The New 7UP International Packaging is Unveiled

By: Peter Vallas - Published: Feb 1, 2011 • References: pepsico & thedieline
The new 7UP International Packaging design has recently been released for the major PepsiCo product. Major markets including Canada, Germany and Spain are some of the chosen recipients that are getting the new packaging design.

The revised 7UP International Packaging design was done by American design and marketing agency Tracylocke. The design still keeps with the traditional elements of 7UP, while adding updated logo touches and a catchphrase on the can of "lemon, lime & bubbles." Stats for Reinvented Pop Can Packaging Trending: Older & Buzzing
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Concept: 7UP International Packaging
Related: 68 examples / 52 photos
Segment: Neutral, 12-55
Comparison Set: 25 similar articles, including: typographic treat packaging, 65 cases of downbranded products, and minimalist beer bottles.