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Experiential Pop-Up

Brands turn to experiential pop-up settings to enhance consumer engagement

Implications - Moving beyond traditional retail tactics, brands are using pop-up locations to not only sell products, but also heighten consumer experiences. Engaging consumers through stimulating aesthetics and interactive booths, brands are using micro locations to not only extend brand awareness, but also target consumers in a more fun and experiential way.
Workshop Question - What elements of your brand would you want to showcase in a pop-up shop and how could you make them experiential?
Trend Themes
1. Experiential Pop-up - Brands are using pop-up locations to not only sell products but also heighten consumer experiences
2. Virtual Reality Pop-ups - Pop-up virtual entertainment centers are creating a full body and mind adventure
3. Airport Croquet Experiences - Brands are seeking to reaffirm traditional connections with unique experiences
Industry Implications
1. Retail - Interactive retail environments enhance consumer experiences
2. Entertainment - Pop-up virtual entertainment centers are transforming the industry
3. Hospitality - Brands are using unique experiences to attract global travelers
4.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 50 Examples:
885,699 Total Clicks
Date Range:
Mar 15 — Sep 15
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Interactive Whiskey Architecture
Interactive Whiskey Architecture
This Jim Beam Honey Display is an Immersive Pop-Up Display
Designed to be an interactive environment at Munich Airport, this dynamic Jim Beam Honey display makes the most of its honeycomb associations. The pop-up environment for the newest Jim Beam variety... MORE
Pop-Up Kitty Playhouses
Pop-Up Kitty Playhouses
Poopy Cat's Temporary Pet Jungle Gym is Made of Cardboard
Poopy Cat is a Dutch company that recently made its way to London in order to launch a “poop-up” shop featuring a pet jungle gym made entirely of cardboard blocks. As a brand that has... MORE
Lipstick-Shaped Shops
Lipstick-Shaped Shops
Chanel's Rouge Coco Japan Pop-Up Features Multi-Levels of Interaction
Omotesando, Japan will soon be host to a new Chanel pop-up shop for the Rouge Coco lipstick that recently launched. The Rouge Coco at Omotesando pop-up space is a multi-level space that will host... MORE
Airport Croquet Experiences
Airport Croquet Experiences
The Pimm's #CrazyCroquet Course is Located in Heathrow's Terminal 2
Situated inside London’s Heathrow Airport, this playful Pimm’s activation aims to revive the enthusiasm around the traditional English sport. A fun collaboration between Heathrow and Pimm&... MORE
Scent-Driven Mall Activations
Scent-Driven Mall Activations
This Air Wick Life Scents Pop-Up is a Full-On Sensory Experience
The Air Wick Life Scents Pop-Up is an upcoming experiential marketing campaign to be held by the brand at the Mall of America in Bloomington, Minnesota. The event, to be held at the largest mall in... MORE
play_circle_filled Virtual Reality Pop-Ups
Virtual Reality Pop-Ups
The VOID Center Gives Participants a Full Body and Mind Virtual Experience
The VOID is a pop-up virtual entertainment center that combines technology and reality to create a full body and mind adventure. VOID is aiming to achieve a completely physical connection to virtual... MORE

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Vodka Concept Stores
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play_circle_filled Pop-Up Sink Stations
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Tangerine's Convenient Bank Branch Pop-Up Wins Over New Customers
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The Black Cat iPhone Case is Not Meant for the Superstitious
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play_circle_filled Virtual Reality Concerts
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Visualise's 360-Degree Virtual Concert is Headlined by Kasabian
Motion-Controlled VR Lightsabers
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The Sixense STEM Allows People to Channel Their Inner Jedi
Modular Feline Playhouses
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The Magnum Motion Controller Doesn't Require a Screen
play_circle_filled Virtual Skateboarding Simulators
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play_circle_filled Immersive Virtual Reality Cars
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play_circle_filled Travel Simulation Booths
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