Pre-Packaged Parenthood

New parents turn to ready-made kits to aid in everyday responsibilities

Implications - Preparing for parenthood can be a daunting task, causing many consumers to turn to survival packs for assistance and peace of mind. Providing everything from infant supplies to personal hygiene products, these pre-assembled kits reveal that soon-to-be parents are searching for more convenient and customized ways to prepare for life with children.
SCORE: 4.4
Mild Top 4 Examples: 4,882 Total Clicks Feb 15 - Nov 15
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Consumer Insight Topics: LifestyleLifeYouthLife-Stages
Motherhood Survival Kits - Hello Flo's New Mom Kit is Stocked with Products for New Moms
SCORE: 6.1
Warm 2,371 Clicks Pub: Feb 28, 15
Motherhood Survival Kits
Hello Flo's New Mom Kit is Stocked with Products for New Moms
Hello Flo’s New Mom Kit delivers the same level of genius as its period subscription kits and hilarious commercials. This new offering from the brand appeals to women who have recently had a... [More]
Fatherhood Survival Kits - This Diaper Duty Tool Belt Features All the Essentials for New Dads
SCORE: 4.9
Warm 1,667 Clicks Pub: May 20, 15
Fatherhood Survival Kits
This Diaper Duty Tool Belt Features All the Essentials for New Dads
Etsy’s diaper duty tool belt is a fatherhood survival kit that makes the lives of new dads more convenient. This practical product pack is available on Etsy’s Diaper Duty Gifts shop and... [More]
Pregnancy Delivery Kits - The Push Pack is a Prepacked Hospital Bag for Expectant Mothers
SCORE: 3.2
Untested 179 Clicks Pub: Nov 12, 15
Pregnancy Delivery Kits
The Push Pack is a Prepacked Hospital Bag for Expectant Mothers
In order to ensure comfort for a new mother after a baby has been delivered at the hospital, Small Batch Studio created the Push Pack. This prepacked hospital bag contains all the essentials to... [More]
Tailored Motherhood Kits - Citrus Lane Ships Out Curated Gift Boxes for Mom and Baby
SCORE: 1.8
Untested 665 Clicks Pub: Mar 12, 15
Tailored Motherhood Kits
Citrus Lane Ships Out Curated Gift Boxes for Mom and Baby
Citrus Lane is a subscription service geared towards moms and their growing children. Rather than adopting a one-size-fits-all approach, the beauty of getting these particular gift boxes in the mail... [More]