photo series of old superheroes is more than meets the eye. It doesn’t simply bring attention to what comic book and fairy tale characters would look like when they’ve aged. The... [More]
Bizarre Geriatric Photography - Harry Griffin's Old Age Photography Sees Aging in a Different Light
SCORE: 4.8
Hot 3,006 Clicks Pub: Jul 14, 14
Bizarre Geriatric Photography
Harry Griffin's Old Age Photography Sees Aging in a Different Light
Harry Griffin’s old age photography series, titled ‘Gold Coast,’ depicts retirement in South Florida. The images are rather bizarre, especially without any context, offering an... [More]
Aging Rocker Ads - The Neil Young Supreme Campaign Launched Ahead of the Spring Collection
SCORE: 2.7
Mild 1,710 Clicks Pub: Feb 24, 15
Aging Rocker Ads
The Neil Young Supreme Campaign Launched Ahead of the Spring Collection
The Neil Young Supreme campaign is the latest in the youth culture brand’s ad campaigns employed through a guerrilla poster campaign and fronted by a celebrity ahead of the release of their... [More]