Energy Drink Water Bottles Exude an Air of Value Surrounding the Product

By: Amelia Roblin - Mar 22, 2015
References: behance.net & packagingoftheworld
You wouldn't be able to help but notice these energy drink water bottles within the convenience store refrigerator; they look so different to the competition! The white material is unique, the spectral details are completely eye-catching, and the containers themselves don't look disposable like you'd expect.

Rodrigo Grecchi worked with illustrator Yaho Hortal to create an incredibly lively branding scheme for Plus Energy Drink water bottles. Beginning by establishing a sort of blank canvas, the artist splashed, smeared, mixed and dripped vibrant pigments across the surface for an exceedingly creative and spectacular visual identity. Different concentrations of different paint colors help to signify the flavors within, and the overall look is one of high quality, thanks to a decision to replicate the general appearance of reusable metal water bottles for these recyclable plastic canteens.