Ideas
Explore the world's #1 largest database of ideas and innovations, with 459,692 inspiring examples.
Trend Reports
Discover why 1,236 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,366 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,236 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,366 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,208 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 459,692 cutting edge ideas.

Fermented Beverage

Varying takes on kombucha recipes are playing up on metabolic drinks

Implications - Numerous forms of kombucha recipes are meeting rising consumer demands for the fermented beverage. The noted healing properties present in the ancient Chinese beverage have been recently interspersed with sodas and DIY kits. These breakout products and recipes speak to the merging of healthy drinks with edgy ingredients.
Workshop Question - How does your brand plan to adapt to emerging consumer trends that are impacting multiple industries?
Trend Themes
1. Variations in Kombucha - Kombucha is taking on edgier ingredients and varying forms such as fermented teas, probiotic beers, and savory blends to keep up with rising consumer demands for healthy but intriguing beverages.
2. Digestive Health Beverages - Probiotics and fermentation methods are being utilized to produce gut-friendly drinks as consumer demand for functional beverages with high nutrient content and live cultures increases.
3. Food Fermenting in the Mainstream Media - Fermenting food is becoming a popular activity among people of all ages and from various walks of life as awareness grows about sustainability, health, and wellness.
Industry Implications
1. Beverage - Beverage companies can provide a variety of Kombucha blends and other functional drinks featuring natural and savory ingredients to cater to health-conscious and curious consumers.
2. Wellness - The growing interest in fermentation methods and their association with gut health should inspire companies in the wellness industry to expand their product lines to include healthy beverages.
3. Sustainable Foods - Companies in the sustainable foods industry can promote their products through educational opportunities like fermentation and sustainable cooking workshops to entice people to adopt a healthier lifestyle.
5.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 41 Examples:
105,847 Total Clicks
Date Range:
Jan 15 — Sep 16
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Educational Pickling Studios
Educational Pickling Studios
Toronto's Alchemy Pickle Company Runs Hands-On Fermentation Classes
While pickling was once considered a hobby for only the most eccentric foodies, the process has quickly become popular among people of all ages, from all walks of life. With everyone from... MORE
Kombucha Tea Blends
Kombucha Tea Blends
Toronto's Pekoe Kombucha Bar is an Innovator in the World of Fermented Drinks
If the blends from Pekoe Kombucha Bar are any indication, kombucha tea is on course to take down the smoothie as the go-to health beverage. Ideal for the health conscious and tea enthusiast alike,... MORE
Balanced Kombucha Cocktails
Balanced Kombucha Cocktails
This Spiced Rum Cocktail Combines Figs, Orange, Rum and Gut Health
This spiced rum cocktail is a healthier alcohol beverage that health-conscious folks might be more interested in. Created by Beth from Tasty Yummies, the spiced rum fig kombucha cocktail—... MORE
Exotic Digestive Beverages
Exotic Digestive Beverages
Farmhouse Culture's Probiotic Beverages Encourage Good Gut Health
In addition to producing a range of fermented sauerkraut and vegetables, Farmhouse Culture is now expanding its healthy range by making a line of probiotic beverages called ‘Gut Shots.’... MORE
Salty Kombucha Tea Blends
Salty Kombucha Tea Blends
This Variety of Organic Kombucha is Made with Savory Ingredients
‘Kosmic Kombucha’ is producing a variety of organic kombucha made with savory ingredients. Kombucha is a fermented tea-based beverage that has been growing in popularity due to its... MORE
Kombucha-Inspired Beers
Kombucha-Inspired Beers
This Boozy Kombucha Drink is Packed with Healthy and Nutritious Probiotics
The ‘HoneyMoon Brewery’ has developed an boozy kombucha drink, which combines the healthy properties of fermented tea with the delicious taste of beer. Kombucha is a fermented tea that... MORE
Nutritious Kombucha Beers
Nutritious Kombucha Beers
Kombrewcha Gives the Alcoholic Beverage a Healthy Spin
Kombucha beer is made with health-conscious people who still enjoy indulging in modern rituals such as socializing over a refreshing alcoholic beverage. Although there have been healthy spins on... MORE

Related Examples

Interactive Pickling Campaigns
Interactive Pickling Campaigns
Sarson's New Campaign Encourages Consumers to Make Homemade Pickles
Probiotic Kombucha Kits
Probiotic Kombucha Kits
This Fermentation Kit Lets You Create Flavored Kombucha Beverages
Homemade Sauerkraut Kits
Homemade Sauerkraut Kits
The Kraut Source Fermentation Kit Makes Natural Fermenting Easy
Veggie Fermenting Kits
Veggie Fermenting Kits
This Vegetable Fermentation Kit Has Everything Needed to Get Started
Small Batch Fermentation Kits
Small Batch Fermentation Kits
This Small Batch Fermentation Kit Makes Kimchi and Sauerkraut
Rustic At-Home Fermentation Kits
Rustic At-Home Fermentation Kits
This Pickling Crock Set Makes At-Home Fermentation Easy
Worldly Breakfast Burritos
Worldly Breakfast Burritos
Sweet Earth's Vegetarian Burrito Wraps Channel Global Cuisine
Gourmet Sriracha Blends
Gourmet Sriracha Blends
The Weak Knees Gochujang Sriracha Two-Pack is for Spice Lovers
Fermented Dessert Teas
Fermented Dessert Teas
The Tart Master Brew Kombucha Blend Offers a Healthy Sugar Alternative
Moisturizing Rice Capsules
Moisturizing Rice Capsules
This Japanese Rice Ceramide Supplement Keeps Your Skin Soft and Supple
Fermented Cabernet Teas
Fermented Cabernet Teas
The Reed's Culture Club Kombucha Beverage Offers a Cabernet Grape Flavor
Cultured Breakfast Burritos
Cultured Breakfast Burritos
Sweet Earth's Healthy Burritos Have Probiotics for Easy Digestion
Fruity Probiotic Water
Fruity Probiotic Water
Suja Makes Enhanced Water Beverages with Pleasing Sweet Flavors
Artisan Coconut Cheese
Artisan Coconut Cheese
Field Roast's 'Chao' Slices are a Vegan Cheese Alternative
Kale-Infused Gourmet Sauerkraut
Kale-Infused Gourmet Sauerkraut
This Smoke & Kale Sauerkraut is a Foodie Kitchen Must-Have
Kombucha Punch Cocktails
Kombucha Punch Cocktails
This Healthy Alcoholic Drink Features Natural Probiotic Properties
Probiotic Holiday Drinks
Probiotic Holiday Drinks
HEALTH-ADE's Holiday Beverages Boast Good Cheer and Health Benefits
Convenient Pickling Lids
Convenient Pickling Lids
This Waterless Fermentation Lock Requires No Maintenance When Pickling
Gingery Vinegar Beverages
Gingery Vinegar Beverages
Up Mointain Switchel is Being Touted as "The New Kombucha"
Fruit-Filled Rum Cocktails
Fruit-Filled Rum Cocktails
This Delicious Summer Beverage Features Sweet Stone Fruit
Dairy-Free Fig Desserts
Dairy-Free Fig Desserts
This Fig Ice Cream is Suitable for People with Dietary Limitations
Fig Popsicle Recipes
Fig Popsicle Recipes
The Summery Fig and Ricotta Cheesecake Popsicle is an Acquired Taste
Boozy Smoothie Bowls
Boozy Smoothie Bowls
The Tropical Banana Rum and Melon Breakfast Bowls Make Mornings More Fun
Nutty Fig Yogurts
Nutty Fig Yogurts
This Unusual Parfait Recipe is Gluten and Dairy-Free for Those with Allergies
play_circle_filled DIY Summer Rum Cocktails
DIY Summer Rum Cocktails
This Recipe Uses 'Chic Choc Spiced Rum' to Create a Spruced-Up Beverage
Antioxidant Beer Cocktails
Antioxidant Beer Cocktails
This Apple Ginger Beer Cocktail Boasts Organic Ingredients
Probiotic Fermented Lemonade
Probiotic Fermented Lemonade
Hello Natural's Healthy Lemon Drink is Filled with Good Bacteria
Organic Hemp Beverages
Organic Hemp Beverages
The Nutiva Hemp Shake Provides Raw Protein, Phytonutrients and Fiber
Energizing Quinoa Drinks
Energizing Quinoa Drinks
These Fruity Protein Drinks Pack a Nutritional Punch with Quinoa
Temporary Vegan Bakeries
Temporary Vegan Bakeries
The Raw-Vegan Pixie Pop-Up Bakery Operates Out of a Doorway
Kombucha Tea Brewing Sets
Kombucha Tea Brewing Sets
This Kombucha Brew Kit is Perfect for Health Aficionados
Autumnal Kombucha Sangria
Autumnal Kombucha Sangria
This Spiced Apple Recipe is Ideal for Those with Dietary Restrictions
Healthy Smoothie Supplements
Healthy Smoothie Supplements
Skoop Provides People with an Easy Way of Ingesting Daily Superfoods
Soda-Substituting DIY Drinks
Soda-Substituting DIY Drinks
This Kombucha Recipe Will Help You Kick That Soda Habit
Pooch-Saving Health Drinks
Pooch-Saving Health Drinks
The ‘KOMBUCHADOG’ Drink Helps Rescue Dogs Find Homes
Flu-Fighting Caffeinated Drinks
Flu-Fighting Caffeinated Drinks
The Tipton Mills Probiotic Instant Coffee Promotes Healthy Living
Complete Culture-Brewing Kits
Complete Culture-Brewing Kits
The Probiotic Garden Kombucha Fully Equips You for Tea Preparation
DIY Pickling Projects
DIY Pickling Projects
Cupcakes and Cashmere's 'Bread and Butter Pickles' Recipe is Hands-On
Single-Serving Fermentation Sets
Single-Serving Fermentation Sets
The DIY Hooch Kit Turns Juice into Alcohol in 48 Hours Flat
Vinegar Refreshments
Vinegar Refreshments
The New Wild Flavors Drinks are Made for Adult Tastes
Organic Fast Food
Organic Fast Food
OBurger in Los Angeles