Experiential Pop-Up

Brands turn to experiential pop-up settings to enhance consumer engagement

Implications - Moving beyond traditional retail tactics, brands are using pop-up locations to not only sell products, but also heighten consumer experiences. Engaging consumers through stimulating aesthetics and interactive booths, brands are using micro locations to not only extend brand awareness, but also target consumers in a more fun and experiential way.
SCORE: 5.9
Warm Top 6 Examples: 28,638 Total Clicks Mar 15 - Sep 15
Popularity
Activity
Freshness
DEMOGRAPHICS
Consumer Insight Topics: TechGames
Interactive Whiskey Architecture - This Jim Beam Honey Display is an Immersive Pop-Up Display
SCORE: 7.1
V. Hot 6,241 Clicks Pub: Sep 3, 15
Interactive Whiskey Architecture
This Jim Beam Honey Display is an Immersive Pop-Up Display
Designed to be an interactive environment at Munich Airport, this dynamic Jim Beam Honey display makes the most of its honeycomb associations. The pop-up environment for the newest Jim Beam variety... [More]
Pop-Up Kitty Playhouses - Poopy Cat's Temporary Pet Jungle Gym is Made of Cardboard
SCORE: 6.9
Hot 4,243 Clicks Pub: Apr 29, 15
Pop-Up Kitty Playhouses
Poopy Cat's Temporary Pet Jungle Gym is Made of Cardboard
Poopy Cat is a Dutch company that recently made its way to London in order to launch a “poop-up” shop featuring a pet jungle gym made entirely of cardboard blocks. As a brand that has... [More]
Lipstick-Shaped Shops - Chanel's Rouge Coco Japan Pop-Up Features Multi-Levels of Interaction
SCORE: 5.5
Warm 4,404 Clicks Pub: Mar 26, 15
Lipstick-Shaped Shops
Chanel's Rouge Coco Japan Pop-Up Features Multi-Levels of Interaction
Omotesando, Japan will soon be host to a new Chanel pop-up shop for the Rouge Coco lipstick that recently launched. The Rouge Coco at Omotesando pop-up space is a multi-level space that will host... [More]
Airport Croquet Experiences - The Pimm's #CrazyCroquet Course is Located in Heathrow's Terminal 2
SCORE: 5.2
Warm 8,929 Clicks Pub: Jul 10, 15
Airport Croquet Experiences
The Pimm's #CrazyCroquet Course is Located in Heathrow's Terminal 2
Situated inside London’s Heathrow Airport, this playful Pimm’s activation aims to revive the enthusiasm around the traditional English sport. A fun collaboration between Heathrow and Pimm&... [More]
Scent-Driven Mall Activations - This Air Wick Life Scents Pop-Up is a Full-On Sensory Experience
SCORE: 5
Mild 4,049 Clicks Pub: Mar 26, 15
Scent-Driven Mall Activations
This Air Wick Life Scents Pop-Up is a Full-On Sensory Experience
The Air Wick Life Scents Pop-Up is an upcoming experiential marketing campaign to be held by the brand at the Mall of America in Bloomington, Minnesota. The event, to be held at the largest mall in... [More]
Virtual Reality Pop-Ups - The VOID Center Gives Participants a Full Body and Mind Virtual Experience
SCORE: 4.4
Mild 772 Clicks Pub: May 10, 15
Virtual Reality Pop-Ups
The VOID Center Gives Participants a Full Body and Mind Virtual Experience
The VOID is a pop-up virtual entertainment center that combines technology and reality to create a full body and mind adventure. VOID is aiming to achieve a completely physical connection to virtual... [More]