Red Bull Introduces Its New Energy Drink Cans with a Stylish Seeding Kit

By: Laura McQuarrie - Apr 27, 2015
References: redbull & packagingoftheworld
Red Bull introducing two new energy drink cans—Orange and Wild Cherry—is big news that adrenaline junkies are probably already aware of, but to make sure even more people are aware of these new additions to its assortment, Red Bull North America created a unique promotional kit.

Red Bull required two kits: ones that could be sent to a number of Red Bull influencers, and another internal one for employees that put an emphasis on sharing. This second kit design features a unique shape that can be instantly split in half, making it portable and easily shareable with someone else on the go. Both stylish seeding kits play off of the graphic light art used in the branding of the New Editions cans, emphasizing that there are "Wings for every taste."