Pouch Obsession

Portability is pushed to new levels with pouches for adult use

Implications - As consumers' lives become increasingly hectic, a bigger desire for portability is observed. At the same time, a desire for slow-made artisan goods is seen on a mass level, calling for something to satisfy these two opposing needs. Pouches communicate a sense of humility and (sometimes literal) transparency.
SCORE: 6.4
This Year and Warm Top 6 Examples: 23,409 Total Clicks Dec 14 - Mar 16
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DEMOGRAPHICS
Consumer Insight Topics: MarketingBranding
Party Cocktail Pouches - These Fun Cocktail Drinks Are Packaged Like Freezies
SCORE: 7.1
V. Hot 3,576 Clicks Pub: Dec 16, 14
Party Cocktail Pouches
These Fun Cocktail Drinks Are Packaged Like Freezies
These fun cocktail drinks from Mister Tiz are designed to be served exclusively at bars and nightclubs in the warm summer season. Packaged like a Freezie, these treats come in a variety of flavors... [More]
Secret Garden Branding - This Organic Cafe Branding Channels Images of an Idyllic Forest
SCORE: 6.1
Hot 13,833 Clicks Pub: May 18, 15
Secret Garden Branding
This Organic Cafe Branding Channels Images of an Idyllic Forest
This organic cafe branding by Budapest-based Judit Besze is a stunning visual identity characterized by its use of images of hybrid coffee bean-mushrooms and plants paired with an earthy color scheme.... [More]
Enriched Hydrogen Water - HFACTOR Water is Rich in Antioxidant and Therapeutic Benefits
SCORE: 6.5
Warm 1,128 Clicks Pub: Jul 14, 15
Enriched Hydrogen Water
HFACTOR Water is Rich in Antioxidant and Therapeutic Benefits
Beyond just keeping you hydrated, HFACTOR’s hydrogen water is a super drink that claims to be capable of helping with everything from enhancing performance to improving the quality of skin,... [More]
Salad Dressing Pouch Packaging - The New Package Design for Kraft Dressings is Highly Portable
SCORE: 7.1
This Year and Warm 772 Clicks Pub: Mar 9, 16
Salad Dressing Pouch Packaging
The New Package Design for Kraft Dressings is Highly Portable
The Kraft Heinz Company recently revealed a new range of products contained in portable pouch packaging. The innovative packaging solution is ideal for individuals who like to bring salad dressings... [More]
Gold Leaf Espresso Branding - Waterkant is a German Coffee Brand with a Sleek Visual Identity
SCORE: 4.3
Warm 1,848 Clicks Pub: Jul 3, 15
Gold Leaf Espresso Branding
Waterkant is a German Coffee Brand with a Sleek Visual Identity
Designed by Studio Chapeaux, this German espresso branding is an original and refreshing take on java packaging. Rather than adhering to the typical artisan and vintage-inspired design schemes, the... [More]
Artisanal Java Branding - This Salvador Coffee Packaging is Rustic and Sustainable
SCORE: 3.6
Mild 2,252 Clicks Pub: Apr 24, 15
Artisanal Java Branding
This Salvador Coffee Packaging is Rustic and Sustainable
Salvador Coffee is an Australian java company that packages their products in rustic and sustainable bags. Based in Sydney, the brand is known for their artisanal and handcrafted beans that come in... [More]