The Ever App Identifies the Clothing Worn by Characters on Television

By: Katherine Pendrill - Mar 16, 2016
References: & refinery29
The Ever app is a new tool that allows users to identify the clothes, objects, people and places from popular TV shows. This means that users can now shop the wardrobe of their favorite characters with just the touch of a button.

The Ever app is available for Android, iOS and Chrome, making it easy to use on a wide variety of devices. To use Ever, users simply begin streaming their favorite show and then tap the button at the bottom of the screen when they see something they like. The app will then take a screenshot from the program and identify the objects, clothes and people in the scene. Each item is accompanied by a link that allows users to instantly purchase their favorite items.

While the app only works with certain streaming services right now, Ever does demonstrate the future of using video content to facilitate online shopping.