Collective Mortality

Consumers turn to social experiences to deal with death

Implications - The fear of facing death alone can be an isolating experience. In an effort to alleviate some of this fear, people have been opening up the conversation around death to include as many people as possible. This shift suggests that collective experiences dealing with grief and mortality ultimately help people shoulder the burden of coming to terms with devastating events.
SCORE: 3.7
Untested Top 5 Examples: 2,463 Total Clicks Jun 14 - May 15
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DEMOGRAPHICS
Consumer Insight Topics: LifestyleHealthSocial Media
Afterlife Sharing Websites - DeadSocial Posts Videos & Messages to Social Media Long After You Die
SCORE: 6.3
Warm 1,130 Clicks Pub: Jun 10, 14
Afterlife Sharing Websites
DeadSocial Posts Videos & Messages to Social Media Long After You Die
DeadSocial is an online service that allows you to become immortal in the digital world, even after your life comes to an end in the physical one. It’s disconcerting to think that your Facebook,... [More]
Post-mortem Social Media - Facebook Users Are Now Granted Control Over Their Accounts After They Die
SCORE: 3.2
Untested 541 Clicks Pub: Feb 12, 15
Post-mortem Social Media
Facebook Users Are Now Granted Control Over Their Accounts After They Die
Facebook users in the US can now decide what happens to their social media profiles after they die. Users can grant control to a trusted friend or family member, who will manage their account in... [More]
Conversational Mortality Games - My Gift of Grace Lets Players Discuss Life and Death Openly
SCORE: 3.2
Untested 379 Clicks Pub: May 6, 15
Conversational Mortality Games
My Gift of Grace Lets Players Discuss Life and Death Openly
My Gift of Grace is a conversational card game that explores themes of life and death. The product is described as a game that helps players “live and die well” and crushes the common... [More]
Crowdfunded Charity Legacies - This Crowdrise Campaign Continues the Work Dan Fredinburg Started
SCORE: 2.8
Untested 234 Clicks Pub: May 6, 15
Crowdfunded Charity Legacies
This Crowdrise Campaign Continues the Work Dan Fredinburg Started
The horrific earth quake in Nepal has a death toll that has now exceeded 7000, including philanthropist Dan Fredinburg. The former Google employee and engineer was climbing Mount Everest to... [More]
Grief-Centric Support Forums - Modern Loss is a Blog Initiating the Conversation Around Bereavement
SCORE: 2.6
Untested 179 Clicks Pub: May 6, 15
Grief-Centric Support Forums
Modern Loss is a Blog Initiating the Conversation Around Bereavement
Modern Loss is a blog and digital communicating cultivating a healthy conversation around mortality and how the living deal with death. Founded by Rebecca Soffer and Gabrielle Birkner, the forum is... [More]