Gamified Membership

Membership-based loyalty programs get a boost from gamified reward systems

Implications - By creating a captivating members-only app with a competitive edge, brands can engage consumers on a social sharing-driven platform while cultivating a community centered around the brand's products or services. In enticing consumers with the offer of exclusive members-only content that is earned through engagement, brands can ensure a captivated audience while tempting new loyal users through the promise of elevated status.
SCORE: 5.6
This Year and Mild Top 6 Examples: 7,523 Total Clicks Apr 15 - May 16
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Consumer Insight Topics: MarketingLifestyleFood
Branded Workout Challenges - Nike's Better For It Challenge Gets People Fit in 90 Days
SCORE: 6.3
Warm 3,648 Clicks Pub: Apr 1, 15
Branded Workout Challenges
Nike's Better For It Challenge Gets People Fit in 90 Days
With marathon season here and summer just around the corner, Nike’s Better For It Challenge couldn’t have come at a better time. It’s a 90-day program aiming “to increase... [More]
Experiential Rewards Programs - Holt Renfrew Icon Privileges Earns Experiences Rather Than Points
SCORE: 5.7
Warm 1,654 Clicks Pub: Aug 5, 15
Experiential Rewards Programs
Holt Renfrew Icon Privileges Earns Experiences Rather Than Points
There are many rewards programs built around encouraging people to accumulate points with purchases that can only be put towards more physical items, but not Holt Renfrew’s Icon Privileges.... [More]
Rewarding Pedometer Apps - 'Sweatcoin' is an App That Turns Steps Taken into Virtual Currency
SCORE: 6.8
This Year and Mild 889 Clicks Pub: May 6, 16
Rewarding Pedometer Apps
'Sweatcoin' is an App That Turns Steps Taken into Virtual Currency
‘Sweatcoin’ is the name of a new app that uses an incentive system in order to motivate people to become fit—for every 1,000 steps taken, users will earn one Sweatcoin, which can be... [More]
Gamified Rewards Programs - Taco Bell's New Consumer Loyalty Program Will Operate as a Game
SCORE: 3.8
Mild 899 Clicks Pub: Jul 31, 15
Gamified Rewards Programs
Taco Bell's New Consumer Loyalty Program Will Operate as a Game
Popular Mexican-themed fast food chain ‘Taco Bell’ is currently testing a new gamified rewards program. Instead of providing customers with a traditional punch-card, Taco Bell intends to... [More]
Rewards-Based Social Networks - The 'Thumb War' App Treats the Most Popular Users to Discounts
SCORE: 3.5
Mild 294 Clicks Pub: Aug 24, 15
Rewards-Based Social Networks
The 'Thumb War' App Treats the Most Popular Users to Discounts
The ‘Thumb War App’ puts a new spin on the classic children’s game. The app lets members compete for rewards based on the frequency and popularity of their posts. The app lets... [More]
Personalized Taco Rewards - Taco Bell's ta.co Site Lets Users Customize Meals and Access Discounts
SCORE: 3
Untested 139 Clicks Pub: Oct 21, 15
Personalized Taco Rewards
Taco Bell's ta.co Site Lets Users Customize Meals and Access Discounts
Taco Bell recently unveiled its new lifestyle website ta.co, a platform that is not only cleverly named but also all about customization and tasty taco rewards. The clever website boasts a gamified... [More]