The Polyvore Online Styling Community has recently released an analytics dashboard, offering fashion houses, designers and brands a way to measure how their goods are performing on the site.
Tracking these results over time, this new initiative will uncover what’s popular with consumers before they even hit the store shelves. The new dashboard enables anyone to see what brands are being styled with, including lifestyle elements. They can track how individual products are performing day to day, how frequently they're being used for fashion collages and how much they're liked. Brands are also given an overall rank based on these points. As one of the largest fashion destinations on the web, Polyvore has collected a plethora of data which is immensely valuable to foresee upcoming styles.
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