'Coldcans' is a Concept That Beautifies Beer Drinking in Public

By: Laura McQuarrie - Dec 15, 2014
References: alessiaolivari.wordpress & packagingoftheworld
Rather than opting for a boring brown paper bag to conceal an alcoholic beverage, designer Alessia Olivari came up with a concept called 'Coldcans.' Although drinking in public is not permitted in many countries, Olivari notes "I thought that if you have to hide what you are drinking, at least you could do it in a stylish way."

Plus, when the weather gets chillier, these wrappers help to put a barrier between your skin and the cold metal of a can. The Coldcans wraps for metals cans feature bright, vibrant colors and geometric patterns that are reminiscent of embroidered linens, making the experience of holding a cold can feel much more warm and far less forbidden.