Intimate Partying

Bars and nightclubs get smaller and cozier to offer a more personal experience

Implications - Many nightlife venues are downsizing and simplifying in an effort to offer guests a more intimate experience. Looking to nightlife as a form of escape, consumers appreciate the crowd control and opportunity for connection. Smaller venues also lend themselves to offer more personal performances by musicians and DJs.
SCORE: 6
Warm Top 4 Examples: 166,376 Total Clicks Apr 14 - May 15
Popularity
Activity
Freshness
DEMOGRAPHICS
Consumer Insight Topics: LifestyleDrinkingLuxury
Whisky-Powered Steam Rooms - Johnnie Walker Blue Creates One-of-a-kind Whisky Cloud
SCORE: 7.2
V. Hot 7,505 Clicks Pub: Sep 22, 14
Whisky-Powered Steam Rooms
Johnnie Walker Blue Creates One-of-a-kind Whisky Cloud
What if it rained whisky? If you think that sounds ridiculous, then check out the Whisky Cloud created as part of Johnnie Walker Blue’s groundbreaking global brand activation and theatrical event... [More]
Roving Bicycle Bars - The Travelling Gin Company's Mobile Bar Quenches London's Thirst by Cycle
SCORE: 6.6
Warm 3,469 Clicks Pub: May 11, 15
Roving Bicycle Bars
The Travelling Gin Company's Mobile Bar Quenches London's Thirst by Cycle
Rather than going to a bar in London this summer, The Travelling Gin Company, will have a mobile bar come to you. The bicycle bar concept involves bikes that have been reformatted specifically for... [More]
Rustic Atmospheric Bars - Donny's New York Style Loft Style is Dark and Deliciously Grungy
SCORE: 4.7
Warm 153,206 Clicks Pub: Apr 17, 14
Rustic Atmospheric Bars
Donny's New York Style Loft Style is Dark and Deliciously Grungy
This friendly and rustic New York-style loft bar conjures the feeling and look of the city’s back alleys instead of the refined coastal bar in Manly, Australia, which is where Donny’s... [More]
High-Class Champagne Bars - The Flute Bar Boasts a VIP Bottle Service and Lavish Atmosphere
SCORE: 4.2
Mild 2,196 Clicks Pub: Dec 12, 14
High-Class Champagne Bars
The Flute Bar Boasts a VIP Bottle Service and Lavish Atmosphere
New York residents and visitors alike are in for a treat when it comes to Flute Bar. A high-class champagne bar, it is making a name for itself through its VIP bottle service and elegant atmosphere.... [More]