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Brands target the specific needs of new fathers through smartphone apps

Implications - Tech companies are developing smartphone apps that address the specific needs of new dads. This digital shift signifies a strong connection between contemporary parenthood and digital tools, especially as a way to enhance the know-how of expectant fathers. Considering the many functions served by parents, brands can apply this shift to numerous retail categories.
SCORE: 4.2
Mild Top 5 Examples: 4,860 Total Clicks Apr 14 - May 15
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Consumer Insight Topics: TechMobileLife-StagesBabies
Fatherly Preparedness Apps - This App Provides a Series of Quick Tips for New Dads
SCORE: 5.3
Warm 1,933 Clicks Pub: Dec 12, 14
Fatherly Preparedness Apps
This App Provides a Series of Quick Tips for New Dads
The Quick Tips for New Dads app describes itself as the “ultimate survival guide for new dads” with purely practical advice and no nonsense. The guide provides a rundown on quick tips... [More]
Fatherhood Survival Apps - The Daddyo App Helps New Dads Navigate Fatherhood
SCORE: 3.9
Mild 760 Clicks Pub: Dec 16, 14
Fatherhood Survival Apps
The Daddyo App Helps New Dads Navigate Fatherhood
Daddyo is an app whose developer, after enduring the challenges of first-time fatherhood, recognized the need for a mobile app educating young and first-time dads about late pregnancy and the first... [More]
Clueless Father Apps - The 'Who's Your Daddy?' App Assists First-Time Dads
SCORE: 3.7
Mild 493 Clicks Pub: Dec 16, 14
Clueless Father Apps
The 'Who's Your Daddy?' App Assists First-Time Dads
‘Who’s Your Daddy’ is a hilarious but extremely useful app, developed down under in Australia, that aims to help first-time dads navigate fatherhood. Finding out that you’re... [More]
First-Time Father Apps - ‘Who’s Your Daddy’ Will Help Eliminate New Father Fears
SCORE: 3.2
Untested 1,265 Clicks Pub: Apr 29, 14
First-Time Father Apps
‘Who’s Your Daddy’ Will Help Eliminate New Father Fears
A new app called ‘Who’s Your Daddy’ can help a soon-to-be new father through the pre-birth jitters. First-time dad fears are normal, but this app created by Keith Walsh, Dai Hovey... [More]
Expectant Father Apps - Pregnant Dad is a Handy App That Keeps Expecting Families Organized
SCORE: 3.1
Untested 409 Clicks Pub: Dec 15, 14
Expectant Father Apps
Pregnant Dad is a Handy App That Keeps Expecting Families Organized
‘Pregnant Dad’ from SB Apps is a useful guide for expectant fathers to have on hand. During a pregnancy, the app includes information on the development of a growing baby, as well as... [More]