Macho Playtime

Dads turn to activities that encourage bonding and engagement with kids

Implications - Seeking to establish a relationship with their kids, anxious parents, like new dads, are turning to activities that specifically promote father-child interaction. Allowing dads to play and interact with their kids through typically male-centric activities, such as grooming, these products help father figures take a more prominent parental role through experiences they can easily identify with.
SCORE: 4.2
Warm Top 4 Examples: 10,704 Total Clicks May 14 - May 15
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Consumer Insight Topics: FashionCosmeticsYouthLife-Stages
Fatherly Playtime Kits - The Cooper Kit Supplies Monthly Dad and Kid Activities
SCORE: 4.3
Warm 3,320 Clicks Pub: Mar 13, 15
Fatherly Playtime Kits
The Cooper Kit Supplies Monthly Dad and Kid Activities
Knowing that many moms are the ones buying subscription kits for kids, Cooper & Kid decided to go in the complete opposite direction, offering boxes brimming with dad and kid activities.... [More]
Shoulder-Mounted Kiddie Carriers - The SaddleBaby Child Carrier Keeps Kids in Birds Eye View
SCORE: 4
Warm 2,008 Clicks Pub: May 6, 14
Shoulder-Mounted Kiddie Carriers
The SaddleBaby Child Carrier Keeps Kids in Birds Eye View
One of the greatest joys as a child is getting a chance to be carried on your dad’s shoulders because being restricted in the usual child carrier is not nearly as enjoyable. However, being... [More]
Kiddie Coding Kits - Bitsbox Teaches Kids Coding Through Monthly Subscriptions
SCORE: 4.3
Warm 3,155 Clicks Pub: Dec 12, 14
Kiddie Coding Kits
Bitsbox Teaches Kids Coding Through Monthly Subscriptions
Bitsbox is a monthly subscription service designed to teach kids coding through a series of programming projects. What’s most impressive about Bitsbox is that it prepares kits to make apps... [More]
Fatherly Bonding Shaving Kits - This Father & Son Shaving Set Makes Time for Father and Son
SCORE: 2.8
Mild 2,221 Clicks Pub: Jul 1, 14
Fatherly Bonding Shaving Kits
This Father & Son Shaving Set Makes Time for Father and Son
If your tiny tot has reached the age where the time has come for ‘the talk’—that is the rite of passage that all men go through—then let this shaving kit and his dad do all... [More]