Clandestine Nightlife

Consumers seeking an exclusive experience turn to hidden bars

Implications - As consumers move toward more experiential nightlife choices, secretive, speakeasy-themed bars provide consumers with an exclusive, off-the-beaten-path experience. In celebrating the spirit of the prohibition era, bars and lounges can offer consumers an authentic exclusive experience accessible by being in the know, rather than elusive membership requirements.
SCORE: 6.1
Warm Top 5 Examples: 42,776 Total Clicks Jul 14 - May 15
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DEMOGRAPHICS
Password-Protected Bars - Bourbon & Branch is an Unmarked San Francisco Bar Serving Craft Cocktails
SCORE: 7.8
Viral 12,738 Clicks Pub: May 7, 15
Password-Protected Bars
Bourbon & Branch is an Unmarked San Francisco Bar Serving Craft Cocktails
Bourbon & Branch is an epic speakeasy-themed bar in San Francisco that includes an incredible total of five hidden bars inside of it. Located in San Francisco’s Tenderloin neighborhood,... [More]
Industrial Hidden Bars - The Victoria Brown Coffee Shop Features a Hidden Bar
SCORE: 5.8
V. Hot 16,091 Clicks Pub: Jul 7, 14
Industrial Hidden Bars
The Victoria Brown Coffee Shop Features a Hidden Bar
Hitzig Militello Architects designed the Victoria Brown coffee shop, bar and restaurant inside of a former warehouse in Buenos Aires, Argentina. The architects were inspired by the construction... [More]
Hidden Speakeasy Bars - Flask is a Lounge Found Behind a Vintage Coke Vending Machine
SCORE: 6.1
Hot 12,200 Clicks Pub: Jan 17, 15
Hidden Speakeasy Bars
Flask is a Lounge Found Behind a Vintage Coke Vending Machine
Speakeasy bars are popping up all over the place as people continue to look for hidden gems in their cities and around the world; yet the Flask manages to stand out even from the more revered lounges.... [More]
Detective-Themed Speakeasies - Wilson and Wilson is a San Francisco Bar Hidden Within Another Bar
SCORE: 5
Mild 505 Clicks Pub: May 7, 15
Detective-Themed Speakeasies
Wilson and Wilson is a San Francisco Bar Hidden Within Another Bar
Tucked away within the larger bar, Bourbon & Branch, Wilson and Wilson is a secretive detective agency-themed establishment located in San Francisco. The bar is a tiny room within Bourbon &... [More]
Secretive Party Campaigns - Jagermeister's Undercover Games Used Snapchat to Reveal a Secret Party
SCORE: 5.1
Mild 1,242 Clicks Pub: Apr 20, 15
Secretive Party Campaigns
Jagermeister's Undercover Games Used Snapchat to Reveal a Secret Party
Inspired by a time when word of mouth was the only way people knew to attend an upcoming party, J├Ągermeister set up the Undercover Games on Snapchat. This marketing stunt targeted a young, hip... [More]